THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Campaign by a Black-Owned Business NEW! Campaign by a Latinx/Hispanic-Owned Business NEW! Campaign by a LGBTQ+ Owned Business NEW! Campaign by a Native/Indigenous-Owned Business NEW! Campaign by a Woman-Owned Business NEW! Campaign by an Asian-Owned Business NEW! Corporate Social Responsibility NEW! Fundraising Campaign NEW! Global Campaign Integrated Campaign Local Campaign NEW! Multi-Platform Campaign On a Shoestring Pro Bono Social Movement

By Cause

Activism Campaign NEW! Animal Rights & Welfare Arts & Culture Civic Engagement Clean Energy NEW! Clean Water & Sanitation NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Education Emergency Relief Environment Gender Equality Human Rights Humanitarian Aid Hunger & Food Insecurity Immigration & Refugees LGBTQ+ Mental Health Poverty Public Health Racial Equality Responsible Consumption & Production NEW! Social Justice Youth & Family

By Industry

Automotive NEW! Business to Business NEW! Education NEW! Entertainment Fashion and Beauty NEW! Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness NEW! News & Media Nonprofit Restaurants NEW! Retail & E-Commerce Sports Technology

By Platform

Emerging Platform Facebook Instagram LinkedIn TikTok Twitch Twitter YouTube

Content and Strategy

Branded Content NEW! Branded Series NEW! Call to Action Community Management Contest or Promotion Creative Use of Technology NEW! Email & Newsletters NEW! Employee Engagement Fundraising Humor Infographics NEW! Live Events Meme and GIFs NEW! Micro-Influencer Strategy NEW! Paid and Amplification Podcast PSA Real Time Response Single Post Storytelling User Generated Content Video

Partnerships

Corporate-Community Influencer & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project NEW!

Video Content

Animations Documentary Short Live Streaming Long Form Video NEW! Short Form Video NEW! Video Series Virtual Reality

From the 12th Annual Shorty Awards Best Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…

Finalists

Organic Promotion
finalist
Love Death + Robots
When Netflix announced renowned directors David Fincher and Tim Miller were collaborating on a new …
Organic Promotion
finalist
audience honor
Lucifer S4 Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
Organic Promotion
finalist
Pineapple Upside-Down Cheesecake
In 2015, The Cheesecake Factory stopped serving Pineapple Upside-Down Cheesecake, but their fans co…
Organic Promotion
finalist
Rockettes x Dance Series 2019
The goal of the Rockettes Dance Video Series was to expand brand relevancy and drive follower growt…
Organic Promotion
finalist
Women Worth Watching
Before we get into this case study, I’d like to ask if you could take a moment and recall the last …

Nominees

Organic Promotion
A Yuletide Holiday Card for Everyone—Literally
Nowadays there are more ways to send a holiday greeting than ever before. There's sending the tradi…
Organic Promotion
Bring Back The Brick
Nearly every brand with a social media presence tries to one-up each other on April Fool’s Day. …
Organic Promotion
Combos Gen Z
Connect Combos with Gen Z on social with a minimal media budget.
Organic Promotion
JBL LIVE at Miami Music Week
JBL has been synonymous with award winning sound for more than 70 years. As a premium brand, JBL co…
Organic Promotion
Jeep® Emoji U-Turn
Jeep saw an opportunity to do an emoji U-turn by being the first brand to ever give an emoji back. …
Organic Promotion
finalist
Love Death + Robots
When Netflix announced renowned directors David Fincher and Tim Miller were collaborating on a new …
Organic Promotion
finalist
audience honor
Lucifer S4 Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a si…
Organic Promotion
Madden Mural
The Madden 99 Club is reserved for the best of the best football players. The group is a brotherhoo…
Organic Promotion
finalist
Pineapple Upside-Down Cheesecake
In 2015, The Cheesecake Factory stopped serving Pineapple Upside-Down Cheesecake, but their fans co…
Organic Promotion
finalist
Rockettes x Dance Series 2019
The goal of the Rockettes Dance Video Series was to expand brand relevancy and drive follower growt…
Organic Promotion
Social Advocacy: Leveraging trusted employee voices to grow organic outcomes
Corporate employees (regardless of company) generally have a trusted voice in the marketplace with …
Organic Promotion
winner
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed…
Organic Promotion
finalist
Women Worth Watching
Before we get into this case study, I’d like to ask if you could take a moment and recall the last …
Organic Promotion
YouTube Rewind 2019: Here’s to what you DID like.
YouTube’s 2018 Rewind video was the most disliked video on YouTube and the social response was “cri…