THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 11th Annual Shorty Awards Most Creative use of Technology

This award honors the most innovative integration of technology in a marketing campaign. Examples of technology integrations may include use of public APIs, facial recognition, data manipulation and augmented reality.

See previous winners and honorees here.

Winner

Creative use of Technology
winner
TBS: Final Space: Facebook Live - Cards with Gary
TBS's Final Space is a serialized intergalactic space saga about an astronaut named Gary, his frien…

Finalists

Creative use of Technology
finalist
audience honor
"Make Someone Smile Challenge"
The objectives of the Make Someone Smile Challenge were to drive brand awareness of Cricket Wireles…
Creative use of Technology
finalist
2018 MTV EMA AR Voting
MTV International's MTV EMA is a one of the biggest global music events of the year that celebrates…
Creative use of Technology
finalist
Chant Generator
People have been doing the same old soccer chants for years. But that wasn't going to cut it for At…
Creative use of Technology
finalist
Google Street View Documents 5 Blind Veterans Kayaking the Grand Canyon
Street View is Google's premiere technology to experience areas around the globe key to our cultura…
Creative use of Technology
finalist
adidas Originals Deerupt
Unboxing is a huge part of Sneakerhead culture, and has recently become the most coveted moment in …

Nominees

Creative use of Technology
Hack the Bracket — Adobe
Every marketer has their perfect shot—and data helps them hit it. The Hack the Bracket campaign was…
Creative use of Technology
Operation Prevention
Every day, 115 Americans die from an opioid overdose, and overdose deaths have quadrupled since 199…
Creative use of Technology
The Macallan Distillery Experience
In June 2018, The Macallan unveiled its iconic and unprecedented new distillery and visitor center,…