12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.
Al Jazeera English on Twitter
Shed light on the stories of under-reported communities   Be the voice of those most affected in daily news   Mark important events and anniversaries in an easily-accessible mann…
Bleacher Report: the No. 1 Sports Media Publisher on Twitter
Bleacher Report’s @BleacherReport main Twitter account has one overarching goal that informs every publishing decision we make: to start and own the conversation surrounding sports.  We want to be the…
Bloomberg Businessweek on Twitter
Bloomberg Businessweek covers the business world like no one else. Our features help readers understand the business decisions top companies make, and why they’ve made them. The goal for our Twitter pres…
Combos Gen Z
Connect Combos with Gen Z on social with a minimal media budget.
E! News – E! Entertainment
Control real-time conversation around pop culture using our exclusive access, phenomenal news coverage and creative tone of voice. 
Fenty Beauty on Twitter
Fenty Beauty has built one of the most notable and strongest presences on Twitter as we've continued to own our humorous and relatable tone as one of the most engaging and known brands in Twitter culture…
Over the past decade, there has been a 44% increase in the number of young Americans who have been hospitalized due to strokes, highlighting the fact that strokes often go undetected due to lack of aware…
Season 4 Lucifer Twitter Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a similar fate when it was canceled by FOX. However, like a phoenix rising from its ashes, Lucifer was not o…
Target - Your Happy Place on Twitter
In 2019, we focused Twitter efforts on building brand loyalty and attracting new customers by creating a feed that brought the in-store experience online in a fun, relatable way. On Twitter, this meant c…
Uber: Retweeting FTW
Did your ride have a funny aroma that you hated? Tweet.  Did your driver sing a song that you loved? Tweet that too. Uber's Twitter is full of real-time complaints and compliments. The question is, w…
WWE on Twitter
WWE has a dedicated, global fanbase that expects fresh, unique content at all hours, and WWE's Social Team consistently delivers on the Twitter platform. WWE's social media producers travel the world …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.