THE shorty awards entry period is now closed. finalists will be announced in march.

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards

Sonic the Hedgehog

Entered in Twitter Presence

About this entry

BLKBX was tasked with taking on a engaged and hungry Sonic social audience and create content that satisfies their particular taste. The social audience for Sonic is full of hardcore fans that will look into every post for easter eggs and clue to the next Sonic game being released.

BLKBX met this challenge head on and delivered content on a level. That satisfied both the brand and the audience.

Why does this entry deserve to win?

One of our key assets is a team with a vast knowledge of not only Sonic, but of pop culture and video games. The main focus of the team was to create content that the fans would find engaging and challenging. Coming up with an arrange of post types ranging from Sonic-ized version of current games being released on the market, a collection of Holiday-themed gifts created in the spitting image of Sonic and his team. The team also created a papercraft version the popular Sonic Mania animated series that has taken the fan base by storm.

Results

  • The Sonic paper craft series was picked up by multiple gaming blogs
  • https://comicbook.com/gaming/2019/01/20/sonic-the-..
  • https://www.destructoid.com/get-your-sunday-off-to...
  • https://www.siliconera.com/2019/01/18/sonic-mania-...
  • Media

    Produced by

    BLKBX Creative Group, SEGA

    Entry Credits

    About the Shorty Awards

    The Shorty Awards honor the best of social media.

    Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

    shorty awards finalists will be announced in mid-march!