Whether it's a pithy, timely joke on Twitter, an interactive video game, or an entire brick-and-mortar exhibit dedicated to analyzing President Trump's tweets, The Daily Show’s objective is to find the most creative and innovative ways to communicate with its audience and drive the online conversation around news, politics, and pop culture far beyond its linear time slot. The digital team makes The Daily Show a multi-platform experience.
In 2019, The Daily Show expanded far beyond its linear time slot with original content in the form of phone hotlines, browser extensions, video games, pop-up installations, full-page newspaper placements, digital billboards, and countless digital shorts that drove more social media engagements than any other late-night talk show. The Daily Show's live-tweeting success has also made it the #1 most engaging late-night show during important political events, like presidential debates and State of the Union speeches.
The Daily Show is the #1 most socially engaged late-night talk show.
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