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Special Project

Special Project
From the 12th Annual Shorty Awards #FirstPooWithBoo

Entered in Humor

About this entry

The objective of this campaign was to use insights, trends, or contextual information to surprise consumers with entertaining content that would create an emotional connection with the brand. In a parody category where all online booking brands offer similar services wanted to connect with their target by creating entertaining and emotional driven content. From the idea to the media strategy everything needed to connect with a specific audience to ensure relatability and relevance, even though we targeted new couples for this campaign the content that was created was able to transcend the original target and resonate with anyone who has found themselves in a similar sh*tuation.  

Why does this entry deserve to win?

Traveling with your significant other for the first time can be stressful! The anxiety is real as the flurry of questions run through each partners head as they embark on that first trip together.

That last question hit a nerve. Its an awkward topic that not a lot of consumers (or brands) are talking about. In fact 37% of people said going #2 is the most anxiety inducing part of their first trip with their significant other and 73% of people said they go to great lengths to avoid pooping in their hotel room. So to help breach the topic and give permission to talk about a stinky subject we needed to partner with the experts in pooping...Poo~Pourri. By partnering with Poo~Pourri was given the permission to tackle the anxiety that most couples face and the best way to do that was to leverage both brands spokespeople, Captain Obvious and Bethany. paired the two iconic characters to create long form video content as they commentated on the extreme lengths couples go through on their first trip to avoid a total craptastrophe in front of their partner. In addition to commenting on the struggle these couples face while traveling the two spokespeople offered a solve to the travel trauma by giving free bottles of Poo~Pourri to save couples relationships from their first relationsh*t.


By partnering with Poo~Pourri, was able to leverage not only their own audience, but also Poo~Pourri's hyper engaged and loyal following. The video was launched for 6 weeks across and Poo~Pourri's owned and paid channels to increase audience size and video views. Beyond video views the campaign was picked up by a number of media outlets including Forbes, Adage, Adweek, Dallas Innovates, and a variety of radio outlets. 

Campaign Highlights


Video for #FirstPooWithBoo

Entrant Company / Organization Name

Crispin Porter Bogusky, Poo~Pourri, Full Picture,