Enter the 14th Annual Shorty Awards

The Shorty Awards honor the best of social media and digital. See categories below. The early entry deadline is on December 9th, 2021.

From the 12th Annual Shorty Awards

See Yourself At Google

Entered in Short Form Video

About this entry

Nobody should feel that a job at Google is out of reach, which is exactly why we partnered with the tech giant to create a video that invited applicants from all over the world to see themselves at Google. The goal was ultimately to diversify the firm’s applicant pool both in terms of talent and personal identity.

Why does this entry deserve to win?

Google is a global company, and so we needed to think big. And, since the point of the video was to attract people from nearly every walk of life, we had a huge target audience that we needed to aim for. We accomplished this by including exactly who we were looking for: everyone. Job seekers, men and women of all ages, across all backgrounds, walks of life, and experience, in several different locations, performing several different, non-work-related tasks, could see themselves working at a variety of Google jobs. Beautiful cinematography was necessary to highlight the pedigree of the company, and uplifting music was added to create a positive atmosphere about the idea of applying for a dream job.

Results

The video reached over 1,000,000 people on YouTube alone, followed by 290,000 from LinkedIn and 6,000 from our Facebook channels. Globally, doors were opened for potential applicants who were learning for possibly the first time that they and their skills were needed at Google.

Media

Video for See Yourself At Google

Entrant Company / Organization Name

Ignition, Google

Entry Credits