ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 10th Annual Shorty Awards

The Betches Sup

Entered in Humor

About this entry

The Betches Sup is the news and politics vertical of Betches Media, serving content through a daily email newsletter, Instagram account (@betches_sup), and articles on Betches.com, with the tagline "you heard it here second." Following the mainstream 24-hour news cycle, The Sup filters out the most important stories and issues for their audience, distilling the most important points and explaining them in the signature snarky voice of the Betches brand.

The Sup was conceived to inject humor and levity into the contentious and esoteric political environment, and to serve as an access point for female millennials to understand the news cycle and engage in political conversation. Many millennials find following the news to be boring, hard to understand, extremely biased, partisan, or agenda-driven, and generally a cause of anxiety and negative feelings.

The objective of the Sup is to take both the inaccessibility and negativity out of the news. First, their philosophy is to deliver the news to their audience directly, in the places they're already scrolling: primarily through Instagram and your inbox. Their other main belief is that being an informed person doesn't have to mean being depressed and anxious about everything you read. Their intention is to deliver all the news through a lens of entertainment, and expose the political stage for the Real Housewives reunion it really is.

Why does this entry deserve to win?

The Betches Sup fills the space between news, entertainment, and activism through humorous, informative, and accessible content, delivered to where you're already scrolling. Not only does it make information easy to find, but they make it easy to understand by explaining it the way your funny, informed friend at brunch would: by making you laugh and tagging you in memes. They focus on comedic written and video content primarily through Instagram and email, where they drive traffic to the Sup vertical on Betches.com and their other social platforms (Facebook and Twitter). Their strategy comes down to four main pillars, and they aim to create distinct content to cater towards each purpose and platform differently.

1. We make it easy. We filter through the mainstream news cycle and tell you the most important things happening every day, in the places you're already reading.

a. Daily Sup email

b. Daily rundown of main news stories via Instagram story, including links out to either primary news sources (like the New York Times) or relevant betches.com content

c. Betches.com breaking news articles – For substantial news items, we publish articles on Betches.com. We typically try to take an evergreen or explanatory angle as to not simply regurgitate from major political websites.

2. We don't talk down to you. We explain the complicated issues like your friends would.

a. WTF video series – we break down major issues and how government and political organizations function in 60 seconds or less

b. Instagram slideshow explainers of major issues

c. betches.com explainer articles

3. We don't hide our opinion. We're not afraid to express our opinion, biased and left-leaning as it might be. At the same time, we keep it funny, real, and light. We're not trying to be part of the echo chamber.

a. Weekly Sup Live talk show and podcast (podcast is audio-only version of the talk show)

b. Longform sketch video (video memes & series; The Moscow Mueller Files, a series on the Russia investigation coming Spring 2018)

c. Betches.com evergreen articles

4. We actually give a sh*t. The Sup tries to get involved IRL as much as possible, and we want to encourage and enable our audience to do the same through education and access.

a. IRL events – hosted a sold out stand-up show in partnership with the 14th Street Y in NYC titled Nasty Women: A Night of Female Resistance Comedy, including performers such as Jena Friedman and Aparna Nancherla; Betches Sup at the Women's March. All IRL events are pre-promoted and covered on social channels.

b. The Sup Collection at Shop Betches (@shopbetches) – We sell funny, politically-oriented phrases on clothes and accessories through Betches ecommerce arm. Proceeds sometimes will go to organizations (e.g., Rules of Feminism t-shirt in partnership with NOW-National Women's Organization)

c. We promote causes and donations through our content on all our platforms (e.g., article explainers for how to call senators, register to vote, contribute to disaster relief, etc. with amplification on social platforms)

Results

1) The Sup email subscriber list tripled and their Instagram following grew by 50% in 2017.

2) Their Instagram reaches 1M users on average each week.

3) Their audience is highly engaged (engagement rate on Instagram is 4.88%) and growing by approximately 10,000 followers a month.

4) They launched Sup video in June of 2017 and our videos receive an average of 60,000 views, with our top 3 most viewed videos receiving between 200,000 and 500,000 views.

Media

Produced by

Betches Media

Links

Entry Credits