Best Overall Twitter Presence in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 11th Annual Shorty Awards Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.

Winner

Twitter Presence

Merriam-Webster: The Internet's Favorite Dictionary

In 2016, we set out to show that The Dictionary could have a voice. This year, we wanted to prove that voice wasn't just a party trick, but had become a vibrant and essential part of the social media landscape. Our goal was to give our audience a smart, reliable source of information to help them understand both the culture around them and how lan…

Finalists

Twitter Presence

Monterey Bay Aquarium

How could a small team at an environmental nonprofit in a sleepy coastal town break through the noise on Twitter and inspire conservation of the ocean? At the Monterey Bay Aquarium, we help people know more, care more and do more on behalf of the ocean. Social media has become a cornerstone for how we're able to expand our mission beyond our walls…

Twitter Presence

In the summer of 2018, The Philadelphia Flyers were tasked with the creation, introduction and implementation of a brand new team mascot to begin in the 2018-19 season. Thinking long term, the marketing team sought to develop a complete mascot program as a tool to increase awareness and scope of the overall Flyers brand and fan base. The mascot, w…

Twitter Presence

How Panera Won Twitter

Brand salience is critical in the crowded food and beverage category, because daily decisions about what to eat are based on convenience and familiarity. At the start of 2018, salience was not on Panera's side. Total brand mentions were in a gradual, three-year decline. Our goal was to drive conversation and conquer share of voice in category, wit…

Twitter Presence

The Daily Show Twitter

As the #1 most most socially engaged show in all of late night, @TheDailyShow is churning out content as fast as the news cycle it follows. In addition to delivering show highlights and Between the Scenes exclusives, @TheDailyShow's Twitter connects with its fans by delivering sharp, insightful commentary on breaking news in the form of rapid resp…

Twitter Presence

Xbox Game Pass Twitter Presence

Historically, the Facebook, Twitter, and Instagram feeds for Xbox have been the primary source for Xbox fans to get news and announcements. When we were tasked with launching new social channels for Xbox's subscription gaming service, Xbox Game Pass, this offered a unique challenge to differentiate ourselves and speak to a more specific audience i…

Nominees

Twitter Presence

@GoldmanSachs Twitter Presence

The current media landscape is rapidly evolving and the demand for substantive ongoing dialogue between brands and their target audience has become commonplace. Our approach on Twitter is to reach our audience where they are spending time, in unexpected ways. While many brands aim to merely keep up with the new pace of connectivity, our goal on the @Goldman…

Twitter Presence

In the past few years as Netflix has expanded its film offerings, the company has entered a very crowded category. Industry veterans like Paramount and Sony Pictures, as well as highly successful newcomers like A24 and Blumhouse Productions, have been dominating the conversation. And even though Netflix offers an impressive slate of high-caliber films (both…

Twitter Presence

Crunchyroll is the world's largest destination for anime, with more than 45 million registered users, over 2 million subscribers, and more than 30 million global social followers across platforms. Crunchyroll's overall goal is to be a haven for the anime community; a place where new and old anime fans alike can connect with each other and the content they l…

Twitter Presence

The Looney Tunes are a living, breathing entity chomping at the bit to put their cartoonish spin on the modern digital world – and BLKBX helped them break loose. Warner Bros. tasked us with growing the brand's social channels as a platform for a variety of future projects, while erasing perceptions of a last-century property strictly for children.By reinvig…

Twitter Presence

Marvel's Runaways

Hulu learned a lot about the Marvel's Runaways fandom after the show's premiere in 2017. They're passionate, quick-witted, woke, Marvel universe experts, Deanoru stans- and so much more. And they deserved to be part of an online fandom that understood, heard, and energized them.The goal with season 2 was to engage our rabid fan base and get them excited abo…

Twitter Presence

Portlandia is a show that has permeated pop-culture and social media as both a commentator and a trend-setter. Through the previous seven seasons, Fred and Carrie have created often-quoted sketches, developed beloved characters and pulled in notable guest stars which have impressed critics and built up a loyal following.To give the show a send-off worthy of…

Twitter Presence

Sesame Street Characters on Twitter

We wanted to grow our Twitter audience on our eight Sesame Street character pages (Cookie Monster, Elmo, Big Bird, Bert, Ernie, Grover, Oscar the Grouch, Count Von Count, and Abby Cadabby) and allow people to engage with our characters in a unique way. While these characters are nearly 50 years old, we wanted to bring them into today's internet culture – es…

Twitter Presence

Sonic the Hedgehog

BLKBX was tasked with taking on a engaged and hungry Sonic social audience and create content that satisfies their particular taste. The social audience for Sonic is full of hardcore fans that will look into every post for easter eggs and clue to the next Sonic game being released.BLKBX met this challenge head on and delivered content on a level. That satis…

Twitter Presence

WWE has a dedicated, passionate global fan base that expects fresh, unique content at all hours, and WWE's social team consistently delivers on the Twitter platform.WWE's social media producers travel the world with our WWE Superstars, attending every one of WWE and WWE NXT's Live Events each year, creating attractive and engaging social content and distrib…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.