THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 12th Annual Shorty Awards Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Winner

Business to Business
winner
Yext Introduces Todd Munion: The Man Without The Answers
Every day it seems like there’s a new headline about misinformation wreaking havoc on society. Most…

Finalists

Business to Business
finalist
gold honor
The Science Behind Science Fiction: Alita Battle Angel
TE Connectivity is a global industrial technology leader working side by side with engineers around…
Business to Business
finalist
silver honor
audience honor
GE Brings the World To Work With Employee Profile
GE has a long legacy of progress & innovation, solving problems in energy, healthcare, & aviation: …
Business to Business
finalist
silver honor
This Is Cannabis.
Based in Northern California—the birthplace of cannabis in the United States—NorCal Cannabis Compan…
Business to Business
finalist
silver honor
When Neurodiversity Works
“When Neurodiversity Works” is a documentary that follows four individuals with autism spectrum dis…
Business to Business
finalist
Big Small Business Thoughts
Constant Contact is an established leader in online marketing with a mission of helping small busin…
Business to Business
finalist
COTTON USA’s Expert Outlooks
Cotton Council International (CCI) is the U.S. export arm charged with promoting U.S. cotton, brand…

Nominees

Business to Business
Art in the Cloud: AI & Music
The goal of the Art in the Cloud series is to showcase Oracle as a thought leader in the emerging t…
Business to Business
Cisco: Wired For Wireless
This year alone, the world will connect more on the internet than the last 32 years combined. The w…
Business to Business
Effectv: Making a B2B Impact in a Heated Political Year
2020 is a pivotal year. Arguably the most talked about and closely watched election in U.S. history…
Business to Business
Interac: Digital ID
Someday your identification documents will live virtually — and not in your wallet.  Digital ide…
Business to Business
Zebra’s Your Edge Blog: An Example of Cutting-Edge “Customer-First” Engagement
Zebra launched a new blog – Your Edge – worldwide in March 2019 as a way to engage in meaningful co…