13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards

Combos Gen Z

Entered in Organic Promotion, Twitter Presence, Humor

About this entry

Connect Combos with Gen Z on social with a minimal media budget.

Why does this entry deserve to win?

We developed a quick-turn social strategy that used data to identify trending memes and Gen Z conversation points as they rose into the zeitgeist, allowing us to lead the conversation instead of chase it. The team leaned into community management tactics including surprise & delight gifts for the brand’s biggest super fans.


2.1% sales growth compared to the same period a year ago. A 61% increase in followers across social channels. +113% increase in brand mentions across social and 38x increase in engagements on Twitter YoY.


Produced by

Annex88, COMBOS


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!