5th Annual Shorty Social Good Awards Categories


The early deadline is on Wednesday, June 24th, 2020.

From the 12th Annual Shorty Awards Best use of a Filter/Lens

This award honors those most effective and creative use of filters or lenses by a brand, agency or organization.

See previous winners and honorees here.

Finalists

finalist
audience
ANIMATION DOMINATION SNAPCHAT MURAL
To celebrate the long-awaited return of Sunday Night Animation Domination, FOX wanted to do something as BIG, BOLD, & FUN as the night itself. Introducing the FOX FAN FAIR at San Diego Comic Con, a 24,000 sq. ft. pop-up amusement park extravaganza.
finalist
Augmenting TV
Can social filters get more people watching a TV show?  Can they teach you something? Can they help you celebrate or mark a special day? The ABC, Australia's national broadcaster, decided to find out by letting two people loose across multiple social accounts. Our aim was to develop and publish a wide variety of AR effects based on our broadcas…
finalist
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging and entertaining way on a day where giving back matters: Giving Tuesday.
finalist
Ma - Universal Pictures
Universal Pictures was looking for creative ways to highlight the unique personality of Ma to engage users and make the film a must-see horror film among the 18-34 audience in an extremely crowded summer box office window.
finalist
Tropicana's Vitamin C Meter
In the orange juice category, there is heavy brand switching among consumers. It’s difficult for brands to differentiate themselves, even category leaders like Tropicana, as consumers see them as very similar. So, we wanted to turn consumers’ orange juice choice from passive to active. That meant prioritizing our key messages and benefits in a …

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!