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E! News – E! Entertainment

Entered in Twitter Presence

Objectives

Control real-time conversation around pop culture using our exclusive access, phenomenal news coverage and creative tone of voice. 

Strategy and Execution

We live tweet, post exclusive video content, share news articles for any pop culture fan, and livestream big events (including Emmy Awards red carpet, New York Fashion Week, People’s Choice Awards, etc).  We also encourage followers to join the conversation by tweeting @enews – and those comments are integral components of our livestreams. Our livestreams are also sub-clipped so we ca share the most compelling moments with the twitter audience.

Results

We continue to grow our followers (currently at 11.7M) and produce sharable content.

Media

Video for E! News – E! Entertainment

Entrant Company / Organization Name

E! News

Links