13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.


Al Jazeera English on Twitter
Shed light on the stories of under-reported communities   Be the voice of those most affected in daily news   Mark important events and anniversaries in an easily-accessible manner   Break down complex information in a digestible way   Effectively engage with our audience around key news topics and tr…
Bleacher Report: the No. 1 Sports Media Publisher on Twitter
Bleacher Report’s @BleacherReport main Twitter account has one overarching goal that informs every publishing decision we make: to start and own the conversation surrounding sports.  We want to be the smart, witty, informed character in the group chat, and we want to be first. This objective has made us the most engaged Twitter account of any s…
Fenty Beauty on Twitter
Fenty Beauty has built one of the most notable and strongest presences on Twitter as we've continued to own our humorous and relatable tone as one of the most engaging and known brands in Twitter culture. We wanted to show people that a beauty brand can too be fun by creating viral memes, participating in big pop culture moments, interacting with …
Season 4 Lucifer Twitter Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a similar fate when it was canceled by FOX. However, like a phoenix rising from its ashes, Lucifer was not only saved from the outcry of Twitter fans, but found it’s new home on a new platform: Netflix. But how does one take a series that was deemed unwo…
WWE on Twitter
WWE has a dedicated, global fanbase that expects fresh, unique content at all hours, and WWE's Social Team consistently delivers on the Twitter platform. WWE's social media producers travel the world with our Superstars, attending every one of WWE’s 500-plus Live Events each year, creating attractive and engaging social content and distributing…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!