12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Arts & Entertainment
Content of the Year
Creative & Media
Team Internet
Tech & Innovation

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Websites & Apps

Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Finalists

Business to Business
finalist
Big Small Business Thoughts
Constant Contact is an established leader in online marketing with a mission of helping small businesses, side-hustlers, nonprofits and individuals efficiently and effectively market an idea online.  …
Business to Business
finalist
COTTON USA’s Expert Outlooks
Cotton Council International (CCI) is the U.S. export arm charged with promoting U.S. cotton, branded COTTON USA™, globally. In 2018, COTTON USA launched its first-ever B2B-centric global marketing campa…
Business to Business
finalist
GE Brings the World To Work With Employee Profile
GE has a long legacy of progress & innovation, solving problems in energy, healthcare, & aviation: from the first lightbulb to America's first jet engine. But maintaining the legacy of a 125+-year-old co…
Business to Business
finalist
The Science Behind Science Fiction: Alita Battle Angel
TE Connectivity is a global industrial technology leader working side by side with engineers around the globe, to enable today’s most revolutionary breakthroughs. Our challenge was to re-inspire the next…
Business to Business
finalist
This Is Cannabis.
Based in Northern California—the birthplace of cannabis in the United States—NorCal Cannabis Company is a leader in the cannabis revolution. And as recreational cannabis becomes legalized through much of…
Business to Business
finalist
When Neurodiversity Works
“When Neurodiversity Works” is a documentary that follows four individuals with autism spectrum disorder (ASD) in their journey to find meaningful work and independence. They became part of IBM’s pilot p…
Business to Business
finalist
Yext Introduces Todd Munion: The Man Without The Answers
Every day it seems like there’s a new headline about misinformation wreaking havoc on society. Most believe it’s just a political or social issue. But brands also suffer at the hands of misinformation, t…

Nominees

Business to Business
Art in the Cloud: AI & Music
The goal of the Art in the Cloud series is to showcase Oracle as a thought leader in the emerging technology space in a creative and educational way for both technical and non-technical followers. We bri…
Business to Business
Cisco: Wired For Wireless
This year alone, the world will connect more on the internet than the last 32 years combined. The world is going wireless, so businesses need to go wireless. So Cisco decided to set the world of business…
Business to Business
Effectv: Making a B2B Impact in a Heated Political Year
2020 is a pivotal year. Arguably the most talked about and closely watched election in U.S. history will take place in November. Regardless of political affiliation, there is much on the line. And with c…
Business to Business
Interac: Digital ID
Someday your identification documents will live virtually — and not in your wallet.  Digital identification is a means to authenticate ourselves without resorting to physical documents. It’s safe, it’…
Business to Business
Zebra’s Your Edge Blog: An Example of Cutting-Edge “Customer-First” Engagement
Zebra launched a new blog – Your Edge – worldwide in March 2019 as a way to engage in meaningful conversations with stakeholders, including customers, partners, third-party industry experts and others wh…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.