5th Annual Shorty Social Good Awards Categories


The regular deadline is on Wednesday, August 26th, 2020.

From the 12th Annual Shorty Awards Best Graphics

This award honors a social media campaign or overall social presence for exceptional use of graphics. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, shareability and effectiveness will be considered.

See previous winners and honorees here.

Finalists

finalist
Chevy, Player One
We needed to get people on Snapchat to care about the Chevy SUV lineup, specifically highlighting the features that separate Chevy’s SUVs from the competition. But Snapchat is a pop-culture heavy platform with a youthful audience that skips content quickly. Our goal, and the truth about the social media platform, seemed at odds with each other. So…
finalist
Gameday Instagram Feed
With a variety of content coming from a multitude of sources, keeping a team's Instagram feed on brand can be a challenge on game day. Broadcast highlights, on-field video and photography need to come together to create a cohesive look for the feed. Going into the 2019 season, the Vikings social, design and photography team crafted a unique pla…
finalist
audience
Jumanji: The Next Level, Street Fight Video
After the huge success of the first film, we wanted to make sure fans knew the best was yet to come by creating a piece that was as funny as it was downright entertaining. It was important to highlight the fact that the characters had swapped yet again and to remind fans that, in the wild world of Jumanji, YLMTO - you live more than once.
finalist
Russian Doll - Trippy Loops
Russian Doll was Netflix’s new existential comedy about a woman who falls (literally) into a Groundhog Day cycle where no matter how many times she dies, she ends up back in the same place on the same day. And it needed an Instagram account filled with content that embraced the repetition in the series without boring our audience. All in a trippy …
finalist
Sherman’s Showcase Season 1
Sherman’s Showcase entered the scene this year as IFC’s latest “slightly-off” original comedy program. As a show rooted in the history and culture of music variety programming that moves through multiple decades, our creative campaign objective hinged on creating colorful graphics that married throwback nostalgia with fresh, unique and expressly m…
finalist
Social Creative Lab
The NFL's Social Lab has one goal: provide the League’s social channels with strategic, engaging, high-quality graphics and video content, packaged in a way that is optimized for social platforms and tailored for the fan.  The NFL Social Creative Lab services Instagram, Snapchat, Facebook and Twitter for @NFL, @NFLNetwork, @NFLThrowback, and @T…

Nominees

NBA X EL CLASICO (FC BARCELONA VS. REAL MADRID)
As the International Olympic Committee’s global media platform, one of the objectives of the Olympic Channel is to engage fans and audiences around the world with the power of sport. By harnessing the social “buzz” around an upcoming FC Barcelona vs. Real Madrid match, one of the biggest sports events in the world, we saw an opportunity to create connection…
Sea Shepherd The Plastic Ocean PSA
At a time when mainstream brands are beginning to pay attention to the banning of single use plastic, content agency Alkemy X has been a force in driving conversation around the issue.   Last spring, Alkemy X helped to produce a powerful PSA for Sea Shepherd, an environmental non-profit organization dedicated to protecting marine wildlife.…
Vida Loteria
In Season Two of the STARZ Original series “Vida” for those who grew up playing Lotería, the card game often described as Mexican bingo, episode 203 brought back memories of childhood and family as Lyn introduced Millennial Lotería to patrons with the bar’s first Lotería night. To bring the game to life for fans of the show STARZ created their own Vida insp…
Viva La Pistola!
A new cannabis brand requested we create a brand with Mexican influence to cater to a new demographic through branding, traditional media and an online social presence. Pistola was born out of a desire to be the first-to-market in Nevada with an authentic Mexican-inspired brand that paid homage to stories and figures from Mexican heritage. The result was…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

entries are open for the shorty social good awards. the early deadline is on june 24th!