12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of a Filter/Lens

This award honors those most effective and creative use of filters or lenses by a brand, agency or organization.

See previous winners and honorees here.
2019 MTV Video Music Awards - Performance Lens
The MTV Video Music Awards has a long legacy of creating unexpected, breakthrough moments in pop culture that resonate worldwide. We strive to reach out to young viewers by connecting with them on their …
To celebrate the long-awaited return of Sunday Night Animation Domination, FOX wanted to do something as BIG, BOLD, & FUN as the night itself. Introducing the FOX FAN FAIR at San Diego Comic Con, a 24,00…
American Gods: Gods Among Us
Season 2 of American Gods forced fans and deities alike to choose a side in the impeding war. Your side of this war defines who you are and what you stand for, and it’s something that is both highly pers…
Augmenting TV
Can social filters get more people watching a TV show?  Can they teach you something? Can they help you celebrate or mark a special day? The ABC, Australia's national broadcaster, decided to find out by …
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging and entertaining way on a day where giving back matters: Giving Tuesday.
Hulu's Looking for Alaska Falling Daisies IG Lens
When John Green’s novel, Looking for Alaska, hit shelves 14 years ago it became an instant classic among teens of that generation. So when Hulu wanted to bring to life these beloved characters and progre…
Ma - Universal Pictures
Universal Pictures was looking for creative ways to highlight the unique personality of Ma to engage users and make the film a must-see horror film among the 18-34 audience in an extremely crowded summer…
Strange Things at the Ballpark
How do you elevate a night at the iconic Wrigely Field into a mind-blowing event that leaves fans speechless? This past summer the Chicago Cubs, in partnership with Snapchat and Netflix, hosted a Strange…
Tropicana's Vitamin C Meter
In the orange juice category, there is heavy brand switching among consumers. It’s difficult for brands to differentiate themselves, even category leaders like Tropicana, as consumers see them as very si…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.