ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Fenty Beauty on Twitter

Finalist in Twitter Presence

About this entry

Fenty Beauty has built one of the most notable and strongest presences on Twitter as we've continued to own our humorous and relatable tone as one of the most engaging and known brands in Twitter culture. We wanted to show people that a beauty brand can too be fun by creating viral memes, participating in big pop culture moments, interacting with celebrities and other brands, and celebrating and encouraging our diverse community of followers. Where many brands struggle to deliver and nail down having a voice on Twitter that feels less like a brand and more like your funny friend you follow, we wanted to break through and further our Twitter presence by breaking through with major culturally relevant moments nonstop.

Why does this entry deserve to win?

In 2018 we rapidly grew and became noticed on Twitter as a brand that shocked everybody with our sassy, savage, and fun voice, and in 2019 we leveled up by bringing in more fans, more fun, and more spunky energy.

When it comes to memes, we got ‘em! We aren’t afraid to take it there by letting our personality shine through as a cool and real brand. Our sense of humor is something we know how to own and so when it came to trending memes, we were quick to hop on. We kept it relevant to our followers and brought in new unexpected ones who just enjoy a good dose of trending jokes and shade.  

We brought humor in unexpected ways that shocked our audience and made them stan even harder. For Valentine’s Day, we announced a new lip paint shade with internet sensation “Super Bitch” who took Twitter by storm with his fierce moves in hot pink boots. Even though people didn’t see it coming, they knew it was a perfect fit – a saucy bad bih moment that was funny and a true testament to how we keep ‘em on their toes!

Some of the biggest celebrities were even tweeting about us. Ariana Grande dropped hints about singing about our brand on her album, Megan Thee Stallion shouted out how she keeps her face looking flawless, and even World Cup champion Jessica MacDonald says we’re how she stayed looking fly on the field. The Twitter streets were raving and excited that other dope celebrities support and slay in Fenty Beauty. 

When it comes to the biggest pop culture moments, we were always prepared to jump in on the conversation. We made sure not to miss out on the iconic end to “Game of Thrones” by creating our own throne-worthy meme. America’s big football game was the perfect time for us to create a commercial parody. We even had our own trending event on Twitter Moments with tweets from our Fenty Beauty party with Rihanna and top global beauty influencers.

We grew our community and strengthened their affinity by highlighting our diverse Fenty Family on a routine basis. They loved participating in our weekly Fenty Face Friday tweets showcasing their Fenty Beauty looks and we kept the compliments going for National Compliment Day. We showed them even more love by surprising and delighting them with gifts of appreciation and giveaways for some of our biggest launches. Needless to say, the love is mutual, and we prove to always stand by our beauties.

Results

Our Twitter grew to over half a million followers and is credited as fans as best-in-class marketing and a team that everybody wants in on that has been widely hailed as unmatched and undefeated. We have been featured on Teen Vogue, Billboard, Allure, and BET for some of our most viral Twitter moments. We didn’t just trend— we made a community of advocates through both press and Twitter users who feel a real and relatable connection to our brand. 

Fenty Beauty has established a conversational presence on Twitter that goes beyond our products; we have created an inclusive squad that people can come vibe with like you would with your best friends and truly nailed down our Twitter presence of what it's like to be a brand that feels relatable.

Media

Produced by

Fenty Beauty

Link

Entry Credits