The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 12th Annual Shorty Awards

WWE on Twitter

Finalist in Twitter Presence


WWE has a dedicated, global fanbase that expects fresh, unique content at all hours, and WWE's Social Team consistently delivers on the Twitter platform.

WWE's social media producers travel the world with our Superstars, attending every one of WWE’s 500-plus Live Events each year, creating attractive and engaging social content and distributing it to our nearly 11 million followers on the main @WWE Twitter account, as well as many other WWE- and Superstar-operated Twitter accounts.

Our 20-plus person WWE social media squad is an integral part of a 50-plus person team of editors, video producers, graphic designers and photographers generating daily content for WWE's social media channels. With team members based in Stamford, Conn., Dubai, Germany and Mexico, as well as traveling team members visiting arenas across the globe year-round, our Social Team has the ability to shoot video at Live Events in London and Sydney, send it back to Connecticut, and post it across WWE's Twitter pages in a matter of minutes.

It's this type of seamless integration that has made our social and digital teams the industry standard. As such, WWE has become one of the most well-known and influential brands on Twitter, eclipsing other major sports leagues like the UFC, MLB and NHL.

Strategy and Execution

With 228 million total Twitter followers across all WWE brand and talent pages, the WWE Universe on Twitter acts as the main source of breaking news and buzzworthy conversation, giving WWE fans worldwide the chance to interact and engage with our larger-than-life WWE Superstars.

In addition to our more than 150 talent-run Twitter handles, WWE's flagship Twitter account (@WWE) offers live-tweet coverage of WWE’s TV shows Monday Night Raw, SmackDown LIVE, NXT and WWE's monthly pay-per-views, as well as insightful features on Superstars, historical look-backs at more than 50 years of WWE history, user-generated content contests and much more, making it a must-follow for any fan.

WWE's complete Twitter network features more than 180 Twitter accounts, including one for every WWE Superstar – controlled personally by the talent themselves – and 30-plus WWE-controlled accounts that cover TV programs, initiatives and sub-brands. By offering WWE fans both a one-stop shop for diverse WWE content and breaking news, plus immediate channels to their favorite personalities, WWE creates a passionate army of social evangelists and enthusiasts on Twitter who share WWE's messaging globally.

WWE's social media producers travel to every one of our Live Events and TV tapings worldwide, to help coach our WWE Superstars in best practices for Twitter, including proper verbiage, technique and etiquette for the social network. They also provide creative ideas and assistance in filming content when requested.

With each personality directly controlling their own Twitter account, extensive training is offered by the team on how best to engage with each Superstar's followers, the WWE fanbase as a whole, and how to properly mix on-screen storylines into their personal content broadcast to their Twitter pages. We also approach do's and don'ts for effective social conversation, how to deal with "trolls," as well as tips for recorded and live video streaming.

Using @WWE and @WWEUniverse to lead online discussion on Twitter during WWE TV programming, we focus, direct and increase social conversation through a variety of initiatives, helping make our shows a Social TV engagement leader (and trending on Twitter) every week. In addition, many of our Twitter accounts are leveraged to create "second screen” storylines that transpire throughout the week and often while our programming is still on the air.



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