ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best Organic Promotion

This award honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Winner

Organic Promotion
winner
Vita Coco’s Impossible to Hate Tweet
Vita Coco knew they had to be bold and disruptive to break through when launching their new Pressed flavor. Without massive media budgets, the creative idea needed to do the heavy lifting. So, they set out on a mission to show that Vita Coco Pressed was “Impossible to Hate.” The goal was simple: to show that even the most negative people on the…

Finalists

Organic Promotion
finalist
Love Death + Robots
When Netflix announced renowned directors David Fincher and Tim Miller were collaborating on a new adult animation series, hardcore genre fans remained wary.  Before any details from the Fincher/Miller project were released, aside from the title Love Death + Robots, social listening identified potential genre enthusiasts as confirmed skeptics, rep…
Organic Promotion
finalist
audience
Lucifer S4 Thirst Campaign
Much like Lucifer, who was banished to the depths of hell, the show bearing his name was dealt a similar fate by being canceled by FOX. However, like a phoenix rising from its ashes, Lucifer was not only saved from the outcry of fans, but found it’s new home on a new platform, Netflix. But how does one take a series that was deemed not worthy by p…
Organic Promotion
finalist
Pineapple Upside-Down Cheesecake
In 2015, The Cheesecake Factory stopped serving Pineapple Upside-Down Cheesecake, but their fans couldn't let it go. Social listening and community management proved the cheesecake had reached cult status: because four years later, our online community was still mourning its absence. By 2019, we knew it was time to bring it back for National Chees…
Organic Promotion
finalist
Rockettes x Dance Series 2019
The goal of the Rockettes Dance Video Series was to expand brand relevancy and drive follower growth in the offseason for a traditionally holiday-focused brand. This out-of-season initiative focused on showcasing the Rockettes precision dance talent in genres outside of what they are typically associated with, their physical strength, and their…
Organic Promotion
finalist
Women Worth Watching
Before we get into this case study, I’d like to ask if you could take a moment and recall the last time you flipped on the TV and watched sports. Remember? Alright, now what if I told you with 96% confidence that sporting event featured men? How could I be so sure? Because that’s the incredible statistic we came across when developing our campaign…

Nominees

Organic Promotion
#VictoryFont: A Typeface To Remember
The Great Patriotic War started for the Soviet Union on June 22, 1941, and lasted till May 9, 1945. As time goes by, witnesses of those 1418 days of hell are passing away. We — the younger generations — have become heirs to that Victory and are blessed to live in peace thanks to those who protected our future from Nazism. It is up to us to preserve their st…
Organic Promotion
A Yuletide Holiday Card for Everyone—Literally
Nowadays there are more ways to send a holiday greeting than ever before. There's sending the traditional card, but should you send one on LinkedIn? Or what's TikTok? And what does "yeet" even mean? With generational differences and new social platforms constantly emerging, crafting the right message and sharing it the right way can be a real struggle. B…
Organic Promotion
Bring Back The Brick
Nearly every brand with a social media presence tries to one-up each other on April Fool’s Day. 5G Moto Mod – the first way to connect to 5G on Verizon became available for purchase on April 1st. Auspicious timing. Although Verizon doesn’t normally participate, we knew that we had to lean into the occasion if we wanted our device launch to get any tra…
Organic Promotion
Combos Gen Z
Connect Combos with Gen Z on social with a minimal media budget.
Organic Promotion
JBL LIVE at Miami Music Week
JBL has been synonymous with award winning sound for more than 70 years. As a premium brand, JBL competes in a crowded sector to win and grow brand love from target Millennials and Gen Z consumers.  Our consumers value brand authenticity, creativity, personal expression, credibility and innovative, trend- setting products.  They crave experiences and connec…
Organic Promotion
Jeep® Emoji U-Turn
Jeep saw an opportunity to do an emoji U-turn by being the first brand to ever give an emoji back. Our goal was to seize a cultural moment and generate social media buzz, PR recognition, and ultimately fuel Jeep fandom in social by declaring #ThisIsNotJeep. We used this platform to release social videos, GIFs and stills on Instagram, Twitter, YouTube, and F…
Organic Promotion
Madden Mural
The Madden 99 Club is reserved for the best of the best football players. The group is a brotherhood of superstars in football culture. For players who grew up on the game, it’s a huge honor to be inducted. We knew the announcement of 2019’s inductees needed to be special.  We wanted to capture the larger-than-life mystique around these four ballers whil…
Organic Promotion
Social Advocacy: Leveraging trusted employee voices to grow organic outcomes
Corporate employees (regardless of company) generally have a trusted voice in the marketplace with respect to the industries they work in, but often do not understand or know how to leverage their social channels to help grow awareness and affinity for brands they support. Most companies do not take advantage of the benefits of employee social advocacy. Acc…
Organic Promotion
YouTube Rewind 2019: Here’s to what you DID like.
YouTube’s 2018 Rewind video was the most disliked video on YouTube and the social response was “cringey.” In 2019, YouTube partnered with GLOW to come up with a new social approach to excite fans and one that could scale globally.