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From the 12th Annual Shorty Awards

rFlight: Changing the Way the World Looks at the Sky

Silver Honor in Technology


As TE Connectivity evolves and changes along with our engineer audience's needs, we challenge ourselves to make social media work harder by developing social content that appeals to a broad range of engineers, while also having the ability to drive action through highlighting specific technology products and solutions. We wanted to authentically showcase the connection between human collaboration and technology, working together to push the sky's limits.

This came to life through our partnership with rFlight, a virtually crowdsourced engineering team competing in Boeing's GoFly competition to design a personal flying device engineered to revolutionize air mobility. Born out of rLoop, one of the final contenders in Elon Musk's SpaceX Hyperloop Competition, rFlight is pushing the boundaries of technology while inventing a new way to work together. The innovation featured within the rFlight campaign isn't just inside the human flight device, but also between team members who connect from around the world with video conferencing, collaboration tech tools and so much more. Together with a shared purpose, we believe the power of technology and human connection can change the world. 

Strategy and Execution

Overall Social Strategy

Social Video Content Strategy

Organic Social Strategy

Paid Social Strategy

Distribution Strategy


Organic Social Results

Paid Social Results


Video for rFlight: Changing the Way the World Looks at the Sky

Entrant Company / Organization Name

TE Connectivity, Thorne Media, DWA Media


Entry Credits