4th Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is on June 26th, 2019 at 11:59pm ET.

From the 11th Annual Shorty Awards Best Art Direction

This award honors a social media campaign or overall social presence for exceptional art direction. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, sharability and effectiveness will be considered.

See previous winners and honorees here.

Finalists

finalist
AT&T Hello Lab Presents "Starter Pack"
Millennials do not want your ads. They block them. Skip them. And should they accidentally see one, 84% say they don't likeor trust them. Which is why when AT&T tasked us with driving relevancy with Millennial consumers, we knew traditional ads weren't going to cut it. We needed to create something that added enough value to a young consumer's ...
finalist
Adobe D&D: The Terror Of Undermountain
Photoshop is so much more than photo manipulation. It's the most powerful tool in the world for designing original art of any kind. We needed to engage and inspire the Photoshop community to dream bigger and do more with Photoshop.
finalist
audience
Dream In Black
AT&T wanted to create a long-term communications platform geared towards the African American community, positioning the brand as the go-to premium service for wireless, internet, and entertainment that speaks to the culture.
finalist
Sacred Lies Social Media Campaign
VIEW CASE STUDYTo position Sacred Lies as the newest must-see series on Facebook Watch, our campaign built upon the show's suspenseful tone. By taking audiences on a deep dive into the secrets of the Kevinian cult and its sole survivor, we made sure audiences everywhere were asking: what happened to Minnow Bly.
finalist
Showtime Networks: Kidding - Season 1
The TV reunion of Michel Gondry and Jim Carrey presented an exciting creative opportunity to audiences. Dave Holstein, the creative visionary behind the series, created a triumph of emotion and imagination in Kidding, SHOWTIME NETWORK's unexpected and inspiring new half-hour original series. Our core objective was clear: get social audiences inv...

Nominees

AT&T Hello Lab Presents “Guilty Party”
Long gone are the days of passive consumption and primetime tune-in—we've officially surpassed the tipping point wherein audiences require a second screen and sanctioned hashtag while watching their favorite shows. For young consumers, fandom doesn't stop at celebrating. In fact, a recent study found that 84% of Millennials believe that fans have ownershi...
Cetaphil Baby Generations Campaign
•Portfolio Awareness: Drive home that Cetaphil is much more than its iconic Gentle Skin Cleanser by shifting from core communications to product innovation.•Win Target Early: Increase brand awareness among new moms who have yet to decide on their preferred baby skincare brand. Distinction from Parent Brand: Leverage halo of Cetaphil master brand's equity ...
Creating a Leading Wellness Brand on Social with Herbalife
Differin Instagram Social Content
Our communications objective was to drive quality (educated & compliant) trial of Differin Gel.
NFL Social Lab
The NFL's Social Lab was established to revitalize the league's social channels with strategic, high-quality graphics and video content. This includes Instagram, Snapchat, Facebook and Twitter for @NFL, @NFLNetwork, @NFLThrowback, and @TheCheckdown, as well as providing original, custom content for the personal accounts of NFL players through our "Player ...
Starbucks Happy Hour
Starbucks is a morning essential, but not necessarily an afternoon destination. In order to drive more afternoon visits, Starbucks created a new Happy Hour program offering personalized deals on Starbucks beverages from 3-5pm. Our challenge was to create a paid social campaign that would drive both awareness of and participation in the Happy Hour program...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards early deadline is on june 26, 2019.