ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards Best Art Direction

This award honors a social media campaign or overall social presence for exceptional art direction. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, sharability and effectiveness will be considered.

See previous winners and honorees here.

Finalists

finalist
AT&T Hello Lab Presents "Starter Pack"
Millennials do not want your ads. They block them. Skip them. And should they accidentally see one, 84% say they don't likeor trust them. Which is why when AT&T tasked us with driving relevancy with Millennial consumers, we knew traditional ads weren't going to cut it. We needed to create something that added enough value to a young consumer's da…
finalist
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for designing original art of any kind. We needed to engage and inspire the Photoshop community to dream bigger and do more with Photoshop.
finalist
audience
Dream In Black
AT&T wanted to create a long-term communications platform geared towards the African American community, positioning the brand as the go-to premium service for wireless, internet, and entertainment that speaks to the culture.
finalist
Sacred Lies Social Media Campaign
VIEW CASE STUDYTo position Sacred Lies as the newest must-see series on Facebook Watch, our campaign built upon the show's suspenseful tone. By taking audiences on a deep dive into the secrets of the Kevinian cult and its sole survivor, we made sure audiences everywhere were asking: what happened to Minnow Bly.
finalist
Showtime Networks: Kidding - Season 1
The TV reunion of Michel Gondry and Jim Carrey presented an exciting creative opportunity to audiences. Dave Holstein, the creative visionary behind the series, created a triumph of emotion and imagination in Kidding, SHOWTIME NETWORK's unexpected and inspiring new half-hour original series. Our core objective was clear: get social audiences inves…

Nominees

AT&T Hello Lab Presents “Guilty Party”
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the tipping point wherein audiences require a second screen and sanctioned hashtag while watching their favorite shows. For young consumers, fandom doesn't stop at celebrating. In fact, a recent study found that 84% of Millennials believe that fans have ownership …
Cetaphil Baby Generations Campaign
•Portfolio Awareness: Drive home that Cetaphil is much more than its iconic Gentle Skin Cleanser by shifting from core communications to product innovation.•Win Target Early: Increase brand awareness among new moms who have yet to decide on their preferred baby skincare brand. Distinction from Parent Brand: Leverage halo of Cetaphil master brand's equity in…
Creating a Leading Wellness Brand on Social with Herbalife
Differin Instagram Social Content
Our communications objective was to drive quality (educated & compliant) trial of Differin Gel.
NFL Social Lab
The NFL's Social Lab was established to revitalize the league's social channels with strategic, high-quality graphics and video content. This includes Instagram, Snapchat, Facebook and Twitter for @NFL, @NFLNetwork, @NFLThrowback, and @TheCheckdown, as well as providing original, custom content for the personal accounts of NFL players through our "Player So…
Starbucks Happy Hour
Starbucks is a morning essential, but not necessarily an afternoon destination. In order to drive more afternoon visits, Starbucks created a new Happy Hour program offering personalized deals on Starbucks beverages from 3-5pm. Our challenge was to create a paid social campaign that would drive both awareness of and participation in the Happy Hour program. …