THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 10th Annual Shorty Awards Best use of Humor

This category honors a brand, organization, agency, news outlet or personality that used humor to effectively enhance its social media presence. Submissions may include intentionally comic social media campaigns as well as humorous responses to real-time news, competitors and customers on social media platforms.

See previous winners and honorees here.

Winner

Humor
winner
Cards Against Humanity Saves America
Over the years, Cards Against Humanity has executed ridiculous, headline-grabbing stunts, like the …

Finalists

Humor
finalist
gold honor
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…
Humor
finalist
silver honor
audience honor
GoTBot - The Game of Thrones Chatbot
In a world of direwolves, white walkers and dragons, there's one thing missing: bots! Meet GoTBot, …
Humor
finalist
bronze honor
The Daily Show with Trevor Noah - Between the Scenes
The Daily Show's Between the Scenes is an Emmy award winning short form series featuring Trevor Noa…
Humor
finalist
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platf…
Humor
finalist
"Teachers" – Common Core Parody: "A Common Mind"
Our goal was to broaden social engagement and to promote sampling of the show with a custom parody…

Nominees

Humor
finalist
gold honor
"Fight Dirty"
Method, the pioneer of premium planet-friendly and design-driven home, fabric and personal care pro…
Humor
finalist
"Howler Soccer Ball Phone"
In June 2017, Kovert Creative announced an equity partnership with Howler Media, a multimedia platf…
Humor
finalist
"Teachers" – Common Core Parody: "A Common Mind"
Our goal was to broaden social engagement and to promote sampling of the show with a custom parody…
Humor
40 Days of Masterpass
The 2017 holiday season was coming up and Daddy's Home 2 was about to hit theaters. With the preque…
Humor
winner
Cards Against Humanity Saves America
Over the years, Cards Against Humanity has executed ridiculous, headline-grabbing stunts, like the …
Humor
Denny’s, WTF Are You OK?
When it comes to Tumblr and Twitter, the goal for Denny's is simple: Don't be a typical branded Tum…
Humor
finalist
silver honor
audience honor
GoTBot - The Game of Thrones Chatbot
In a world of direwolves, white walkers and dragons, there's one thing missing: bots! Meet GoTBot, …
Humor
Hampton by Hilton Uses Comedy to Connect With “Real” Travelers and Break The Aspirational Mold
Travel isn't always glamorous, yet many brands feed consumers aspirational visions of lounging on t…
Humor
Hillshire Farm: Lit’l Smokesperson
Here's the thing. Cocktail links are usually a big hit during the holiday season when people are en…
Humor
IFC Brand - GLOW, IFC
IFC tasked GLOW to position the network as an authority in the off-beat comedy space and take IFC f…
Humor
Love Island Launch - Dolls
Ahead of the launch of Love Island Series 3, we wanted to create talkability and excitement. Love I…
Humor
Meet the Tastebuds
By now, most people have know cigarettes are bad for their health. But the number of sneaky, unexpe…
Humor
The Betches Sup
The Betches Sup is the news and politics vertical of Betches Media, serving content through a daily…
Humor
finalist
bronze honor
The Daily Show with Trevor Noah - Between the Scenes
The Daily Show's Between the Scenes is an Emmy award winning short form series featuring Trevor Noa…
Humor
The Daily Show with Trevor Noah - Sean Spicer Kids
After a rough start as White House press secretary, Sean Spicer finds his footing as a disdainful, …
Humor
This is Getting Old
Over 1/3 of Americans aren't currently saving for retirement. This alarming fact shocked our friend…
Humor
You're The Worst Social Campaign
Breakups? The worst. Or maybe the best? With social leading the charge, FXX focused on humor to pr…
Humor
tulo - One Is Not a Choice
In recent years, the direct-to-consumer, "bed-in-a-box" category has exploded, disrupting traditio…