THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 10th Annual Shorty Awards Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Nominees

finalist
gold honor
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…
finalist
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platf…
finalist
"Teachers" – Common Core Parody: "A Common Mind"
Our goal was to broaden social engagement and to promote sampling of the show with a custom parody…
40 Days of Masterpass
The 2017 holiday season was coming up and Daddy's Home 2 was about to hit theaters. With the preque…
winner
Cards Against Humanity Saves America
Over the years, Cards Against Humanity has executed ridiculous, headline-grabbing stunts, like the …
Denny’s, WTF Are You OK?
When it comes to Tumblr and Twitter, the goal for Denny's is simple: Don't be a typical branded Tum…
finalist
silver honor
audience honor
GoTBot - The Game of Thrones Chatbot
In a world of direwolves, white walkers and dragons, there's one thing missing: bots! Meet GoTBot, …
Hampton by Hilton Uses Comedy to Connect With “Real” Travelers and Break The Aspirational Mold
Travel isn't always glamorous, yet many brands feed consumers aspirational visions of lounging on t…
Hillshire Farm: Lit’l Smokesperson
Here's the thing. Cocktail links are usually a big hit during the holiday season when people are en…
IFC Brand - GLOW, IFC
IFC tasked GLOW to position the network as an authority in the off-beat comedy space and take IFC f…
Love Island Launch - Dolls
Ahead of the launch of Love Island Series 3, we wanted to create talkability and excitement. Love I…
Meet the Tastebuds
By now, most people have know cigarettes are bad for their health. But the number of sneaky, unexpe…
The Betches Sup
The Betches Sup is the news and politics vertical of Betches Media, serving content through a daily…
finalist
bronze honor
The Daily Show with Trevor Noah - Between the Scenes
The Daily Show's Between the Scenes is an Emmy award winning short form series featuring Trevor Noa…
The Daily Show with Trevor Noah - Sean Spicer Kids
After a rough start as White House press secretary, Sean Spicer finds his footing as a disdainful, …
This is Getting Old
Over 1/3 of Americans aren't currently saving for retirement. This alarming fact shocked our friend…
You're The Worst Social Campaign
Breakups? The worst. Or maybe the best? With social leading the charge, FXX focused on humor to pr…
tulo - One Is Not a Choice
In recent years, the direct-to-consumer, "bed-in-a-box" category has exploded, disrupting traditio…