The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 12th Annual Shorty Awards Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.


audience honor
Al Jazeera English on Twitter
Shed light on the stories of under-reported communities   Be the voice of those most …
Bleacher Report: the No. 1 Sports Media Publisher on Twitter
Bleacher Report’s @BleacherReport main Twitter account has one overarching goal that informs every …
Bloomberg Businessweek on Twitter
Bloomberg Businessweek covers the business world like no one else. Our features help readers unders…
Combos Gen Z
Connect Combos with Gen Z on social with a minimal media budget.
E! News – E! Entertainment
Control real-time conversation around pop culture using our exclusive access, phenomenal news cover…
Fenty Beauty on Twitter
Fenty Beauty has built one of the most notable and strongest presences on Twitter as we've continue…
Over the past decade, there has been a 44% increase in the number of young Americans who have been …
Season 4 Lucifer Twitter Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
Target - Your Happy Place on Twitter
In 2019, we focused Twitter efforts on building brand loyalty and attracting new customers by creat…
Uber: Retweeting FTW
Did your ride have a funny aroma that you hated? Tweet.  Did your driver sing a song that you love…
WWE on Twitter
WWE has a dedicated, global fanbase that expects fresh, unique content at all hours, and WWE's Soci…