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From the 12th Annual Shorty Awards

91st Oscars Nominations Announcement - Category Introductions

Entered in Integrated Campaign

About this entry

We highlighted classic filmmaking tools in short, stylized videos that preceded each category during the global live stream and live television broadcast of the 91st Oscars Nomination Announcement.

Why does this entry deserve to win?

We sourced a variety of filmmaking tools and captured them using macro lenses in order to showcase their unique shapes, patterns and textures, which are not often recognized in everyday use. The resulting videos were featured in our live stream on social media and broadcast live on ABC during the 91st Oscars Nomination Announcement.


As part of the global Oscar Nominations Announcement, these short-form videos generated over 4.2M views across Facebook, Twitter and YouTube. Our YouTube channel subsequently gained over 476k new subscribers.


Video for 91st Oscars Nominations Announcement - Category Introductions

Entrant Company / Organization Name

Academy of Motion Picture Arts and Sciences


Entry Credits