5th Annual Shorty Social Good Awards Categories

Entries are now closed. Finalists will be announced in mid-October!

From the 12th Annual Shorty Awards

ANIMATION DOMINATION SNAPCHAT MURAL

Finalist in Filter/Lens, Location-Based Experience

Audience Honor in Filter/Lens, Location-Based Experience

Entered in Art Direction, Snapchat, Creative use of Technology

About this entry

To celebrate the long-awaited return of Sunday Night Animation Domination, FOX wanted to do something as BIG, BOLD, & FUN as the night itself. Introducing the FOX FAN FAIR at San Diego Comic Con, a 24,000 sq. ft. pop-up amusement park extravaganza.

Why does this entry deserve to win?

Complete with games, treats, & a 70-ft. ferris wheel, we still wanted more. FOX knew the pain of waiting in long Comic Con lines, so we entertained fans with a totally snappable 50-ft. Snapchat AR mural experience.

This allowed fans to capture exclusive show-themed AR goodies from our popular Animation Domination shows (The Simpsons, Family Guy, Bob’s Burgers & Bless the Harts), each with their own unique AR experience featuring iconic theme songs, iconography like The Simpsons donut, etc.

Results

With over 45,000 carnival visitors, fans couldn’t stop snapping and sharing the good times. FOX cast & producers from these animated shows even got in on the action. It was a celebration domination bringing fans, families, and fun together!

Media

Video for ANIMATION DOMINATION SNAPCHAT MURAL

Produced by

Fox Entertainment

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

finalists for the 5th annual shorty social good awards will be announced in mid-october!