THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 12th Annual Shorty Awards Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Nominees

finalist
Bring Back The Brick
Nearly every brand with a social media presence tries to one-up each other on April Fool’s Day. …
Combos Gen Z
Connect Combos with Gen Z on social with a minimal media budget.
Documentary Now: Season 52
After two years off the air, IFC’s beloved, niche mockumentary series needed to make a dazzling ret…
Hampton by Hilton: Great Hair Day
The challenge for any hotel brand today is to stand out and be remembered in the crowded and compet…
Hotels.com #FirstPooWithBoo
The objective of this campaign was to use insights, trends, or contextual information to surprise c…
Hyundai Halloween Posters
Hyundai is driven by better. So when we wanted to tout how some of their safety and tech features m…
Marzetti Veggie Dips Reminds You to Please #DipResponsibly on Game Day
The consumer trend to healthier snacking has impacted the packaged dip category. While hummus dolla…
finalist
Monday Night Football Cat
It’s not every day that a feline finds itself on the NFL gridiron. But that’s exactly what happened…
Morning Time America
USA Network’s The Purge is based on the hit movie franchise from Blumhouse, a series that imagines …
Santa Clarita Diet: Your New Knight of Serbia
After 2 successful seasons, Netflix's Santa Clarita Diet, a series about a suburban family who go t…
The "OF" Tweet
On the evening of Tuesday, August 13, 2019, trademark lawyer Josh Gerben shared a tweet revealing d…
finalist
The Daily Show with Trevor Noah
Whether it's a pithy, timely joke on Twitter, an interactive video game, or an entire brick-and-mor…
Trevor Wallace Drinks Out of a BrüMate Once
To get the word out about our Hopsulator Slim, the world’s first triple-insulated, stainless steel …
Tubi - 'Not on Netflix' Brand Campaign
Tubi’s tongue-in-cheek ‘Not on Netflix’ brand campaign took into account the price hikes of the cur…
Visible Unlimited... Massages?
In an effort to drive awareness at both a national and local level simultaneously, Visible leverage…
winner
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…
finalist
audience honor
W Hotels Room Service Mukbang
In 2020, it’s getting increasingly difficult for brands to stand out and stand for something. As th…
finalist
Yext Introduces Todd Munion: The Man Without The Answers
Every day it seems like there’s a new headline about misinformation wreaking havoc on society. Most…