12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.
Bring Back The Brick
Nearly every brand with a social media presence tries to one-up each other on April Fool’s Day. 5G Moto Mod – the first way to connect to 5G on Verizon became available for purchase on April 1st. Ausp…
Combos Gen Z
Connect Combos with Gen Z on social with a minimal media budget.
Documentary Now: Season 52
After two years off the air, IFC’s beloved, niche mockumentary series needed to make a dazzling return, building on the buzz and acclaim of Seasons “50 and 51”. Fred Armisen and Bill Hader had become cul…
Hampton by Hilton: Great Hair Day
The challenge for any hotel brand today is to stand out and be remembered in the crowded and competitive travel category. In social, it’s even harder. The competition isn’t just comparable hotel brands, …
Hotels.com #FirstPooWithBoo
The objective of this campaign was to use insights, trends, or contextual information to surprise consumers with entertaining content that would create an emotional connection with the Hotels.com brand. …
Hyundai Halloween Posters
Hyundai is driven by better. So when we wanted to tout how some of their safety and tech features make driving better, we took advantage of Halloween by launching a series of posts and wallpapers that us…
Marzetti Veggie Dips Reminds You to Please #DipResponsibly on Game Day
The consumer trend to healthier snacking has impacted the packaged dip category. While hummus dollar and volume sales increased by 1.5%, the shift had a negative impact on Marzetti Veggie Dips, which are…
Monday Night Football Cat
It’s not every day that a feline finds itself on the NFL gridiron. But that’s exactly what happened on November 4, 2019: a black cat scurried around the field, stopping play between the Giants and the Co…
Morning Time America
USA Network’s The Purge is based on the hit movie franchise from Blumhouse, a series that imagines a world where - for one night a year - all crime (including murder) is legal.   Season 2 of The Purge…
Santa Clarita Diet: Your New Knight of Serbia
After 2 successful seasons, Netflix's Santa Clarita Diet, a series about a suburban family who go through some major changes when Sheila Hammond becomes a high functioning zombie, was able to build fanfa…
The "OF" Tweet
On the evening of Tuesday, August 13, 2019, trademark lawyer Josh Gerben shared a tweet revealing documentation that Ohio State University had filed a U.S. trademark application for the word ‘The.' The t…
The Daily Show with Trevor Noah
Whether it's a pithy, timely joke on Twitter, an interactive video game, or an entire brick-and-mortar exhibit dedicated to analyzing President Trump's tweets, The Daily Show’s objective is to find the m…
Trevor Wallace Drinks Out of a BrüMate Once
To get the word out about our Hopsulator Slim, the world’s first triple-insulated, stainless steel can-cooler for 12oz slim cans, we engaged the Internet’s most famous White Claw connoisseur, Trevor Wall…
Tubi - 'Not on Netflix' Brand Campaign
Tubi’s tongue-in-cheek ‘Not on Netflix’ brand campaign took into account the price hikes of the current and soon-to-be-launched streaming services in the coming year. Recognizing that consumers are tirin…
Visible Unlimited... Massages?
In an effort to drive awareness at both a national and local level simultaneously, Visible leveraged OOH, digital, and experiential tactics to design and execute a conversation worthy creative marketing …
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed flavor. Without massive media budgets, the creative idea needed to do the heavy lifting. So, they set o…
W Hotels Room Service Mukbang
In 2020, it’s getting increasingly difficult for brands to stand out and stand for something. As the original hotel brand to steal the scene during the beige-age era of hospitality, W leveraged their dis…
Yext Introduces Todd Munion: The Man Without The Answers
Every day it seems like there’s a new headline about misinformation wreaking havoc on society. Most believe it’s just a political or social issue. But brands also suffer at the hands of misinformation, t…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.