THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Finalists

Creative use of Technology
finalist
gold honor
Big in Japan
The music scene in Japan is known for a unique phenomenon: Rock bands from North America and Europe…
Creative use of Technology
finalist
silver honor
Stories in Street View: Dancing through Paris
Street View is Google's premiere technology for 360 degree, interactive photography - an experience…
Creative use of Technology
finalist
silver honor
The Snack Saga
Problem - Fanta needed to present to their audience the new face of the campaign – The Mouth – a 3D…
Creative use of Technology
finalist
bronze honor
Sounds of Home
  CONTEXT For foreign students, studying abroad means leaving everything behind and living in…
Creative use of Technology
finalist
Amazon Prime Video Experience at SDCC
For the 50th anniversary of San Diego Comic Con, Amazon Prime Video wanted to show audiences of the…
Creative use of Technology
finalist
Napapijri #FutureTees
Napapijri.  An Italian fashion brand. A Finnish name. The Norwegian flag as the logo. A name …
Creative use of Technology
finalist
Turkcell - Spread The Smile
Turkcell is the leading mobile operator in Turkey with more than 35M customers serving them through…

Nominees

Creative use of Technology
#STAYWARM WITH HEATTECH: THERMIE ACTIVATION
UNIQLO is a leading fashion retailer, with over 1200 stores globally and 20 Australian locations. A…
Creative use of Technology
ANIMATION DOMINATION SNAPCHAT MURAL
To celebrate the long-awaited return of Sunday Night Animation Domination, FOX wanted to do somethi…
Creative use of Technology
DBS Lifestyle App
People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a custom…
Creative use of Technology
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging an…
Creative use of Technology
Hard Rock Café, Legends Only — The 24-Karat Gold Leaf Steakburger
Hard Rock Café came to us to launch their new menu on social. They knew their brand needed a boost …
Creative use of Technology
India's Political Party Symbols
In 2019, more than 600 million voters cast their ballots in the world's largest election. Due to hi…
Creative use of Technology
Let Them Tweet Cake
On social media, Verizon gets more complaints about bills than love for the brand. So, when we foun…
Creative use of Technology
Light as a Feather XR Experience
To promote the season 2 return of the hit Hulu show Light As A Feather, Awesomeness endeavored to c…
Creative use of Technology
PED Refresh
In today’s digital age, we know our customers want banking to be simple, seamless and invisible, so…
Creative use of Technology
Panera AR Interactive Media
We approached Panera with a white space opportunity in a medium that, admittedly, has stagnated. Di…
Creative use of Technology
Strange Things at the Ballpark
How do you elevate a night at the iconic Wrigely Field into a mind-blowing event that leaves fans s…
Creative use of Technology
Twitch Are You Afraid of the Dark Game + Streaming Episode
With the return of the newly reimagined Are You Afraid Of The Dark, Nickelodeon was given the uniqu…