ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Big Small Business Thoughts

Finalist in Business to Business

Entered in Integrated Campaign

About this entry

Constant Contact is an established leader in online marketing with a mission of helping small businesses, side-hustlers, nonprofits and individuals efficiently and effectively market an idea online. 

Our team was tasked with creating online video, TV, radio and social ads that spoke to the effectiveness and efficiency of our flagship email marketing product, while nodding to our newest and most exciting product - our intelligent website builder.

Why does this entry deserve to win?

One thing we consistently hear from small business owners, side-hustlers, nonprofits and individuals is that they don’t have the time to spend on marketing. These are busy people who are often juggling many tasks and specialties at once to keep their small businesses afloat. They’re consistently overwhelmed with the amount of mental energy they have to spend on trying to figure out marketing, a specialty that they have no real expertise in. 

So we wanted to create work that spoke to the effectiveness and efficiency of our product, while being breakthrough enough to stand out and make people smile.

Our insight: When people don’t have their minds occupied with stress and worry about marketing or finding new customers, they’re free to let their minds wander as they go about their day. And who knows what kinds of deep thoughts might arise? Who knows what they might do with the time they get back?

Do vegetarians eat animal crackers? Who put the alphabet in alphabetical order? Can you daydream at night? How would Julius Caesar feel if he knew people thought he was a salad? These are the types of big questions small business owners ask themselves when they don’t have the overwhelming task of online marketing keeping their minds occupied.

Results

Media

Video for Big Small Business Thoughts

Produced by

Constant Contact

Links

Entry Credits