THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 12th Annual Shorty Awards

Women Will Instagram

Finalist in GIFs, Data Visualization, Art Direction

Entered in Instagram Presence

Objectives

Women Will is a Grow with Google program that believes when women have equal access to information and opportunity, anything is possible!

On International Women's Day, we launched on Instagram to inspire and connect with our growing global audience and people passionate about closing the gender gap.

 

Strategy and Execution

Our content strategy is based on 3 pillars:

Inspiration: Sparking inspiration though introducing women breaking barriers across the world

Notable pioneers

Education: Uncovering #sadfacts or insights about the gender gap in sports, art, entertainment, work, parenting, etc. 

Activation: Sharing our programs, like Internet Saathi and the Data Explorer  to invite our community to participate and share. 

 

 

 

Results

Media

Entrant Company / Organization Name

Brand Studio APAC, Google

Link