THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project NEW!

From the 12th Annual Shorty Awards Best Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Nominees

A Yuletide Holiday Card for Everyone—Literally
Nowadays there are more ways to send a holiday greeting than ever before. There's sending the tradi…
Bring Back The Brick
Nearly every brand with a social media presence tries to one-up each other on April Fool’s Day. …
Combos Gen Z
Connect Combos with Gen Z on social with a minimal media budget.
JBL LIVE at Miami Music Week
JBL has been synonymous with award winning sound for more than 70 years. As a premium brand, JBL co…
Jeep® Emoji U-Turn
Jeep saw an opportunity to do an emoji U-turn by being the first brand to ever give an emoji back. …
finalist
Love Death + Robots
When Netflix announced renowned directors David Fincher and Tim Miller were collaborating on a new …
finalist
audience honor
Lucifer S4 Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
Madden Mural
The Madden 99 Club is reserved for the best of the best football players. The group is a brotherhoo…
finalist
Pineapple Upside-Down Cheesecake
In 2015, The Cheesecake Factory stopped serving Pineapple Upside-Down Cheesecake, but their fans co…
finalist
Rockettes x Dance Series 2019
The goal of the Rockettes Dance Video Series was to expand brand relevancy and drive follower growt…
Social Advocacy: Leveraging trusted employee voices to grow organic outcomes
Corporate employees (regardless of company) generally have a trusted voice in the marketplace with …
winner
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…
finalist
Women Worth Watching
Before we get into this case study, I’d like to ask if you could take a moment and recall the last …
YouTube Rewind 2019: Here’s to what you DID like.
YouTube’s 2018 Rewind video was the most disliked video on YouTube and the social response was “cri…