Most Creative use of Technology in Social Media - Shorty Awards

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 11th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative use of Technology

TBS: Final Space: Facebook Live - Cards with Gary

TBS's Final Space is a serialized intergalactic space saga about an astronaut named Gary, his friends, and his adorable, planet-destroying friend, Mooncake. Gary is overly excited to make new connections, true friends, and play cards with someone… ANYONE. Entertainment fans, especially Millennials and Gen Z, are just as eager to get closer to the …

Finalists

Creative use of Technology

"Make Someone Smile Challenge"

The objectives of the Make Someone Smile Challenge were to drive brand awareness of Cricket Wireless and promote our 2018 holiday campaign, "Four for the Holidays" -- four lines for $100 a month. We also wanted to outperform all other prepaid carriers for share of voice and engagement across Facebook during the holiday period.

Creative use of Technology

2018 MTV EMA AR Voting

MTV International's MTV EMA is a one of the biggest global music events of the year that celebrates the hottest artists from around the world. The MTV EMA brings music fans a unique, multi-platform experience across MTV's global network in nearly 180 countries and 450 million homes around the world. The 2018 MTV EMA took place in Bilbao, Spain.Aft…

Creative use of Technology

Chant Generator

People have been doing the same old soccer chants for years. But that wasn't going to cut it for Atlanta United, Atlanta's new soccer team that set the record for MLS attendance in just its first year. And it definitely wasn't going to cut it for Atlanta United Limited Edition Gin from Old Fourth Distillery, the first company to distill liquor in …

Creative use of Technology

Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon

Street View is Google's premiere technology to experience areas around the globe key to our cultural heritage in 360 degrees. In recent years, Google focused on user generated Street View (uSV), which empowers anyone to create their own 360 images. Through Street View, thousands of locations around the world can be shared and explored virtually.Go…

Creative use of Technology

adidas Originals Deerupt

Unboxing is a huge part of Sneakerhead culture, and has recently become the most coveted moment in the launch of a new silhouette. Up to this point, unboxing has been an exclusive action saved for influencers, who then share their experiences online via video and photo content. Along with this unboxing phenomenon comes the issue of product leaks—b…

Nominees

Creative use of Technology

Hack the Bracket — Adobe

Every marketer has their perfect shot—and data helps them hit it. The Hack the Bracket campaign was designed to illustrate this point to marketers through a rich variety of online and offline initiatives. The campaign aligned with the NCAA basketball tournament in both content and timeline to leverage the spotlight that shines on college basketball during M…

Creative use of Technology

Operation Prevention

Every day, 115 Americans die from an opioid overdose, and overdose deaths have quadrupled since 1999 (CDC). To address this epidemic, the U.S. Drug Enforcement Administration and Discovery Education partnered to launch "Operation Prevention," an initiative purposed to educate K-12 students about the impacts of prescription opioid and heroin misuse. The prog…

Creative use of Technology

The Macallan Distillery Experience

In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center, after many millions and years in the making. Solidifying its position as the luxury single malt, the brand needed to spread mass awareness about its opening to drive interest and traffic to this whiskey mecca as a true destination, as well as make the distill…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced in may. follow us to be notified!