12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Arts & Entertainment
Content of the Year
Creative & Media
Team Internet
Tech & Innovation

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Websites & Apps

From the 11th Annual Shorty Awards Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Finalists

Humor
finalist
gold
The World’s Most ‘Extra’ Tampon
Playtex Gentle Glide launched in 1973, at a time when tampons with plastic applicators were considered a revolutionary innovation. But a lot has changed. The market has been flooded with the arrival of specialty competitors. New brands – LOLA, CORA, Diva Cup – are quickly stealing market share by capitalizing on a new generation of health-consciou…
Humor
finalist
silver
Purge Shopping Channel
The Purge Shopping Channel was created to promote USA Network's The Purge, a TV show based on the hit movie franchise from Blumhouse. The series imagines a world where all crime (including murder) is legal for one night per year. It was our goal to both activate the enormous Purge franchise fanbase in an authentic way and entice a wide range of vi…
Humor
finalist
silver
The Daily Show: Between the Scenes
Between The Scenes transports fans all over the world into the studio during a taping to listen in on Trevor's hilarious, candid, off-the-cuff conversations with the audience.
Humor
finalist
bronze
IFC
IFC tasked GLOW with positioning their network as an authority in the off-beat comedy space on social. In order to make that happen, we needed to transform the IFC social accounts from content promoters to content producers.By diving into the wealth of IFC's original series and licensed movie content, we created uniquely eccentric online commentar…
Humor
finalist
audience
Gritty
In the summer of 2018, The Philadelphia Flyers were tasked with the creation, introduction and implementation of a brand new team mascot to begin in the 2018-19 season. Thinking long term, the marketing team sought to develop a complete mascot program as a tool to increase awareness and scope of the overall Flyers brand and fan base. The mascot, w…

Nominees

Humor
Fenty Beauty
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched Fenty Beauty "so that women everywhere would be included", focusing on a wide range of traditionally hard-to-match skin tones, creating …
Humor
PORTLANDIA
Portlandia is a show that has permeated pop-culture and social media as both a commentator and a trend-setter. Through the previous seven seasons, Fred and Carrie have created often-quoted sketches, developed beloved characters and pulled in notable guest stars which have impressed critics and built up a loyal following.To give the show a send-off worthy of…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.