THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 12th Annual Shorty Awards Best Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…

Finalists

Organic Promotion
finalist
Love Death + Robots
When Netflix announced renowned directors David Fincher and Tim Miller were collaborating on a new …
Organic Promotion
finalist
audience honor
Lucifer S4 Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
Organic Promotion
finalist
Pineapple Upside-Down Cheesecake
In 2015, The Cheesecake Factory stopped serving Pineapple Upside-Down Cheesecake, but their fans co…
Organic Promotion
finalist
Rockettes x Dance Series 2019
The goal of the Rockettes Dance Video Series was to expand brand relevancy and drive follower growt…
Organic Promotion
finalist
Women Worth Watching
Before we get into this case study, I’d like to ask if you could take a moment and recall the last …

Nominees

Organic Promotion
A Yuletide Holiday Card for Everyone—Literally
Nowadays there are more ways to send a holiday greeting than ever before. There's sending the tradi…
Organic Promotion
Bring Back The Brick
Nearly every brand with a social media presence tries to one-up each other on April Fool’s Day. …
Organic Promotion
Combos Gen Z
Connect Combos with Gen Z on social with a minimal media budget.
Organic Promotion
JBL LIVE at Miami Music Week
JBL has been synonymous with award winning sound for more than 70 years. As a premium brand, JBL co…
Organic Promotion
Jeep® Emoji U-Turn
Jeep saw an opportunity to do an emoji U-turn by being the first brand to ever give an emoji back. …
Organic Promotion
Madden Mural
The Madden 99 Club is reserved for the best of the best football players. The group is a brotherhoo…
Organic Promotion
Social Advocacy: Leveraging trusted employee voices to grow organic outcomes
Corporate employees (regardless of company) generally have a trusted voice in the marketplace with …
Organic Promotion
YouTube Rewind 2019: Here’s to what you DID like.
YouTube’s 2018 Rewind video was the most disliked video on YouTube and the social response was “cri…