THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business NEW! Campaign by a Latinx/Hispanic-Owned Business NEW! Campaign by a LGBTQ+ Owned Business NEW! Campaign by a Native/Indigenous-Owned Business NEW! Campaign by a Woman-Owned Business NEW! Campaign by an Asian-Owned Business NEW! Corporate Social Responsibility NEW! Fundraising Campaign NEW! Global Campaign Integrated Campaign Local Campaign NEW! Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign NEW! Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy NEW! Clean Water & Sanitation NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production NEW! Social Justice Youth & Family

By Industry

Automotive NEW! Business to Business NEW! Education NEW! Entertainment Fashion and Beauty NEW! Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness NEW! News & Media Nonprofit Restaurants NEW! Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content NEW! Branded Series NEW! Call to Action Community Management Contest or Promotion Creative Use of Technology NEW! Email & Newsletters NEW! Employee Engagement Fundraising Humor Infographics NEW! Live Events Meme and GIFs NEW! Micro-Influencer Strategy NEW! Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project NEW!

Video Content

Animations Documentary Short Live Streaming Long Form Video NEW! Short Form Video NEW! Video Series Virtual Reality

From the 11th Annual Shorty Awards Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Finalists

Humor
finalist
gold honor
The World’s Most ‘Extra’ Tampon
Playtex Gentle Glide launched in 1973, at a time when tampons with plastic applicators were conside…
Humor
finalist
silver honor
Purge Shopping Channel
The Purge Shopping Channel was created to promote USA Network's The Purge, a TV show based on the h…
Humor
finalist
silver honor
The Daily Show: Between the Scenes
Between The Scenes transports fans all over the world into the studio during a taping to listen in …
Humor
finalist
bronze honor
IFC
IFC tasked GLOW with positioning their network as an authority in the off-beat comedy space on soci…
Humor
finalist
audience honor
Gritty
In the summer of 2018, The Philadelphia Flyers were tasked with the creation, introduction and impl…

Nominees

Humor
Fenty Beauty
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best …
Humor
finalist
audience honor
Gritty
In the summer of 2018, The Philadelphia Flyers were tasked with the creation, introduction and impl…
Humor
finalist
bronze honor
IFC
IFC tasked GLOW with positioning their network as an authority in the off-beat comedy space on soci…
Humor
PORTLANDIA
Portlandia is a show that has permeated pop-culture and social media as both a commentator and a tr…
Humor
finalist
silver honor
Purge Shopping Channel
The Purge Shopping Channel was created to promote USA Network's The Purge, a TV show based on the h…
Humor
finalist
silver honor
The Daily Show: Between the Scenes
Between The Scenes transports fans all over the world into the studio during a taping to listen in …
Humor
finalist
gold honor
The World’s Most ‘Extra’ Tampon
Playtex Gentle Glide launched in 1973, at a time when tampons with plastic applicators were conside…