WINNERS WILL BE ANNOUNCED AT THE DIGITAL CEREMONY ON MAY 3RD! SUBSCRIBE TO WATCH!

12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

American Gods: Gods Among Us

Entered in Filter/Lens

Objective

Season 2 of American Gods forced fans and deities alike to choose a side in the impeding war. Your side of this war defines who you are and what you stand for, and it’s something that is both highly personal and unwavering. We wanted to give fans a way to express their devotion to the characters created by Neil Gaiman in an accessible and easily shared platform.

Strategy

Via immersive Facebook camera effects, fans were able to actively share their stance on the war at hand via the selfie and world view cameras.

The selfie style filter allowed fans to create their own propaganda in the style of our character posters, while our rear facing camera effect celebrated the iconic leaders Mr. Wednesday and Mr. World as augmented reality statues, capable of summoning ravens and drones to interact with the user’s real world. 

Results

Leveraging high impact augmented reality lens and filter creative allowed more dwell time with the property and resulted in an impressions increase of over 85% when compared to traditional social creative, expanding reach and personal affinity with every share! 

Media

Produced by

STARZ

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.