ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

WWE on Twitter

Finalist in Twitter Presence

About this entry

WWE has a dedicated, global fanbase that expects fresh, unique content at all hours, and WWE's Social Team consistently delivers on the Twitter platform.

WWE's social media producers travel the world with our Superstars, attending every one of WWE’s 500-plus Live Events each year, creating attractive and engaging social content and distributing it to our nearly 11 million followers on the main @WWE Twitter account, as well as many other WWE- and Superstar-operated Twitter accounts.

Our 20-plus person WWE social media squad is an integral part of a 50-plus person team of editors, video producers, graphic designers and photographers generating daily content for WWE's social media channels. With team members based in Stamford, Conn., Dubai, Germany and Mexico, as well as traveling team members visiting arenas across the globe year-round, our Social Team has the ability to shoot video at Live Events in London and Sydney, send it back to Connecticut, and post it across WWE's Twitter pages in a matter of minutes.

It's this type of seamless integration that has made our social and digital teams the industry standard. As such, WWE has become one of the most well-known and influential brands on Twitter, eclipsing other major sports leagues like the UFC, MLB and NHL.

Why does this entry deserve to win?

With 228 million total Twitter followers across all WWE brand and talent pages, the WWE Universe on Twitter acts as the main source of breaking news and buzzworthy conversation, giving WWE fans worldwide the chance to interact and engage with our larger-than-life WWE Superstars.

In addition to our more than 150 talent-run Twitter handles, WWE's flagship Twitter account (@WWE) offers live-tweet coverage of WWE’s TV shows Monday Night Raw, SmackDown LIVE, NXT and WWE's monthly pay-per-views, as well as insightful features on Superstars, historical look-backs at more than 50 years of WWE history, user-generated content contests and much more, making it a must-follow for any fan.

WWE's complete Twitter network features more than 180 Twitter accounts, including one for every WWE Superstar – controlled personally by the talent themselves – and 30-plus WWE-controlled accounts that cover TV programs, initiatives and sub-brands. By offering WWE fans both a one-stop shop for diverse WWE content and breaking news, plus immediate channels to their favorite personalities, WWE creates a passionate army of social evangelists and enthusiasts on Twitter who share WWE's messaging globally.

WWE's social media producers travel to every one of our Live Events and TV tapings worldwide, to help coach our WWE Superstars in best practices for Twitter, including proper verbiage, technique and etiquette for the social network. They also provide creative ideas and assistance in filming content when requested.

With each personality directly controlling their own Twitter account, extensive training is offered by the team on how best to engage with each Superstar's followers, the WWE fanbase as a whole, and how to properly mix on-screen storylines into their personal content broadcast to their Twitter pages. We also approach do's and don'ts for effective social conversation, how to deal with "trolls," as well as tips for recorded and live video streaming.

Using @WWE and @WWEUniverse to lead online discussion on Twitter during WWE TV programming, we focus, direct and increase social conversation through a variety of initiatives, helping make our shows a Social TV engagement leader (and trending on Twitter) every week. In addition, many of our Twitter accounts are leveraged to create "second screen” storylines that transpire throughout the week and often while our programming is still on the air.

Results

Media

Produced by

WWE

Links