WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Cisco: Wired For Wireless

Entered in Business to Business

Objective

This year alone, the world will connect more on the internet than the last 32 years combined. The world is going wireless, so businesses need to go wireless. So Cisco decided to set the world of business up for the future of the internet. With their brand-new 5G and Wi-Fi 6 about to launch in the US, Cisco had to get the word out and appeal to two very different groups for buy-in: IT professionals and business executives. 

Strategy

They went beyond the bounds of a traditional, hum-drum product launch. Instead, they created an innovative event that would speak to both of their audiences, transmitting a delightful customer experience. Enter ‘Wired for Wireless’. A first-of-its-kind virtual event. From social-first eye-catching creative that attracted attendees and quickly garnering registrations, to the actual event - live-streamed in three regions on multiple digital channels - that featured on-demand sessions, expert panels, thought leadership, and live Q&As with virtual audiences coast-to-coast. All the while, we made sure to reinforce Cisco as a valuable business partner on the enterprise level. 

Results

Following the event, Cisco generated well earned engagement and built affinity with its new audiences. In addition to encouraging network changes and converting sales, Cisco garnered 81.3M media impressions, 33K social interaction, over 800K paid social impressions, and 22M+ #WiredForWireless impressions.

Media

Video for Cisco: Wired For Wireless

Produced by

hi5.agency, CISCO

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.