Best in Business to Business in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 12th Annual Shorty Awards Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Winner

Business to Business

Yext Introduces Todd Munion: The Man Without The Answers

Every day it seems like there’s a new headline about misinformation wreaking havoc on society. Most believe it’s just a political or social issue. But brands also suffer at the hands of misinformation, thanks to third-party websites and unverified sources online. Hence, misinformation is a real business problem because it erodes trust between a br…

Finalists

Business to Business

The Science Behind Science Fiction: Alita Battle Angel

TE Connectivity is a global industrial technology leader working side by side with engineers around the globe, to enable today’s most revolutionary breakthroughs. Our challenge was to re-inspire the next generation of engineers with truly poignant, culturally-relevant content to create meaningful engagement and outsized awareness. As a brand with …

Business to Business

GE Brings the World To Work With Employee Profile

GE has a long legacy of progress & innovation, solving problems in energy, healthcare, & aviation: from the first lightbulb to America's first jet engine. But maintaining the legacy of a 125+-year-old company has its ups and downs and the last few years for GE have been specifically tough. It has faced hurdles in energy markets, criticism from Wal…

Business to Business

This Is Cannabis.

Based in Northern California—the birthplace of cannabis in the United States—NorCal Cannabis Company is a leader in the cannabis revolution. And as recreational cannabis becomes legalized through much of the U.S., people are shifting their perception from a stigmatized substance to cannabis as a valid consumer product. With our 2019 campaign, we s…

Business to Business

When Neurodiversity Works

“When Neurodiversity Works” is a documentary that follows four individuals with autism spectrum disorder (ASD) in their journey to find meaningful work and independence. They became part of IBM’s pilot program to hire and train individuals with ASD in IBM’s application testing and quality offering. This film demonstrates the importance of neurodiv…

Business to Business

Big Small Business Thoughts

Constant Contact is an established leader in online marketing with a mission of helping small businesses, side-hustlers, nonprofits and individuals efficiently and effectively market an idea online. Our team was tasked with creating online video, TV, radio and social ads that spoke to the effectiveness and efficiency of our flagship email mark…

Business to Business

COTTON USA’s Expert Outlooks

Cotton Council International (CCI) is the U.S. export arm charged with promoting U.S. cotton, branded COTTON USA™, globally. In 2018, COTTON USA launched its first-ever B2B-centric global marketing campaign, “The Cotton the World Trusts,” to connect with key supply chain players and communicate to them the value U.S. cotton can bring to their busi…

Nominees

Business to Business

Art in the Cloud: AI & Music

The goal of the Art in the Cloud series is to showcase Oracle as a thought leader in the emerging technology space in a creative and educational way for both technical and non-technical followers. We bring a creative-minded, “right-brain” individual to interview a “left-brain” Oracle employee on topics ranging from AI, Autonomous Database, Blockchain, and m…

Business to Business

Cisco: Wired For Wireless

This year alone, the world will connect more on the internet than the last 32 years combined. The world is going wireless, so businesses need to go wireless. So Cisco decided to set the world of business up for the future of the internet. With their brand-new 5G and Wi-Fi 6 about to launch in the US, Cisco had to get the word out and appeal to two very diff…

Business to Business

Effectv: Making a B2B Impact in a Heated Political Year

2020 is a pivotal year. Arguably the most talked about and closely watched election in U.S. history will take place in November. Regardless of political affiliation, there is much on the line. And with candidates at every level – from the President to local government – campaigning to win this high-stakes challenge, it is integral they reach and connect wit…

Business to Business

Interac: Digital ID

Someday your identification documents will live virtually — and not in your wallet. Digital identification is a means to authenticate ourselves without resorting to physical documents. It’s safe, it’s fast, and it can be used for everything from online commerce to renewing a driver’s licence. The Canadian public is open to the concept, but many have…

Business to Business

Zebra’s Your Edge Blog: An Example of Cutting-Edge “Customer-First” Engagement

Zebra launched a new blog – Your Edge – worldwide in March 2019 as a way to engage in meaningful conversations with stakeholders, including customers, partners, third-party industry experts and others who are trying to navigate the ever-changing market dynamics affecting everything from manufacturing and warehousing to retail, hospitality, healthcare, gover…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!