12th Annual Shorty Awards Categories


The regular deadline is on February 6th, 2020!

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.
Start an entry in this category
H&M Loves New York
How do you make a global brand feel relevant to a local community? 2019 is an important year for H&M. With the launch of its new Hudson Yards store, the brand will have had a presence in New York City for more than 19 years, but the excitement for H&M that was felt back then isn’t as strong today. We needed to reignite New Yorkers’ passion for the brand i...
Life's Journeys
American Airlines does more than connect people from point A to B, we believe in travel’s ability to transform lives. This was evidenced by a groundbreaking 360 marketing campaign in collaboration with Stand Up To Cancer. The campaign spanned across six months, but the results will last a lifetime. We asked family and friends who have been affected by ca...
Refinery29 X Eloquii Collection
In 2018, Eloquii tapped Refinery29 for a viral idea that would bring brand awareness to Eloquii and disrupt the plus size retail category. Why? Although 67% of all women are size 14+, plus size women have less clothing opportunities — think: some retailers only sell their plus size pieces online while others house plus size items in totally different sect...
The Macallan Edition No. 5: The Art & Science of Whisky
This summer, The Macallan launched Edition No. 5, the fifth bottle in its annual limited edition series. This expression explores the role that exceptional oak casks play in shaping the natural color of The Macallan whiskies. To celebrate the importance of natural color, The Macallan sought out a collaboration with the Pantone Color Institute to create a ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the early deadline to enter the shorty awards is on thursday, DECEMBER 5TH.