Women Will is a Grow with Google program that believes when women have equal access to information and opportunity, anything is possible!
On International Women's Day, we launched on Instagram to inspire and connect with our growing global audience and people passionate about closing the gender gap.
Our content strategy is based on 3 pillars:
Inspiration: Sparking inspiration though introducing women breaking barriers across the world
Education: Uncovering #sadfacts or insights about the gender gap in sports, art, entertainment, work, parenting, etc.
Activation: Sharing our programs, like Internet Saathi and the Data Explorer to invite our community to participate and share.
- Created inclusive Giphy stickers to encourage everyone to share their Women Will spirit. Our colorful and fun take on stickers encourage people to get excited about empowerment.
- Share our the excitment locally at our leadership and entrepreneurship workshops.
- 100% organic growth without any media
- Roughly half of our audience is men - because when women prospers, everyone prospers
- 2 million Giphy impressions