ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

DTS Stream Studio

Finalist in Location-Based Experience

Entered in Technology

About this entry

Since 1993, DTS  has been dedicated to making the world sound better. Through its pioneering audio solutions for mobile devices, home theater systems, cinema and beyond, DTS provides incredibly high-quality, immersive and engaging audio experiences to listeners everywhere. DTS is a wholly owned subsidiary of Xperi Corporation (Nasdaq: XPER).

The DTS Stream Studio, a top tier experiential program for rising star broadcasters, is a custom-built studio hosted at Xperi’s office in Calabasas, California, which highlights the role DTS technology plays in the video gaming and streaming experience and creates meaningful sessions for streamers and their audiences alike.

Piloted in 2019, the studio's primary goal was hosting ten guests and demonstrating deep interactions with the gaming community. A secondary goal of the program was to provide additional visibilty opportunities for our customers and partners products.

 

Why does this entry deserve to win?

The DTS Stream Studio is now a core part of our overall gaming strategy. This program is unique in the gaming world and it helps establish authentic relationships with the stars of tomorrow. It also helps us promote upcoming product releases and inform new product development opportunities in the market.

A major key to building a program like DTS Stream Studio is the attention to detail which delivers an authentic experience. For that reason, the studio was built at one of our offices and developed in-house. Each component was hand selected, from the acoustic wall treatments, to the desk and décor, to the PC hardware themselves.

Likewise, each guest who is invited to the program is scouted and vetted by a small internal team using tightly defined quantitative and qualitative measures.

Beyond this, the experience for the streamer designed to be white glove, allowing them the freedom to create on their own terms. The studio is versatile enough to accommodate any setup or streamer preference. The studio manager is on hand at all times, even staying overnight on many occasions, to support needs that arise.

Results

In 2019, eleven guests came through the studio between mid-September and late November. More than 270 hours of gaming content were produced during that time and DTS or audio was mentioned in livestream chat discussion every 2.5 minutes!

On social media, posts about DTS Stream Studio outperformed other brand posts by 50% based on engagement, a clear indicator of impact with the streamers and their communities.

Each guest streamer returned home from their trip to be surprised by a DTS Supply Drop, which is an individually customized set of gaming and streaming equipment created from insights gained while at the DTS Stream Studio. 

Media

Video for DTS Stream Studio

Produced by

Xperi

Links

Entry Credits