12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.

Finalists

finalist
Busch #Car2Can
Since 1979, Busch beer has played a variety of sponsorship roles in NASCAR (National Association for Stock Car Auto Racing) from sponsoring drivers to entire series. In 2019, they reclaimed the sponsor t…
finalist
Dyatlov Group's Journal: The last page
On February 1st 1959, the bodies of nine experienced hikers were discovered in the Ural Mountains, showing signs of gruesome yet puzzling injuries. All nine had fled their base camp in a blizzard without…
finalist
Global Launch of Powerbeats Pro
With Powerbeats Pro, Beats’ most technically advanced product to date, we had an opportunity to help Beats stand out and be taken seriously in a new way. But it wouldn’t be enough to simply talk about pr…
finalist
It's Gonna Be Maytag
May is a critical month for the Maytag business. Every year the brand runs its May is Maytag Month promotion, where consumers can purchase select Maytag appliances and receive a rebate by mail. By virtue…
finalist
Love Death + Robots
When Netflix announced renowned directors David Fincher and Tim Miller were collaborating on a new adult animation series, hardcore genre fans remained wary.  Before any details from the Fincher/Miller p…
finalist
The Bell: A Taco Bell Hotel and Resort
Taco Bell has always been a brand based on innovation and exploration, dating all the way back to founder Glen Bell, who introduced America to crunchy tacos when most of the country was eating burgers. F…
finalist
Visible Unlimited... Massages?
In an effort to drive awareness at both a national and local level simultaneously, Visible leveraged OOH, digital, and experiential tactics to design and execute a conversation worthy creative marketing …

