ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

PED Refresh

Entered in Creative use of Technology

About this entry

In today’s digital age, we know our customers want banking to be simple, seamless and invisible, so that you can spend time on the people and things you care about. Recognising this, we’ve spent the last few years reimagining banking. And now, we believe the time has come to truly embody a new kind of banking.

 

  1. Making banking SIMPLE

 

  1. Making banking CONVENIENT

The Daily$ accumulated in customer’s card account can be redeemed at multiple touchpoints, with new channels being introduced to provide enhanced flexibility and choice:

 

  1. Making banking SEAMLESS

All-in-one Card: The POSB Everyday Card can be used as an ATM Card for cash withdrawals, a Credit Card for daily essentials spend and transport rides.

Why does this entry deserve to win?

From January to July 2019, we extended the Dining tactical campaign (up to 15% cash rebates on Dining), on the back of double digits category spend growth results attributed to this campaign. (Refer to video link)

With the success of the Dining campaign, and in line with the spirit of bringing value and saving to every part of our customers’ daily life, we expanded the scope of the tactical cash rebates programme to encompass transport and electricity spending; up to 15% cash rebates on Dining, Transport and Utilities.

*NEW* A brand new cardface was launched for the POSB Everyday Card on 01 August 2019, together with the new accelerated cash rebates campaign.

*NEW* In addition, unlike traditional credit cards spend campaigns whereby all customers are issued with a standardised spend criteria, we are able to utilise data analytics to create the first hyper-personalised campaign at a card product level. We recognise that with such a large customer base (of over half a million), a homogenous approach could not address the needs of different customer segments. Instead, customers are issued personalised spend goals and rebate cap based on their past spend behaviour to achieve realistic and achievable spend lift.

*NEW* To ensure a seamless customer journey, customers can register for the campaign, track their eligible spend against their personalised spend goals, and track the accelerated rebates they earned via the DBS Lifestyle App. For customers who are not inclined to download mobile apps, registration can also be done via the POSB website which has a direct API linkage to the app registration counter.

(Refer to included images) 

 

Results

Media

Video for PED Refresh

Produced by

DBS Bank

Links