ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 10th Annual Shorty Awards

"Teachers" – Common Core Parody: "A Common Mind"

Finalist in Humor

About this entry

Our goal was to broaden social engagement and to promote sampling of the show with a custom parody. "Teachers" benefits from being a highly relatable series, anyone who's ever sat in a classroom appreciates this send-up of modern education. But when an episode of the show touched on Common Core, we knew we had a unique opportunity to exploit this hot-button issue to promote the show to new audiences.

Why does this entry deserve to win?

We cut a parody of the film "A Beautiful Mind" in house, using show clips to illustrate one teacher's hilarious frustration at attempting to solve a Common Core math problem. We partnered once again with Bored Teachers to activate their large fan base of educators, sharing our parody, "A Common Mind."

Results

The parody reached 4,641,763 on Teachers Social with 1M video views. It had 9.3K likes, 11,277 shares and 1.4K comments making it far and away our most successful parody video to date. On Bored Teachers the spot reached 1,455,267 people with 674K video views, 12K likes, 6.5K shares and 2K comments. The parody wasn't just a piece of entertaining, sharable content but promotion for the show itself that resulted in a season with series-high highest live ratings.

Media

Video for "Teachers" – Common Core Parody: "A Common Mind"

Produced by

TV Land

Entry Credits