ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.

Finalists

finalist
gold
audience
Monterey Bay Aquarium
How could a small team at an environmental nonprofit in a sleepy coastal town break through the noise on Twitter and inspire conservation of the ocean? At the Monterey Bay Aquarium, we help people know more, care more and do more on behalf of the ocean. Social media has become a cornerstone for how we're able to expand our mission beyond our walls…
finalist
Gritty
In the summer of 2018, The Philadelphia Flyers were tasked with the creation, introduction and implementation of a brand new team mascot to begin in the 2018-19 season. Thinking long term, the marketing team sought to develop a complete mascot program as a tool to increase awareness and scope of the overall Flyers brand and fan base. The mascot, w…
finalist
How Panera Won Twitter
Brand salience is critical in the crowded food and beverage category, because daily decisions about what to eat are based on convenience and familiarity. At the start of 2018, salience was not on Panera's side. Total brand mentions were in a gradual, three-year decline. Our goal was to drive conversation and conquer share of voice in category, wit…
finalist
The Daily Show Twitter
As the #1 most most socially engaged show in all of late night, @TheDailyShow is churning out content as fast as the news cycle it follows. In addition to delivering show highlights and Between the Scenes exclusives, @TheDailyShow's Twitter connects with its fans by delivering sharp, insightful commentary on breaking news in the form of rapid resp…
finalist
Xbox Game Pass Twitter Presence
Historically, the Facebook, Twitter, and Instagram feeds for Xbox have been the primary source for Xbox fans to get news and announcements. When we were tasked with launching new social channels for Xbox's subscription gaming service, Xbox Game Pass, this offered a unique challenge to differentiate ourselves and speak to a more specific audience i…

Nominees

@GoldmanSachs Twitter Presence
The current media landscape is rapidly evolving and the demand for substantive ongoing dialogue between brands and their target audience has become commonplace. Our approach on Twitter is to reach our audience where they are spending time, in unexpected ways. While many brands aim to merely keep up with the new pace of connectivity, our goal on the @Goldman…
@NetflixFilm
In the past few years as Netflix has expanded its film offerings, the company has entered a very crowded category. Industry veterans like Paramount and Sony Pictures, as well as highly successful newcomers like A24 and Blumhouse Productions, have been dominating the conversation. And even though Netflix offers an impressive slate of high-caliber films (both…
Crunchyroll
Crunchyroll is the world's largest destination for anime, with more than 45 million registered users, over 2 million subscribers, and more than 30 million global social followers across platforms. Crunchyroll's overall goal is to be a haven for the anime community; a place where new and old anime fans alike can connect with each other and the content they l…
LOONEY TUNES
The Looney Tunes are a living, breathing entity chomping at the bit to put their cartoonish spin on the modern digital world – and BLKBX helped them break loose. Warner Bros. tasked us with growing the brand's social channels as a platform for a variety of future projects, while erasing perceptions of a last-century property strictly for children.By reinvig…
Marvel's Runaways
Hulu learned a lot about the Marvel's Runaways fandom after the show's premiere in 2017. They're passionate, quick-witted, woke, Marvel universe experts, Deanoru stans- and so much more. And they deserved to be part of an online fandom that understood, heard, and energized them.The goal with season 2 was to engage our rabid fan base and get them excited abo…
PORTLANDIA
Portlandia is a show that has permeated pop-culture and social media as both a commentator and a trend-setter. Through the previous seven seasons, Fred and Carrie have created often-quoted sketches, developed beloved characters and pulled in notable guest stars which have impressed critics and built up a loyal following.To give the show a send-off worthy of…
Sesame Street Characters on Twitter
We wanted to grow our Twitter audience on our eight Sesame Street character pages (Cookie Monster, Elmo, Big Bird, Bert, Ernie, Grover, Oscar the Grouch, Count Von Count, and Abby Cadabby) and allow people to engage with our characters in a unique way. While these characters are nearly 50 years old, we wanted to bring them into today's internet culture – es…
Sonic the Hedgehog
BLKBX was tasked with taking on a engaged and hungry Sonic social audience and create content that satisfies their particular taste. The social audience for Sonic is full of hardcore fans that will look into every post for easter eggs and clue to the next Sonic game being released.BLKBX met this challenge head on and delivered content on a level. That satis…
WWE on Twitter
WWE has a dedicated, passionate global fan base that expects fresh, unique content at all hours, and WWE's social team consistently delivers on the Twitter platform.WWE's social media producers travel the world with our WWE Superstars, attending every one of WWE and WWE NXT's Live Events each year, creating attractive and engaging social content and distrib…