12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

ANIMATION DOMINATION SNAPCHAT MURAL

Entered in Art Direction, Location-Based Experience, Filter/Lens, Snapchat, Creative use of Technology

Objective

To celebrate the long-awaited return of Sunday Night Animation Domination, FOX wanted to do something as BIG, BOLD, & FUN as the night itself. Introducing the FOX FAN FAIR at San Diego Comic Con, a 24,000 sq. ft. pop-up amusement park extravaganza.

Strategy

Complete with games, treats, & a 70-ft. ferris wheel, we still wanted more. FOX knew the pain of waiting in long Comic Con lines, so we entertained fans with a totally snappable 50-ft. Snapchat AR mural experience.

This allowed fans to capture exclusive show-themed AR goodies from our popular Animation Domination shows (The Simpsons, Family Guy, Bob’s Burgers & Bless the Harts), each with their own unique AR experience featuring iconic theme songs, iconography like The Simpsons donut, etc.

Results

With over 45,000 carnival visitors, fans couldn’t stop snapping and sharing the good times. FOX cast & producers from these animated shows even got in on the action. It was a celebration domination bringing fans, families, and fun together!

Media

Video for ANIMATION DOMINATION SNAPCHAT MURAL

Produced by

Fox Entertainment

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.