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Special Project

Special Project
From the 12th Annual Shorty Awards

Social Creative Lab

Finalist in Graphics


The NFL's Social Lab has one goal: provide the League’s social channels with strategic, engaging, high-quality graphics and video content, packaged in a way that is optimized for social platforms and tailored for the fan. 

The NFL Social Creative Lab services Instagram, Snapchat, Facebook and Twitter for @NFL, @NFLNetwork, @NFLThrowback, and @TheCheckdown, as well as providing original, custom content for the personal accounts of NFL players in our "Player Social Initiative."

Our team of designers, illustrators, and writers are tasked with ideating and producing top-notch, thumb-stopping content for an audience of more than 60 million followers across all social platforms. 

Our creative was driven by our desire to be youthful, eye-catching, and fun. Our goal was simple: Make amazing, beautiful content.

Strategy and Execution

Using the NFL’s official style guide as our base, we translated its branding to fit social platforms - while refining the aesthetic for a younger audience. We used signature NFL fonts to represent the brand, but applied their use in refreshed and unconventional ways.

By tailoring content to resonate with both the devoted and casual sports fan, a consistent stream of high quality graphics keeps our audiences engaged throughout the year and continues to grow the League's social exposure.

We held weekly strategic brainstorms to foster innovation through group ideation scenarios and collaborative games. These meetings also provided valuable team bonding opportunities and maximized productivity and inventiveness.

We believe good content is emotional. Whether it was laughter or sadness, our goal was to deliver stories that mattered to sports fans across social media, narratively and visually.



Throughout the year we created thousands of graphics and illustrations that created incredible social moments where players, teams, and fans were all posting and interacting with the content. 

By creating custom illustrations and graphics we were able to hone in on the little things that showcased personality and a love for the game of football. 



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