ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

WWE Partners With The Leukemia & Lymphoma Society

Entered in Social Good Campaign

About this entry

By rallying the entire WWE Universe, WWE is helping to provide resources, strength and hope to those battling critical and life-threatening illnesses. 

 

On October 3, 2019, WWE formally announced a partnership with the Leukemia & Lymphoma Society (LLS), the world’s largest nonprofit fighting blood cancers, and WWE Superstar Roman Reigns in the fight against cancer. 

 

For Reigns, the cause is personal—he is in remission for the second time from chronic myeloid leukemia (CML). Reigns’ personal journey with leukemia began in 2007, when he was diagnosed with CML at age 22. He battled and beat the disease; however; eleven years later, Reigns’ cancer returned and he was forced to relinquish the WWE Universal Championship title and take time away from WWE. After facing down cancer for the second time, Reigns made a heroic return in 2019. His partnership with LLS is part of his commitment and determination to keep fighting for patients and families.

Why does this entry deserve to win?

Through WWE and Roman Reigns’ partnership with LLS, WWE is helping to generate awareness and support for research to find new, less toxic treatments for childhood cancers, and LLS’s unique educational and support services for patients and families, including financial assistance. For the partnership, WWE utilized its global, multi-platform assets, including TV broadcasts, live events, the WWE Network and digital and social media channels to support LLS.

 

WWE and LLS 2019 initiatives: 

 

 

 

This was an organic opportunity to connect WWE’s long-term partnership with 2K and talent featured in their game to LLS. The partnership also aligned with 2K’s selection of WWE 2K20 cover Superstar, and leukemia survivor, Roman Reigns, while delivering a groundbreaking new platform for awareness, education and support.  

 

The campaign ran from September 10th to October 22nd across WWE Games’ Twitter account, which has nearly 1 million followers. Consumers were not required to make a purchase or donation, but their participation ultimately encouraged others to donate or volunteer their time to become a social ambassador.

 

Utilizing its extensive social media presence, 2K issued a call-to-action via the WWE Games Twitter account, urging consumers to retweet and spread the LLS message and donation link. For each retweet, 2K donated $2.00 to LLS, up to $500,000.

 

 

 

Results

Through WWE’s partnership and support, LLS achieved the following results: 

 

 

 

 

To date, WWE and LLS’s PSA with Roman Reigns has achieved the following results: 

 

 

Media

Video for WWE Partners With The Leukemia & Lymphoma Society

Produced by

WWE