THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 12th Annual Shorty Awards

Tales From The Trip: Shane Mauss

Entered in Art Direction

Objectives

Tales From the Trip is the Comedy Central Originals series that details comedians, musicians, and influencers' most mind-blowing experiences, depicting them with the trippiest animations imaginable, speaking to the niche audience for this content.

Strategy and Execution

Stories and topics for Tales from the Trip are determined by which substances are the most talked about in the world of the internet -- this particular episode resulted from awareness of DMT as a big search term. The series educates and promotes awareness and understanding of psychedelics through introspection and humor. After the storytelling, each episode is produced in a week by a team of animators, with a distinct and unique animation style.

Results

This episode is the most viewed episode of the series with 1.4 million views across platforms, 1.1 million of which came from from YouTube.

Media

Video for Tales From The Trip: Shane Mauss

Entrant Company / Organization Name

Comedy Central Digital

Links