WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Combos Gen Z

Entered in Organic Promotion, Twitter Presence, Humor

Objective

Connect Combos with Gen Z on social with a minimal media budget.

Strategy

We developed a quick-turn social strategy that used data to identify trending memes and Gen Z conversation points as they rose into the zeitgeist, allowing us to lead the conversation instead of chase it. The team leaned into community management tactics including surprise & delight gifts for the brand’s biggest super fans.

Results

2.1% sales growth compared to the same period a year ago. A 61% increase in followers across social channels. +113% increase in brand mentions across social and 38x increase in engagements on Twitter YoY.

Media

Produced by

Annex88, COMBOS

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.