Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 12th Annual Shorty Awards

Combos Gen Z

Entered in Organic Promotion, Twitter Presence, Humor

About this entry

Connect Combos with Gen Z on social with a minimal media budget.

Why does this entry deserve to win?

We developed a quick-turn social strategy that used data to identify trending memes and Gen Z conversation points as they rose into the zeitgeist, allowing us to lead the conversation instead of chase it. The team leaned into community management tactics including surprise & delight gifts for the brand’s biggest super fans.

Results

2.1% sales growth compared to the same period a year ago. A 61% increase in followers across social channels. +113% increase in brand mentions across social and 38x increase in engagements on Twitter YoY.

Media

Entrant Company / Organization Name

Annex88, COMBOS

Link

Entry Credits