11th Annual Shorty Awards Categories


See below for official categories. Entries close and voting ends on February 21st, 2019 at 11:59pm ET.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.
Start an entry in this category
Gritty
In the summer of 2018, The Philadelphia Flyers were tasked with the creation, introduction and implementation of a brand new team mascot to begin in the 2018-19 season. Thinking long term, the marketin...
LOONEY TUNES
The Looney Tunes are a living, breathing entity chomping at the bit to put their cartoonish spin on the modern digital world – and BLKBX helped them break loose. Warner Bros. tasked us with growing the...
Marvel's Runaways
Hulu learned a lot about the Marvel's Runaways fandom after the show's premiere in 2017. They're passionate, quick-witted, woke, Marvel universe experts, Deanoru stans- and so much more. And they deser...
Monterey Bay Aquarium
How could a small team at an environmental nonprofit in a sleepy coastal town break through the noise on Twitter and inspire conservation of the ocean? At the Monterey Bay Aquarium, we help people know...
PORTLANDIA
Portlandia is a show that has permeated pop-culture and social media as both a commentator and a trend-setter. Through the previous seven seasons, Fred and Carrie have created often-quoted sketches, de...
Sesame Street Characters on Twitter
We wanted to grow our Twitter audience on our eight Sesame Street character pages (Cookie Monster, Elmo, Big Bird, Bert, Ernie, Grover, Oscar the Grouch, Count Von Count, and Abby Cadabby) and allow pe...
Sonic the Hedgehog
Xbox Game Pass Twitter Presence
Historically, the Facebook, Twitter, and Instagram feeds for Xbox have been the primary source for Xbox fans to get news and announcements. When we were tasked with launching new social channels for Xb...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Final Entry Deadline is February 21st, 2019