ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

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From the 12th Annual Shorty Awards

Celebrating the Batman of Local Communities with DC and Boys & Girls Clubs of America

Entered in Social Good Campaign

About this entry

Batman stands as a symbol of courage, bravery and perseverance, protecting others in times of need. To honor Batman's 80th anniversary, DC joined forces with Boys & Girls Clubs of America in 2019 to shine a light on those who stand up for positive change – just like Batman. The objective of the partnership was to increase awareness of the positive community work being done by club members and staff across the country. By cultivating a Batman in Club communities who stands for positive change, Clubs were able to reinforce qualities like determination, perseverance, courage, integrity and bravery. Batman’s values speak to Club members and Youth Development Professionals and how Boys & Girls Clubs of America strengthens their own fleet of superheroes from within their Movement.

For more than 150 years, Boys & Girls Clubs of America (BGCA.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,600 Clubs serve over 4.7 million young people through Club membership and community outreach. 

Why does this entry deserve to win?

From April through September 2019, Boys & Girls Clubs of America joined DC in a first-ever partnership to celebrate kids, teens and youth development professionals who stand up for positive change in their communities.   

The campaign kicked off in April during National Boys & Girls Clubs Week with the Youth Development MVP Award contest. Clubs were asked to nominate the most deserving youth development professionals for the YDP Award which included a $10,000 contribution to their club. Finalists were from Boys & Girls Clubs of Sarasota County, Boys & Girls Club of Dundee Township, Boys & Girls Clubs of Central Texas and Boys & Girls Club of Venice. And, the YDP MVP award winner was Mario Lamarre from Boys & Girls Clubs of Metro South (Brockton). At the YDP MVP celebration, over 300 kids and teens from Brockton and Taunton, Massachusetts gathered with Club leadership and Mario’s family to celebrate his big moment.

DC was also a sponsor for Boys & Girls Clubs of America's Back2School campaign in which school supplies were collected and distributed across Clubs. Employees from Warner Bros. Entertainment collected and donated school supplies and 100 Batman backpacks to the BGC Burbank and Greater East Valley.

In celebration of Batman Day on Saturday, September 21, Boys & Girls Clubs across the country were encouraged to nominate the Batman of their community for their exceptional attributes that make them inspiring leaders at their local Clubs. As determined by each Club, they chose exemplary teen members, younger Club members, Jr. Staff, Unit Directors and Youth Development Instructors. Clubs' Batman varied, but they all had one thing in common – they were all leaders who clearly represented the qualities and characteristics Batman has always embodied. Club members were encouraged to share their Batman on social media and celebrate them for the positive work they do in their community. As the world joined forces for a global celebration on Batman Day, many WB employees joined the fun and took part in the Batman Run here in Los Angeles. The Boys & Girls Club of Venice got a special shout out at the run in LA as they honored their Batman—Dyno. Later that evening, with his Club community supporting, Dyno had the honor of lighting the Bat-Signal on behalf of his LA community.

By activating Boys & Girls Clubs across America with this partnership, members had the chance to highlight the good work being done by their members. The partnership not only raised awareness of the positive ways in which members have impacted those around them, but it also encouraged others to get involved in their community to create positive change.

Results

Youth Development MVP Award

Back2School

Batman Day - Celebrating the Local Community Batman

Media

Produced by

DC and Boys & Girls Clubs of America

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Entry Credits