As TE Connectivity evolves and changes along with our engineer audience's needs, we challenge ourselves to make social media work harder by developing social content that appeals to a broad range of engineers, while also having the ability to drive action through highlighting specific technology products and solutions. We wanted to authentically showcase the connection between human collaboration and technology, working together to push the sky's limits.
This came to life through our partnership with rFlight, a virtually crowdsourced engineering team competing in Boeing's GoFly competition to design a personal flying device engineered to revolutionize air mobility. Born out of rLoop, one of the final contenders in Elon Musk's SpaceX Hyperloop Competition, rFlight is pushing the boundaries of technology while inventing a new way to work together. The innovation featured within the rFlight campaign isn't just inside the human flight device, but also between team members who connect from around the world with video conferencing, collaboration tech tools and so much more. Together with a shared purpose, we believe the power of technology and human connection can change the world.
To increase brand awareness of TE Connectivity by creating compelling social media creative that reflects Industrial Technology business direction.
To deliver social storytelling of rFlight and TE relationship, allowing the customer to be the hero and validate TE’s advanced capabilities and co-creation approach.
To invite social audiences to follow along on an exciting and visually stimulating journey from creation to fly-off.
Overall Social Strategy
Narrow in on primary objectives, success metrics and content per social platform
Position rFlight for long-term amplification by approaching the build up to 2020 take off as one of TE Connectivity’s “Always On” social pillars
Implement a monthly, thematic cross-platform content theme that amplifies a clear and specific campaign objective
rFlight content across social platforms should ladder up to that month’s theme and campaign objective
Establish monthly content series that can be atomized across each social platform
Establish ongoing content series that can be leveraged throughout the rFlight campaign and formatted to meet fit within each month’s theme
Consolidate campaign conversations and increase brand awareness across all social platforms with a consistent, branded hashtag such as #TETakesOff
Insert TE Connectivity into relevant conversations throughout the campaign by leveraging existing hashtags such as #FutureofFlight, #rFlight and #rLoop
Social Video Content Strategy
Organic Social Strategy
Paid Social Strategy
Distribution Strategy
Organic Social Results
Paid Social Results
