13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards

Russian Doll - Trippy Loops

Finalist in Graphics, Art Direction

About this entry

Russian Doll was Netflix’s new existential comedy about a woman who falls (literally) into a Groundhog Day cycle where no matter how many times she dies, she ends up back in the same place on the same day. And it needed an Instagram account filled with content that embraced the repetition in the series without boring our audience. All in a trippy style that would keep fans mesmerized.

Why does this entry deserve to win?

“Nothing is ever going to change” was the inspiration behind our mind-bending, Instagram-launching video series. Each video hit the theme of repetition in two ways. (1) In platform, their thumbnails created a grid of nothing but repeating Nadias. (2) And in feed, each post looped an intense, infinite kaleidoscopic experience that had fans stopping their thumbs and losing their minds.


Our surreal and artful content helped gain over 30K new fans within the first couple days of the Instagram account's launch and generate a huge wave of buzz about what this new series was really all about.


Video for Russian Doll - Trippy Loops

Produced by, Netflix


Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.