Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence. See previous winners and honorees here.
Millions of people participate in
The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook,
YouTube, Snapchat, Instagram, Twitch, TikTok,
and the rest of the social web.