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Special Project

Special Project
From the 12th Annual Shorty Awards

Combos Gen Z

Entered in Organic Promotion, Twitter Presence, Humor

About this entry

Connect Combos with Gen Z on social with a minimal media budget.

Why does this entry deserve to win?

We developed a quick-turn social strategy that used data to identify trending memes and Gen Z conversation points as they rose into the zeitgeist, allowing us to lead the conversation instead of chase it. The team leaned into community management tactics including surprise & delight gifts for the brand’s biggest super fans.


2.1% sales growth compared to the same period a year ago. A 61% increase in followers across social channels. +113% increase in brand mentions across social and 38x increase in engagements on Twitter YoY.


Entrant Company / Organization Name

Annex88, COMBOS


Entry Credits