entries for the 11th annual shorty awards are open now enter!

11th Annual Shorty Awards Categories


See below for official categories. The early entry deadline is November 29th, 2018.

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 10th Annual Shorty Awards

You're The Worst Social Campaign

Entered in Humor

About this entry

Breakups? The worst. Or maybe the best? With social leading the charge, FXX focused on humor to promote the season 4 premiere of the hit comedy series, You're the Worst. The goal was to make fans laugh with custom content and even encourage them to share their own ridiculous breakup stories on social.

Why does this entry deserve to win?

Using custom humorous illustrations, graphics and footage captured directly with cast, an array of uniquely hysterical assets, and well…baby turtles, FXX created a humorous social campaign for season 4 that spoke directly to the fans. To round out a funny social campaign, FXX created a social media holiday, "Day of the Dumped," a dedicated dayofthedumped.com microsite, and even a Facebook live re-enactment of popular You're the Worst Scenes using baby turtles.

Results

Engagement on social platforms was high leading into the premiere and continued throughout the season. The Facebook live baby turtle event garnered over 106k views. The humorous social campaign garnered over 349k content responses. Fans continued to laugh and share their positive reactions throughout the social media channels.

Media

Video for You're The Worst Social Campaign

Produced by

FX Networks, Watson

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Snapchat, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social Good Awards will be held November 15, 2018 in New York City