13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards

When Neurodiversity Works

Gold Distinction in Technology

Silver Distinction in Business to Business

Entered in Social Good Campaign

About this entry

“When Neurodiversity Works” is a documentary that follows four individuals with autism spectrum disorder (ASD) in their journey to find meaningful work and independence. They became part of IBM’s pilot program to hire and train individuals with ASD in IBM’s application testing and quality offering. This film demonstrates the importance of neurodiversity in the workplace and the benefits it has not only on business, but also on all of us.

Why does this entry deserve to win?

We needed to raise awareness for IBM's IGNITE Application Testing offering and solutions, get clients to understand the true value of neurodiverse thinking when it comes to solving business challenges and lead the conversation about the benefits of neurodiversity in the workplace.

The challenge was making sure we created a campaign that highlights the true value this initiative can bring: real people in the technology world who have a passion for bringing new thinking to the workplace, and real people living with an Autism Spectrum Disorder (ASD) that bring unique talents. We wanted to tell the story of how bringing these people together is a winning equation for everyone.

We needed to tell this story in the most authentic and truthful way. To achieve this, we brought together the realities of real-world problem-solving in the technology world with inspiring human-interest storytelling. 

The elements of the campaign included:

To learn more, visit When Neurodiversity Works.



Video for When Neurodiversity Works

Produced by

IBM Originals

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.