12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Finalists

finalist
#Romanovs100 AR Photo Album
The Romanovs can arguably be called the world's first photo-bloggers. In the early 20th century they documented every meaningful event in their lives. #Romanovs100 is an image-first digital storytelling project built on the analysis of thousands of photos shot by Russia’s last Royal family, executed by the Bolsheviks 100 years ago. To make history…
finalist
Amazon Prime Video Experience at SDCC
For the 50th anniversary of San Diego Comic Con, Amazon Prime Video wanted to show audiences of the world’s biggest pop culture and entertainment event the breadth and depth of their content offering. Most people think of Amazon as an online retailer,  so Comic Con was the perfect audience to tout the company’s prowess in creativity and storytelli…
finalist
Big in Japan
The music scene in Japan is known for a unique phenomenon: Rock bands from North America and Europe become big in Asia before they’re popular in their own countries. That phenomenon came to be known as ‘Big in Japan’ and the actual hit music – originally recorded by Queen, Cheap Trick, Deep Purple and The Runaways – would become our campaign sound…
finalist
Napapijri #FutureTees
Napapijri.  An Italian fashion brand. A Finnish name. The Norwegian flag as the logo. A name not many can pronounce. Napapijri came to us wanting to create noise in the UK market, a place where their presence was relatively unknown. We designed an ambitious, socially-lead, 360 campaign strategy targeting the London hype scene. Our goal wa…
finalist
Sounds of Home
  CONTEXT For foreign students, studying abroad means leaving everything behind and living in a different part of the world, alone, for the first time. The distance and separation can feel overwhelming. 92% of foreign students suffer homesickness, affecting their well-being and their studies. HSBC believe that ‘Together we Thrive’ – an…
finalist
Stories in Street View: Dancing through Paris
Street View is Google's premiere technology for 360 degree, interactive photography - an experience that gives everyone unparalleled access to the world.  In alignment with their brand values, the teams at Google have prioritized documenting the people and places critical to our physical and cultural history - from blind veterans making history ka…
finalist
The Snack Saga
Problem - Fanta needed to present to their audience the new face of the campaign – The Mouth – a 3D animation developed by The Coca-Cola Company. Objective - Generate brand awareness using a branded content strategy targeting young adults. Briefing - Create engaging content to promote The Mouth. The most important requests were to make the c…
finalist
Turkcell - Spread The Smile
Turkcell is the leading mobile operator in Turkey with more than 35M customers serving them through different communications platforms designated for specific profiles, 1400 stores, mobile apps and digital channels. Turkcell a company with the slogan ‘Connect to Life with Turkcell’ which means connecting people to people, things to people, life…

Nominees

#STAYWARM WITH HEATTECH: THERMIE ACTIVATION
UNIQLO is a leading fashion retailer, with over 1200 stores globally and 20 Australian locations. A distinctly Japanese brand, UNIQLO delivers easy-going apparel that serves a larger purpose: improving your life with thoughtful, functional details. Innovation is at the heart of UNIQLO - as president and CEO Tadashi Yanai states “We’re not a fashion company.…
ANIMATION DOMINATION SNAPCHAT MURAL
To celebrate the long-awaited return of Sunday Night Animation Domination, FOX wanted to do something as BIG, BOLD, & FUN as the night itself. Introducing the FOX FAN FAIR at San Diego Comic Con, a 24,000 sq. ft. pop-up amusement park extravaganza.
DBS Lifestyle App
People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle, their evolving needs and eliminating wasted customer time.  DBS seeks to provide a personalized experience for each individual customer by addressing all relevant…
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging and entertaining way on a day where giving back matters: Giving Tuesday.
Hard Rock Café, Legends Only — The 24-Karat Gold Leaf Steakburger
Hard Rock Café came to us to launch their new menu on social. They knew their brand needed a boost in social relevance and tasked our creative to reinforce their rock ‘n’ roll brand values. 
India's Political Party Symbols
In 2019, more than 600 million voters cast their ballots in the world's largest election. Due to high illiteracy rates, India’s election commission historically has assigned visual symbols to political parties to help voters identify their candidate of choice. These symbols include everyday items like a flower, an elephant.. and even a USB stick. To mark…
Let Them Tweet Cake
On social media, Verizon gets more complaints about bills than love for the brand. So, when we found out the Internet was turning 50 this year, we saw an opportunity to connect to our most skeptical audience on two topics we can all agree on…the Internet and cake.
Light as a Feather XR Experience
To promote the season 2 return of the hit Hulu show Light As A Feather, Awesomeness endeavored to create a tech-forward, interactive storytelling event activation that would give fans a uniquely immersive augmented and mixed reality experience that placed them at the center of the series alongside their favorite characters.
PED Refresh
In today’s digital age, we know our customers want banking to be simple, seamless and invisible, so that you can spend time on the people and things you care about. Recognising this, we’ve spent the last few years reimagining banking. And now, we believe the time has come to truly embody a new kind of banking.   Making banking SIMPLE Instan…
Panera AR Interactive Media
We approached Panera with a white space opportunity in a medium that, admittedly, has stagnated. Digital display, the banner ads we all love to ignore, has become overlooked, resulting in low engagement rates across the board. To make matters worse, advertisers treat display and social like separate entities, totally ignoring that connecting the ecosyste…
Strange Things at the Ballpark
How do you elevate a night at the iconic Wrigely Field into a mind-blowing event that leaves fans speechless? This past summer the Chicago Cubs, in partnership with Snapchat and Netflix, hosted a Stranger Things themed night and turned the ballpark upside down! Snapchat leveraged AR to highlight this cultural moment, bridging the gap between reality and fic…
Twitch Are You Afraid of the Dark Game + Streaming Episode
With the return of the newly reimagined Are You Afraid Of The Dark, Nickelodeon was given the unique opportunity to set our target demo beyond k6-11. Looking to drive as much awareness amongst k9-14 as well as nostalgic fans, we knew we would need to get innovative with our strategy. Our biggest challenge was clear, build trust with this older demo that Nic…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.