ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

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Social & Racial Justice

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Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Visible Unlimited... Massages?

Gold Distinction in Integrated Campaign

Entered in Technology, Humor

About this entry

In an effort to drive awareness at both a national and local level simultaneously, Visible leveraged OOH, digital, and experiential tactics to design and execute a conversation worthy creative marketing campaign in Denver. In addition to increasing conversation around the campaign through earned media, user generated contentand social media, we also aimed to drive conversion and increase brand awareness.  

Why does this entry deserve to win?

Capitalizing on the popular ‘fail’ Internet trend, this campaign launched with several billboards in the downtown Denver area featuring one big 'typo'. Rather than offering 'unlimited messages, minutes, and data', these Visible billboards promised consumers 'unlimited massages, minutes, and data'. We leveraged several influencers to jumpstart the conversation around this #adfail on social, and as conversation increased, our community management team engaged with consumers to remind them that, at Visible, what you see is what you get - even if that means unlimited massages. Accordingly, the stunt culminated in a highly attended in-person ‘unlimited massages’ event two weeks later at the heavily foot-trafficked Union Station in the heart of Denver. 

Results

This campaign succeeded in drawing both local and national attention with Denver publications (as well as a national media) highlighting the OOH ‘typo’ and resulting event. In total, our number of earned media placements was 140% above our goal. Additionally, social engagement and mentions came from users all around the country, driving a sense of FOMO for out-of-towners. In total, user generated content and social mentions came in at 112% above our stated goal. Finally, we saw this campaign pay off when it came to driving attendance to our 'unlimited massages' event, driving 44% more interactions and 78% more leads than expected. On average, consumers who visit a Visible-sponsored event are three times more likely to become customers.

Media

Video for Visible Unlimited... Massages?

Produced by

Visible, Madwell, VM1, Launch Squad

Links