BLKBX was tasked with taking on a engaged and hungry Sonic social audience and create content that satisfies their particular taste. The social audience for Sonic is full of hardcore fans that will look into every post for easter eggs and clue to the next Sonic game being released.
BLKBX met this challenge head on and delivered content on a level. That satisfied both the brand and the audience.
One of our key assets is a team with a vast knowledge of not only Sonic, but of pop culture and video games. The main focus of the team was to create content that the fans would find engaging and challenging. Coming up with an arrange of post types ranging from Sonic-ized version of current games being released on the market, a collection of Holiday-themed gifts created in the spitting image of Sonic and his team. The team also created a papercraft version the popular Sonic Mania animated series that has taken the fan base by storm.
https://comicbook.com/gaming/2019/01/20/sonic-the-.. https://www.destructoid.com/get-your-sunday-off-to... https://www.siliconera.com/2019/01/18/sonic-mania-...
