ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards

Gameday Instagram Feed

Finalist in Graphics

About this entry

With a variety of content coming from a multitude of sources, keeping a team's Instagram feed on brand can be a challenge on game day. Broadcast highlights, on-field video and photography need to come together to create a cohesive look for the feed.

Going into the 2019 season, the Vikings social, design and photography team crafted a unique plan to make everything look unified while provide the best possible experience for the team's Instagram followers.

Each game day, the Vikings Instagram feed took on a branded look with each frame/square blending together. That's extremely difficult to do during a live event while also keeping posts timely.

Why does this entry deserve to win?

On game day, the Vikings typically have thee photographers on the field for away games and five photographers contributing content during home games. They have access to NFL broadcast highlights from FOX, CBS, ESPN or NFL Network. They also have 2-3 social videographers shooting with DSLRs. That's a lot of different looks from the differing sources.

The Vikings creative team designed a photoshop template with a host of options for pregame, in-game and postgame posts. Six frames were designed for pregame posts with content ranging from animated quote graphics to game trailers to matchup graphics.

During the game, all of this had to be done on the fly. Working with the social team, the team's senior designer would alter frames for video content or create designs from the team's photographers. Sometimes photo, video and design would all be blended into one frame.

In the end, posts remained timely for fans while delivering the best possible content experience. It also made sure that the maximum amount of team content (photo, video, highlights) were showcased on Instagram, giving fans an inside perspective on game day.

Results

Throughout the course of the season...

In addition to the strong engagement numbers, the posts were well received by the design and social sports communities. It was an ambitious endeavor, but was well worth the additional time and attention paid to design detail.

Media

Produced by

Minnesota Vikings

Links