To celebrate the long-awaited return of Sunday Night Animation Domination, FOX wanted to do something as BIG, BOLD, & FUN as the night itself. Introducing the FOX FAN FAIR at San Diego Comic Con, a 24,000 sq. ft. pop-up amusement park extravaganza.
Complete with games, treats, & a 70-ft. ferris wheel, we still wanted more. FOX knew the pain of waiting in long Comic Con lines, so we entertained fans with a totally snappable 50-ft. Snapchat AR mural experience.
This allowed fans to capture exclusive show-themed AR goodies from our popular Animation Domination shows (The Simpsons, Family Guy, Bob’s Burgers & Bless the Harts), each with their own unique AR experience featuring iconic theme songs, iconography like The Simpsons donut, etc.
With over 45,000 carnival visitors, fans couldn’t stop snapping and sharing the good times. FOX cast & producers from these animated shows even got in on the action. It was a celebration domination bringing fans, families, and fun together!