Best Overall Twitter Presence in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 12th Annual Shorty Awards Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.

Winner

Twitter Presence

Target - Your Happy Place on Twitter

In 2019, we focused Twitter efforts on building brand loyalty and attracting new customers by creating a feed that brought the in-store experience online in a fun, relatable way. On Twitter, this meant creating a feed that tapped into trending moments in a tone of voice that seamlessly fit into the social feeds of those guests and inspired them to…

Finalists

Twitter Presence

Al Jazeera English on Twitter

Shed light on the stories of under-reported communities Be the voice of those most affected in daily news Mark important events and anniversaries in an easily-accessible manner Break down complex information in a digestible way Effectively engage with our audience around key news topics and tr…

Twitter Presence

Bleacher Report: the No. 1 Sports Media Publisher on Twitter

Bleacher Report’s @BleacherReport main Twitter account has one overarching goal that informs every publishing decision we make: to start and own the conversation surrounding sports. We want to be the smart, witty, informed character in the group chat, and we want to be first. This objective has made us the most engaged Twitter account of any s…

Twitter Presence

Fenty Beauty on Twitter

Fenty Beauty has built one of the most notable and strongest presences on Twitter as we've continued to own our humorous and relatable tone as one of the most engaging and known brands in Twitter culture. We wanted to show people that a beauty brand can too be fun by creating viral memes, participating in big pop culture moments, interacting with …

Twitter Presence

Season 4 Lucifer Twitter Thirst Campaign

Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a similar fate when it was canceled by FOX. However, like a phoenix rising from its ashes, Lucifer was not only saved from the outcry of Twitter fans, but found it’s new home on a new platform: Netflix. But how does one take a series that was deemed unwo…

Twitter Presence

WWE has a dedicated, global fanbase that expects fresh, unique content at all hours, and WWE's Social Team consistently delivers on the Twitter platform. WWE's social media producers travel the world with our Superstars, attending every one of WWE’s 500-plus Live Events each year, creating attractive and engaging social content and distributing…

Nominees

Twitter Presence

Bloomberg Businessweek on Twitter

Bloomberg Businessweek covers the business world like no one else. Our features help readers understand the business decisions top companies make, and why they’ve made them. The goal for our Twitter presence in 2019 was to help Businessweek stand out from other publishers. That involves speaking the language of the platform: Being smart, concise, and creati…

Twitter Presence

Connect Combos with Gen Z on social with a minimal media budget.

Twitter Presence

E! News – E! Entertainment

Control real-time conversation around pop culture using our exclusive access, phenomenal news coverage and creative tone of voice.

Twitter Presence

Over the past decade, there has been a 44% increase in the number of young Americans who have been hospitalized due to strokes, highlighting the fact that strokes often go undetected due to lack of awareness around stroke symptoms. The objective and goal of this campaign was to increase awareness of missed strokes during National Stroke Awareness Month and …

Twitter Presence

Uber: Retweeting FTW

Did your ride have a funny aroma that you hated? Tweet. Did your driver sing a song that you loved? Tweet that too. Uber's Twitter is full of real-time complaints and compliments. The question is, which will the Twitter-verse be paying attention to? Our job was to make sure it was the compliments. So, we started a campaign to retweet the funniest, s…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.