ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best Graphics

This award honors a social media campaign or overall social presence for exceptional use of graphics. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.

See previous winners and honorees here.

Finalists

finalist
Chevy, Player One
We needed to get people on Snapchat to care about the Chevy SUV lineup, specifically highlighting the features that separate Chevy’s SUVs from the competition. But Snapchat is a pop-culture heavy platform with a youthful audience that skips content quickly. Our goal, and the truth about the social media platform, seemed at odds with each other. So…
finalist
Gameday Instagram Feed
With a variety of content coming from a multitude of sources, keeping a team's Instagram feed on brand can be a challenge on game day. Broadcast highlights, on-field video and photography need to come together to create a cohesive look for the feed. Going into the 2019 season, the Vikings social, design and photography team crafted a unique pla…
finalist
audience
Jumanji: The Next Level, Street Fight Video
After the huge success of the first film, we wanted to make sure fans knew the best was yet to come by creating a piece that was as funny as it was downright entertaining. It was important to highlight the fact that the characters had swapped yet again and to remind fans that, in the wild world of Jumanji, YLMTO - you live more than once.
finalist
Russian Doll - Trippy Loops
Russian Doll was Netflix’s new existential comedy about a woman who falls (literally) into a Groundhog Day cycle where no matter how many times she dies, she ends up back in the same place on the same day. And it needed an Instagram account filled with content that embraced the repetition in the series without boring our audience. All in a trippy …
finalist
Sherman’s Showcase Season 1
Sherman’s Showcase entered the scene this year as IFC’s latest “slightly-off” original comedy program. As a show rooted in the history and culture of music variety programming that moves through multiple decades, our creative campaign objective hinged on creating colorful graphics that married throwback nostalgia with fresh, unique and expressly m…
finalist
Social Creative Lab
The NFL's Social Lab has one goal: provide the League’s social channels with strategic, engaging, high-quality graphics and video content, packaged in a way that is optimized for social platforms and tailored for the fan.  The NFL Social Creative Lab services Instagram, Snapchat, Facebook and Twitter for @NFL, @NFLNetwork, @NFLThrowback, and @T…

Nominees

NBA X EL CLASICO (FC BARCELONA VS. REAL MADRID)
As the International Olympic Committee’s global media platform, one of the objectives of the Olympic Channel is to engage fans and audiences around the world with the power of sport. By harnessing the social “buzz” around an upcoming FC Barcelona vs. Real Madrid match, one of the biggest sports events in the world, we saw an opportunity to create connection…
Sea Shepherd The Plastic Ocean PSA
At a time when mainstream brands are beginning to pay attention to the banning of single use plastic, content agency Alkemy X has been a force in driving conversation around the issue.   Last spring, Alkemy X helped to produce a powerful PSA for Sea Shepherd, an environmental non-profit organization dedicated to protecting marine wildlife.…
Vida Loteria
In Season Two of the STARZ Original series “Vida” for those who grew up playing Lotería, the card game often described as Mexican bingo, episode 203 brought back memories of childhood and family as Lyn introduced Millennial Lotería to patrons with the bar’s first Lotería night. To bring the game to life for fans of the show STARZ created their own Vida insp…
Viva La Pistola!
A new cannabis brand requested we create a brand with Mexican influence to cater to a new demographic through branding, traditional media and an online social presence. Pistola was born out of a desire to be the first-to-market in Nevada with an authentic Mexican-inspired brand that paid homage to stories and figures from Mexican heritage. The result was…