12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

See Yourself At Google

Entered in Short Form Video

Objective

Nobody should feel that a job at Google is out of reach, which is exactly why we partnered with the tech giant to create a video that invited applicants from all over the world to see themselves at Google. The goal was ultimately to diversify the firm’s applicant pool both in terms of talent and personal identity.

Strategy

Google is a global company, and so we needed to think big. And, since the point of the video was to attract people from nearly every walk of life, we had a huge target audience that we needed to aim for. We accomplished this by including exactly who we were looking for: everyone. Job seekers, men and women of all ages, across all backgrounds, walks of life, and experience, in several different locations, performing several different, non-work-related tasks, could see themselves working at a variety of Google jobs. Beautiful cinematography was necessary to highlight the pedigree of the company, and uplifting music was added to create a positive atmosphere about the idea of applying for a dream job.

Results

The video reached over 1,000,000 people on YouTube alone, followed by 290,000 from LinkedIn and 6,000 from our Facebook channels. Globally, doors were opened for potential applicants who were learning for possibly the first time that they and their skills were needed at Google.

Media

Video for See Yourself At Google

Produced by

Ignition, Google

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.