Nominees

#ProtectX
The #ProtectX campaign aimed to mobilize people across the country against the Title X gag rule (aka the domestic gag rule), and other Trump-Pence administration policies that take away our health care a…
31 Days of Holiday Survival
31 Days of Holidays Survival was a cross-platform seasonal campaign in December 2019, designed to promote Comedy Central’s on-air programming while creating ancillary content and products that simultaneo…
91st Oscars Nominations Announcement - Category Introductions
We highlighted classic filmmaking tools in short, stylized videos that preceded each category during the global live stream and live television broadcast of the 91st Oscars Nomination Announcement.
A Fazenda
“Ladies and gentlemen, we have arrived!” It is with this phrase that every day, from Sunday to Sunday, the host Marcos Mion begins the broadcast of A Fazenda on the screen of Record TV. The reality sh…
Bans Off My Body
Bans Off My Body is a body- and sex-positive campaign about claiming your body as your own — a rallying cry for autonomy and equality. It expresses what’s at stake in this moment when access to safe, leg…
Best Integrated Campaign Award Submission
In Mozambique, many people face barriers to their health and wellbeing. Child marriage, high HIV rates, malnutrition, inadequate reproductive rights, and limited access to education—all compounded by gen…
Big Small Business Thoughts
Constant Contact is an established leader in online marketing with a mission of helping small businesses, side-hustlers, nonprofits and individuals efficiently and effectively market an idea online.  …
Crest Whitestrips + MTV One Style Fits All
Position Crest 3D Whitestrips as a superior product among W25-54 and an integral part of a beauty routine – not just an “oral care chore” – to inspire habitual usage practices. Tapping into the new seaso…
DBS SimplyGo Visa Launch Campaign
Background: What is SimplyGo? Land Transport Authority (LTA) and TransitLink have partnered the various payment schemes to introduce contactless payments on trains and buses in Singapore. With Simp…
Doritos “Another Level” + 2019 MTV VMAs
Leveraged the VMAs as the stage to debut the groundbreaking “Another Level” campaign to the masses, their :60 TV commercial that rejected the traditional ad format and was free of logos and any brand men…
Food Network + Old El Paso with Eddie Jackson
In 2019, Food Network and Old El Paso partnered with Eddie Jackson to inspire Food Network fans to show them that “anything goes in Old El Paso” via a cross-platform content marketing campaign. The objec…
Gather, A JW Epicurean & Mindful Experience
Into 2019, JW Marriott continued to look for opportunities to differentiate itself as a luxury hospitality brand with immersive experiences for its guests. We realized that the expectations for culinary …
H&M Loves New York
How do you make a global brand feel relevant to a local community? 2019 is an important year for H&M. With the launch of its new Hudson Yards store, the brand will have had a presence in New York City fo…
Hilton Suites + Jonathan Scott “Bring It” Program
In 2019, Hilton All-Suites and HGTV partnered on the “Bring It” program, a joint advertising campaign across Hilton’s three all-suite brands, Embassy Suites, Homewood Suites and Home2 Suites. The program…
Impossible Foods: Grandma's House Grocery Launch
Our objective was to make Impossible Foods’ retail launch the biggest food story of 2020. In addition, we wanted to significantly increase awareness, excitement and sales surrounding Impossible Foo…
Just Right Campaign
Our objective with the Just Right campaign was to launch a disruptive ad, differentiating ourselves from the competition - not only in our tactics but also in the creative. By creating this character - G…
Life's Journeys
American Airlines does more than connect people from point A to B, we believe in travel’s ability to transform lives. This was evidenced by a groundbreaking 360 marketing campaign in collaboration with S…
MTV Presents Madonna Live & Exclusive: ‘Medellín’ Video World Premiere
Madonna and MTV have shared a history starting with the early premieres of the pop superstar’s boundary-pushing music videos. In 2019 Madonna partnered with MTV to exclusively unveil the world premiere o…
McDonald's Breakfast
McDonald’s came to Viacom to help drive in-store McDonald’s breakfast purchases during key breakfast windows and wake up breakfast.
Milk. Love What’s Real: How MilkPEP Inspired Real Moments with Milk
Milk has always been a staple in family fridges. The problem? Many Americans don’t realize it. From mom's mac & cheese to birthday cake and ice cream, real dairy milk's a part of the foods and moments th…
Minshew Mania
After Gardner Minshew lit the football world on fire, we wanted to take the mania to the next level. We needed to strike while the iron was hot and by Week 6, Minshew was radiating the kind of swagger yo…
Mobile ID: Creating the Digital Transformation for Your Driver’s License
The state of Oklahoma became one of first states in the nation to begin implementing a mobile driver’s license. The promotion of mobile ID technology culminated during one of the largest state events of …
Napapijri #FutureTees
Napapijri.  An Italian fashion brand. A Finnish name. The Norwegian flag as the logo. A name not many can pronounce. Napapijri came to us wanting to create noise in the UK market, a place where …
POOP, but make it fashion
Poo~Pourri, the original before-you-go toilet spray, takes pride in being a daring brand that also likes to have fun. In the fall of 2019, after receiving feedback from our customers and loyal influencer…
Peace Plan For A Safer America
Every day in America, more than 100 lives are taken by the deadly epidemic of gun violence. Gun violence is the second-leading cause of death among children overall and the first-leading cause of death a…
Pepsi #Summergram
BUSINESS OBJECTIVE: Pepsi needed to reverse a four-year trend of declining summer sales—and combat diminishing soda sales overall. Leading up to the summer of 2019, Pepsi was faced with serious challe…
Primetime Purple
In 2019, the Minnesota Vikings had the opportunity to wear their alternative uniforms at home for the first time since 2016. The challenge was that these uniforms were formally called the Color Rush unif…
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevance, as well as raise awareness of Snapchat's core product value: communication between close friends. Th…
Refinery29 X Eloquii Collection
In 2018, Eloquii tapped Refinery29 for a viral idea that would bring brand awareness to Eloquii and disrupt the plus size retail category. Why? Although 67% of all women are size 14+, plus size women hav…
Strong Brew Monday
Keurig was looking for authentic ways into cultural conversations, moments where consumers are talking about and more open to coffee. To start 2019, they didn’t want to let the biggest social conversatio…
The Captain Meets the King
In 2019, Budweiser became the Official Beer of La Liga. Our challenge was to extend Budweiser’s global “Be A King” campaign into football culture in a distinctive way that breaks the mold of traditional …
The Macallan Edition No. 5: The Art & Science of Whisky
This summer, The Macallan launched Edition No. 5, the fifth bottle in its annual limited edition series. This expression explores the role that exceptional oak casks play in shaping the natural color of …
The Thrown Out Flag
The Rainbow Flag has been the symbol of pride for LGBTQ people everywhere. And it’s been embraced by the world with great fanfare. But not everyone is celebrating. 40% of homeless teens in the US who com…
Waiting with Huell
Following a five-year hiatus from AMC's popular Breaking Bad series and in an effort to excite fans for the premiere of El Camino: A Breaking Bad Movie on Netflix, Chemistry created “Waiting with Huell.”
[ yellow tail ] Tastes Like Happy Super Bowl Campaign
We aimed to achieve the following objectives through [ yellow tail ]'s "Tastes Like Happy" campaign: 1) Create a year-round sustainable consumer-led brand story platform (& ween us off of our unsustainab…
bubly Sparkling Summer Cocktail Recipe Series
This Summer, bubly wanted to establish brand association between the amazing feeling of a summer Friday and the brand. Through a partnership with ELLEN, bubly harnessed Ellen’s official Instagram, and ou…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.