12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.
#Romanovs100 AR Photo Album
The Romanovs can arguably be called the world's first photo-bloggers. In the early 20th century they documented every meaningful event in their lives. #Romanovs100 is an image-first digital storytelling …
#STAYWARM WITH HEATTECH: THERMIE ACTIVATION
UNIQLO is a leading fashion retailer, with over 1200 stores globally and 20 Australian locations. A distinctly Japanese brand, UNIQLO delivers easy-going apparel that serves a larger purpose: improving y…
ANIMATION DOMINATION SNAPCHAT MURAL
To celebrate the long-awaited return of Sunday Night Animation Domination, FOX wanted to do something as BIG, BOLD, & FUN as the night itself. Introducing the FOX FAN FAIR at San Diego Comic Con, a 24,00…
Amazon Prime Video Experience at SDCC
For the 50th anniversary of San Diego Comic Con, Amazon Prime Video wanted to show audiences of the world’s biggest pop culture and entertainment event the breadth and depth of their content offering. Mo…
Big in Japan
The music scene in Japan is known for a unique phenomenon: Rock bands from North America and Europe become big in Asia before they’re popular in their own countries. That phenomenon came to be known as ‘…
DBS Lifestyle App
People’s lives do not revolve around banking. DBS’ strategy is built on the cornerstone of a customer-centric digital platform which goes beyond banking by focusing on the customer’s lifestyle, their evo…
Giving Tuesday Filter
To develop a creative way to tell the story of the brand’s mission and foundation in an engaging and entertaining way on a day where giving back matters: Giving Tuesday.
Hard Rock Café, Legends Only — The 24-Karat Gold Leaf Steakburger
Hard Rock Café came to us to launch their new menu on social. They knew their brand needed a boost in social relevance and tasked our creative to reinforce their rock ‘n’ roll brand values. 
India's Political Party Symbols
In 2019, more than 600 million voters cast their ballots in the world's largest election. Due to high illiteracy rates, India’s election commission historically has assigned visual symbols to political p…
Let Them Tweet Cake
On social media, Verizon gets more complaints about bills than love for the brand. So, when we found out the Internet was turning 50 this year, we saw an opportunity to connect to our most skeptical audi…
Light as a Feather XR Experience
To promote the season 2 return of the hit Hulu show Light As A Feather, Awesomeness endeavored to create a tech-forward, interactive storytelling event activation that would give fans a uniquely immersiv…
Napapijri #FutureTees
Napapijri.  An Italian fashion brand. A Finnish name. The Norwegian flag as the logo. A name not many can pronounce. Napapijri came to us wanting to create noise in the UK market, a place where …
PED Refresh
In today’s digital age, we know our customers want banking to be simple, seamless and invisible, so that you can spend time on the people and things you care about. Recognising this, we’ve spent the last…
Panera AR Interactive Media
We approached Panera with a white space opportunity in a medium that, admittedly, has stagnated. Digital display, the banner ads we all love to ignore, has become overlooked, resulting in low engagement …
Sounds of Home
  CONTEXT For foreign students, studying abroad means leaving everything behind and living in a different part of the world, alone, for the first time. The distance and separation can feel overwhel…
Stories in Street View: Dancing through Paris
Street View is Google's premiere technology for 360 degree, interactive photography - an experience that gives everyone unparalleled access to the world.  In alignment with their brand values, the teams …
Strange Things at the Ballpark
How do you elevate a night at the iconic Wrigely Field into a mind-blowing event that leaves fans speechless? This past summer the Chicago Cubs, in partnership with Snapchat and Netflix, hosted a Strange…
The Snack Saga
Problem - Fanta needed to present to their audience the new face of the campaign – The Mouth – a 3D animation developed by The Coca-Cola Company. Objective - Generate brand awareness using a branded c…
Turkcell - Spread The Smile
Turkcell is the leading mobile operator in Turkey with more than 35M customers serving them through different communications platforms designated for specific profiles, 1400 stores, mobile apps and digit…
Twitch Are You Afraid of the Dark Game + Streaming Episode

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the final deadline FOR voting and entering in the 12th annual shorty awards WAS on thursday, FEB 20TH.