THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.

Winner

Integrated Campaign
winner
The Bell: A Taco Bell Hotel and Resort
Taco Bell has always been a brand based on innovation and exploration, dating all the way back to f…

Finalists

Integrated Campaign
finalist
gold honor
Visible Unlimited... Massages?
In an effort to drive awareness at both a national and local level simultaneously, Visible leverage…
Integrated Campaign
finalist
Busch #Car2Can
Since 1979, Busch beer has played a variety of sponsorship roles in NASCAR (National Association fo…
Integrated Campaign
finalist
audience honor
Global Launch of Powerbeats Pro
With Powerbeats Pro, Beats’ most technically advanced product to date, we had an opportunity to hel…
Integrated Campaign
finalist
It's Gonna Be Maytag
May is a critical month for the Maytag business. Every year the brand runs its May is Maytag Month …
Integrated Campaign
finalist
Love Death + Robots
When Netflix announced renowned directors David Fincher and Tim Miller were collaborating on a new …

Nominees

Integrated Campaign
#ProtectX
The #ProtectX campaign aimed to mobilize people across the country against the Title X gag rule (ak…
Integrated Campaign
31 Days of Holiday Survival
31 Days of Holidays Survival was a cross-platform seasonal campaign in December 2019, designed to p…
Integrated Campaign
91st Oscars Nominations Announcement - Category Introductions
We highlighted classic filmmaking tools in short, stylized videos that preceded each category durin…
Integrated Campaign
A Fazenda
“Ladies and gentlemen, we have arrived!” It is with this phrase that every day, from Sunday to S…
Integrated Campaign
Bans Off My Body
Bans Off My Body is a body- and sex-positive campaign about claiming your body as your own — a rall…
Integrated Campaign
Best Integrated Campaign Award Submission
In Mozambique, many people face barriers to their health and wellbeing. Child marriage, high HIV ra…
Integrated Campaign
Big Small Business Thoughts
Constant Contact is an established leader in online marketing with a mission of helping small busin…
Integrated Campaign
Crest Whitestrips + MTV One Style Fits All
Position Crest 3D Whitestrips as a superior product among W25-54 and an integral part of a beauty r…
Integrated Campaign
DBS SimplyGo Visa Launch Campaign
Background: What is SimplyGo? Land Transport Authority (LTA) and TransitLink have partnered the …
Integrated Campaign
Doritos “Another Level” + 2019 MTV VMAs
Leveraged the VMAs as the stage to debut the groundbreaking “Another Level” campaign to the masses,…
Integrated Campaign
Food Network + Old El Paso with Eddie Jackson
In 2019, Food Network and Old El Paso partnered with Eddie Jackson to inspire Food Network fans to …
Integrated Campaign
Gather, A JW Epicurean & Mindful Experience
Into 2019, JW Marriott continued to look for opportunities to differentiate itself as a luxury hosp…
Integrated Campaign
H&M Loves New York
How do you make a global brand feel relevant to a local community? 2019 is an important year for H&…
Integrated Campaign
Hilton Suites + Jonathan Scott “Bring It” Program
In 2019, Hilton All-Suites and HGTV partnered on the “Bring It” program, a joint advertising campai…
Integrated Campaign
Impossible Foods: Grandma's House Grocery Launch
Our objective was to make Impossible Foods’ retail launch the biggest food story of 2020. In …
Integrated Campaign
Just Right Campaign
Our objective with the Just Right campaign was to launch a disruptive ad, differentiating ourselves…
Integrated Campaign
Life's Journeys
American Airlines does more than connect people from point A to B, we believe in travel’s ability t…
Integrated Campaign
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Madonna and MTV have shared a history starting with the early premieres of the pop superstar’s boun…
Integrated Campaign
McDonald's Breakfast
McDonald’s came to Viacom to help drive in-store McDonald’s breakfast purchases during key breakfas…
Integrated Campaign
Milk. Love What’s Real: How MilkPEP Inspired Real Moments with Milk
Milk has always been a staple in family fridges. The problem? Many Americans don’t realize it. From…
Integrated Campaign
Minshew Mania
After Gardner Minshew lit the football world on fire, we wanted to take the mania to the next level…
Integrated Campaign
Mobile ID: Creating the Digital Transformation for Your Driver’s License
The state of Oklahoma became one of first states in the nation to begin implementing a mobile drive…
Integrated Campaign
Napapijri #FutureTees
Napapijri.  An Italian fashion brand. A Finnish name. The Norwegian flag as the logo. A name …
Integrated Campaign
POOP, but make it fashion
Poo~Pourri, the original before-you-go toilet spray, takes pride in being a daring brand that also …
Integrated Campaign
Peace Plan For A Safer America
Every day in America, more than 100 lives are taken by the deadly epidemic of gun violence. Gun vio…
Integrated Campaign
Pepsi #Summergram
BUSINESS OBJECTIVE: Pepsi needed to reverse a four-year trend of declining summer sales—and comb…
Integrated Campaign
Primetime Purple
In 2019, the Minnesota Vikings had the opportunity to wear their alternative uniforms at home for t…
Integrated Campaign
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevan…
Integrated Campaign
Refinery29 X Eloquii Collection
In 2018, Eloquii tapped Refinery29 for a viral idea that would bring brand awareness to Eloquii and…
Integrated Campaign
Strong Brew Monday
Keurig was looking for authentic ways into cultural conversations, moments where consumers are talk…
Integrated Campaign
The Captain Meets the King
In 2019, Budweiser became the Official Beer of La Liga. Our challenge was to extend Budweiser’s glo…
Integrated Campaign
The Macallan Edition No. 5: The Art & Science of Whisky
This summer, The Macallan launched Edition No. 5, the fifth bottle in its annual limited edition se…
Integrated Campaign
The Thrown Out Flag
The Rainbow Flag has been the symbol of pride for LGBTQ people everywhere. And it’s been embraced b…
Integrated Campaign
Waiting with Huell
Following a five-year hiatus from AMC's popular Breaking Bad series and in an effort to excite fans…
Integrated Campaign
[ yellow tail ] Tastes Like Happy Super Bowl Campaign
We aimed to achieve the following objectives through [ yellow tail ]'s "Tastes Like Happy" campaign…
Integrated Campaign
bubly Sparkling Summer Cocktail Recipe Series
This Summer, bubly wanted to establish brand association between the amazing feeling of a summer Fr…