The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 11th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.


audience honor
"Make Someone Smile Challenge"
The objectives of the Make Someone Smile Challenge were to drive brand awareness of Cricket Wireles…
2018 MTV EMA AR Voting
MTV International's MTV EMA is a one of the biggest global music events of the year that celebrates…
Chant Generator
People have been doing the same old soccer chants for years. But that wasn't going to cut it for At…
Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon
Street View is Google's premiere technology to experience areas around the globe key to our cultura…
Hack the Bracket — Adobe
Every marketer has their perfect shot—and data helps them hit it. The Hack the Bracket campaign was…
Operation Prevention
Every day, 115 Americans die from an opioid overdose, and overdose deaths have quadrupled since 199…
TBS: Final Space: Facebook Live - Cards with Gary
TBS's Final Space is a serialized intergalactic space saga about an astronaut named Gary, his frien…
The Macallan Distillery Experience
In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center,…
adidas Originals Deerupt
Unboxing is a huge part of Sneakerhead culture, and has recently become the most coveted moment in …