12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Snapchat

This award honors the best use of Snapchat for a campaign, snap or project. Describe how Snapchat's capabilities were best utilized to enhance your message and how the work met or exceeded your goals and objectives. Objectives may include offering disappearing discount codes, inviting consumers to screenshot their favorite part of a story, sharing brand identity, and more.

See previous winners and honorees here.


Ad Council & Snapchat: Championing Kindness through ‘Because of You’
The term “bullying” has become a catch-all term that doesn’t connect with teens’ everyday experiences, and the lines between “bully,” “victim” and “bystander” are blurred.  What teens are facing now is a general culture of meanness: rumors, drama, isolation from friend groups, harassment etc. That’s why the Ad Council partnered with Snapchat to su…
FNB 2019 Rugby World Cup Springboks Snapchat Campaign
FNB executed a successful multi-platform campaign to unite South Africa as a nation and bring together all supporters for our national rugby team the Springboks’ journey to the 2019 Rugby World Cup.  To extend the brand message to a younger engaged audience, we decided to also use Snapchat and have a strong presence on the South African youth’s…
Good Boys - Universal Pictures
Universal Pictures sought to drive unaided awareness for 'Good Boys' among the film's core demo by engaging target audiences with a combination of custom Snapchat products. The ultimate objective was to increase interest and box office sales for the film, which was released on March 11, 2019.
HBO x Snapchat: Game of Thrones
To celebrate the final season of HBO’s epic Game of Thrones series, HBO asked Snap to make the world stop for Game of Thrones, one last time. How could we ignite the internet and harness GoT’s passionate fan base to drive exponential global reach? HBO asked to leverage Snap’s expertise in AR to deliver innovative ideas, breakthrough AR experiences…
Skol Scribbles
Competition on social media platforms has never been greater. On Snapchat and Instagram Stories, the Vikings only have a matter of nanoseconds to captivate someone and encourage them to interact back and forth. For the third year in a row, the Minnesota Vikings looked to stand out in an increasingly saturated social media environment with Skol Scr…
Tropicana's Vitamin C Meter
In the orange juice category, there is heavy brand switching among consumers. It’s difficult for brands to differentiate themselves, even category leaders like Tropicana, as consumers see them as very similar. So, we wanted to turn consumers’ orange juice choice from passive to active. That meant prioritizing our key messages and benefits in a …


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.