ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

Merriam-Webster: The Internet's Favorite Dictionary

Winner in Twitter Presence

About this entry

In 2016, we set out to show that The Dictionary could have a voice. This year, we wanted to prove that voice wasn't just a party trick, but had become a vibrant and essential part of the social media landscape. Our goal was to give our audience a smart, reliable source of information to help them understand both the culture around them and how language ties into it in fun, unexpected ways.

Our challenge was to maintain an online presence that reflected all the ways the English language is a living, fascinating thing. We pushed ourselves to show the world an authentic, clever social effort that was timely and interesting, all while staying true to our mission of documenting how language shapes the world. We've shown that words don't just matter; they also have immense power.

Why does this entry deserve to win?

We've studied the English language as it's changed for almost 200 years, but there's no reason we have to sound like it. Our strategy was to meet our fans on their level, with humor, personality, and cold, hard facts. And a few GIFs here and there (it is the Internet, after all). It works because it's not a marketing construct: everything about our voice is informed by our real thoughts, interests, and irrational love of language. And our Slack channel — we really do sit around and geek out about language all day.

Whether it's a trending word, a brand-new one, or the dreaded "literally," we're right at the intersection where language meets daily life. When real-time lookups for a single word increase suddenly—meaning a lot more people are looking it up than usual, all at once—we can usually trace that back to an event people are watching, talking about, and thinking about. There's no telling where a story will come from, so the events that drive spikes in lookups represent all corners of our culture. Sometimes they're from TV, other times from music or movies, and, here and there, from politics. Okay, a lot are from politics. With Twitter we can share our discoveries as they happen.

We don't just track the language as it's being searched; we also track it as it evolves. Our editors are always hard at work defining new words, and as a result our New Words release in March was mentioned by outlets ranging from NPR to Marvel's official webseries. And as much as we watch words as they change, we also study where they came from: in October, our Time Traveler feature—which arranges words by the year they were first found in print—made headlines across the Internet and all over Twitter.

We're also just such word nerds. Day in and day out we lead the conversation about language, providing guidance on commonly confused words, giving people new information on things they might see all the time, and nursing their pet peeves by letting them know that words they despise have been entered in the dictionary longer than they've been alive. We're also not afraid to drop the veneer and get goofy—or let a renowned astrophysicist know he should stay in his lane.

By letting people in and making language relatable (and only sometimes posting 100 obscure words in a row in an ill-advised attempt at glory), we've established @MerriamWebster as a trustworthy, fun corner of the Internet. It's been our priority to always treat our audience with the respect they show us. Throughout it all, whether we're answering questions on meaning and usage, clarifying tricky words, or tracking lookups during Supreme Court hearings, @MerriamWebster provides a snapshot of the zeitgeist.

Results

As a result, our Twitter account has grown to over three quarters of a million followers, with tens of millions of impressions a month and over 3,000 media hits in outlets like TIME, The Washington Post, and HuffPost.

Our social media efforts have been profiled by Forbes, which called us "a bright roadsign providing unadulterated knowledge," as well as in interviews with ABC News and Bustle.

With the trust of millions and a voice with staying power, Merriam-Webster is here to help people navigate the world around them, one word at a time.

Media

Produced by

Merriam-Webster

Link

Entry Credits