THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 10th Annual Shorty Awards Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Winner

Humor
winner
Cards Against Humanity Saves America
Over the years, Cards Against Humanity has executed ridiculous, headline-grabbing stunts, like the …

Finalists

Humor
finalist
gold honor
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…
Humor
finalist
silver honor
audience honor
GoTBot - The Game of Thrones Chatbot
In a world of direwolves, white walkers and dragons, there's one thing missing: bots! Meet GoTBot, …
Humor
finalist
bronze honor
The Daily Show with Trevor Noah - Between the Scenes
The Daily Show's Between the Scenes is an Emmy award winning short form series featuring Trevor Noa…
Humor
finalist
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platf…
Humor
finalist
"Teachers" – Common Core Parody: "A Common Mind"
Our goal was to broaden social engagement and to promote sampling of the show with a custom parody…

Nominees

Humor
40 Days of Masterpass
The 2017 holiday season was coming up and Daddy's Home 2 was about to hit theaters. With the preque…
Humor
Denny’s, WTF Are You OK?
When it comes to Tumblr and Twitter, the goal for Denny's is simple: Don't be a typical branded Tum…
Humor
Hampton by Hilton Uses Comedy to Connect With “Real” Travelers and Break The Aspirational Mold
Travel isn't always glamorous, yet many brands feed consumers aspirational visions of lounging on t…
Humor
Hillshire Farm: Lit’l Smokesperson
Here's the thing. Cocktail links are usually a big hit during the holiday season when people are en…
Humor
IFC Brand - GLOW, IFC
IFC tasked GLOW to position the network as an authority in the off-beat comedy space and take IFC f…
Humor
Love Island Launch - Dolls
Ahead of the launch of Love Island Series 3, we wanted to create talkability and excitement. Love I…
Humor
Meet the Tastebuds
By now, most people have know cigarettes are bad for their health. But the number of sneaky, unexpe…
Humor
The Betches Sup
The Betches Sup is the news and politics vertical of Betches Media, serving content through a daily…
Humor
The Daily Show with Trevor Noah - Sean Spicer Kids
After a rough start as White House press secretary, Sean Spicer finds his footing as a disdainful, …
Humor
This is Getting Old
Over 1/3 of Americans aren't currently saving for retirement. This alarming fact shocked our friend…
Humor
You're The Worst Social Campaign
Breakups? The worst. Or maybe the best? With social leading the charge, FXX focused on humor to pr…
Humor
tulo - One Is Not a Choice
In recent years, the direct-to-consumer, "bed-in-a-box" category has exploded, disrupting traditio…