THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 12th Annual Shorty Awards Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.

Nominees

#ProtectX
The #ProtectX campaign aimed to mobilize people across the country against the Title X gag rule (ak…
31 Days of Holiday Survival
31 Days of Holidays Survival was a cross-platform seasonal campaign in December 2019, designed to p…
91st Oscars Nominations Announcement - Category Introductions
We highlighted classic filmmaking tools in short, stylized videos that preceded each category durin…
A Fazenda
“Ladies and gentlemen, we have arrived!” It is with this phrase that every day, from Sunday to S…
Bans Off My Body
Bans Off My Body is a body- and sex-positive campaign about claiming your body as your own — a rall…
Best Integrated Campaign Award Submission
In Mozambique, many people face barriers to their health and wellbeing. Child marriage, high HIV ra…
Big Small Business Thoughts
Constant Contact is an established leader in online marketing with a mission of helping small busin…
finalist
Busch #Car2Can
Since 1979, Busch beer has played a variety of sponsorship roles in NASCAR (National Association fo…
Crest Whitestrips + MTV One Style Fits All
Position Crest 3D Whitestrips as a superior product among W25-54 and an integral part of a beauty r…
DBS SimplyGo Visa Launch Campaign
Background: What is SimplyGo? Land Transport Authority (LTA) and TransitLink have partnered the …
Doritos “Another Level” + 2019 MTV VMAs
Leveraged the VMAs as the stage to debut the groundbreaking “Another Level” campaign to the masses,…
Food Network + Old El Paso with Eddie Jackson
In 2019, Food Network and Old El Paso partnered with Eddie Jackson to inspire Food Network fans to …
Gather, A JW Epicurean & Mindful Experience
Into 2019, JW Marriott continued to look for opportunities to differentiate itself as a luxury hosp…
finalist
audience honor
Global Launch of Powerbeats Pro
With Powerbeats Pro, Beats’ most technically advanced product to date, we had an opportunity to hel…
H&M Loves New York
How do you make a global brand feel relevant to a local community? 2019 is an important year for H&…
Hilton Suites + Jonathan Scott “Bring It” Program
In 2019, Hilton All-Suites and HGTV partnered on the “Bring It” program, a joint advertising campai…
Impossible Foods: Grandma's House Grocery Launch
Our objective was to make Impossible Foods’ retail launch the biggest food story of 2020. In …
finalist
It's Gonna Be Maytag
May is a critical month for the Maytag business. Every year the brand runs its May is Maytag Month …
Just Right Campaign
Our objective with the Just Right campaign was to launch a disruptive ad, differentiating ourselves…
Life's Journeys
American Airlines does more than connect people from point A to B, we believe in travel’s ability t…
finalist
Love Death + Robots
When Netflix announced renowned directors David Fincher and Tim Miller were collaborating on a new …
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Madonna and MTV have shared a history starting with the early premieres of the pop superstar’s boun…
McDonald's Breakfast
McDonald’s came to Viacom to help drive in-store McDonald’s breakfast purchases during key breakfas…
Milk. Love What’s Real: How MilkPEP Inspired Real Moments with Milk
Milk has always been a staple in family fridges. The problem? Many Americans don’t realize it. From…
Minshew Mania
After Gardner Minshew lit the football world on fire, we wanted to take the mania to the next level…
Mobile ID: Creating the Digital Transformation for Your Driver’s License
The state of Oklahoma became one of first states in the nation to begin implementing a mobile drive…
Napapijri #FutureTees
Napapijri.  An Italian fashion brand. A Finnish name. The Norwegian flag as the logo. A name …
POOP, but make it fashion
Poo~Pourri, the original before-you-go toilet spray, takes pride in being a daring brand that also …
Peace Plan For A Safer America
Every day in America, more than 100 lives are taken by the deadly epidemic of gun violence. Gun vio…
Pepsi #Summergram
BUSINESS OBJECTIVE: Pepsi needed to reverse a four-year trend of declining summer sales—and comb…
Primetime Purple
In 2019, the Minnesota Vikings had the opportunity to wear their alternative uniforms at home for t…
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevan…
Refinery29 X Eloquii Collection
In 2018, Eloquii tapped Refinery29 for a viral idea that would bring brand awareness to Eloquii and…
Strong Brew Monday
Keurig was looking for authentic ways into cultural conversations, moments where consumers are talk…
winner
The Bell: A Taco Bell Hotel and Resort
Taco Bell has always been a brand based on innovation and exploration, dating all the way back to f…
The Captain Meets the King
In 2019, Budweiser became the Official Beer of La Liga. Our challenge was to extend Budweiser’s glo…
The Macallan Edition No. 5: The Art & Science of Whisky
This summer, The Macallan launched Edition No. 5, the fifth bottle in its annual limited edition se…
The Thrown Out Flag
The Rainbow Flag has been the symbol of pride for LGBTQ people everywhere. And it’s been embraced b…
finalist
gold honor
Visible Unlimited... Massages?
In an effort to drive awareness at both a national and local level simultaneously, Visible leverage…
Waiting with Huell
Following a five-year hiatus from AMC's popular Breaking Bad series and in an effort to excite fans…
[ yellow tail ] Tastes Like Happy Super Bowl Campaign
We aimed to achieve the following objectives through [ yellow tail ]'s "Tastes Like Happy" campaign…
bubly Sparkling Summer Cocktail Recipe Series
This Summer, bubly wanted to establish brand association between the amazing feeling of a summer Fr…