Connect Combos with Gen Z on social with a minimal media budget.
We developed a quick-turn social strategy that used data to identify trending memes and Gen Z conversation points as they rose into the zeitgeist, allowing us to lead the conversation instead of chase it. The team leaned into community management tactics including surprise & delight gifts for the brand’s biggest super fans.
2.1% sales growth compared to the same period a year ago. A 61% increase in followers across social channels. +113% increase in brand mentions across social and 38x increase in engagements on Twitter YoY.