ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 12th Annual Shorty Awards Best use of GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the Best use of Animated GIFs by a media outlet, brand, agency, organization or institution.

See previous winners and honorees here.

Finalists

finalist
gold
audience
Southwest Airlines GIFs Put a Fresh Face on Social Care
The People of Southwest Airlines are famously known for being the Company’s greatest asset, so it’s no surprise we look for any and every opportunity to highlight them. Over the years, Southwest has highlighted Employees in advertising campaigns and storytelling efforts spanning paid, owned and earned media. As our social media practice evolved, i…
finalist
silver
NFL's Official GIPHY Account
The NFL’s GIPHY channel has forever provided fans with quick, animated versions of their favorite players and moments from the season. So much so, that our GIPHY content received 3.8B views during the 2018 season alone.  While we could’ve stayed satisfied with that number, we knew we wanted to step it up a notch, and we knew we COULD.  Our o…
finalist
#PerfectMoment
To respond to Lotus' desire to communicate on its products, and particularly on its innovative "Comfort Toilet Paper Without Tube", We Are Social has deployed an activation to promote them by surfing on a social, viral and engaging trend: The Satisfying GIFs.  While a few brands have lent themselves to the exercise, our objective has been to st…
finalist
WWE's GIFs run wild across social media
After a hugely successful 2018, which saw WWE’s GIPHY channel reach nearly 4 billion views, our goal for 2019 was to continue using our incredible Superstars and our extensive video library to create GIFs that allow our fans to express themselves on an emotional level across social media and help introduce the WWE brand to new audiences. WWE Su…
finalist
Women Will Instagram
Women Will is a Grow with Google program that believes when women have equal access to information and opportunity, anything is possible! On International Women's Day, we launched on Instagram to inspire and connect with our growing global audience and people passionate about closing the gender gap.  

Nominees

#PerfectDayatCocoCay GIFs
When it comes to going on vacation, there’s one thing almost everyone can agree on: wanting to share their most bragworthy moments on social media. And with the advent and swelling popularity of Instagram Stories, vacationers are sharing more of their travels online than ever before. This behavior begged the question, how can Royal Caribbean inject a …
Desus & Mero: GIFs
When Desus and Mero made the move from Vice to Showtime, their ‘Bodega Hive’ of fans wanted the reassurance that their trademark humor would move with them. We knew we had to show them that Desus & Mero may have changed networks, but they’re still the same two guys from the Bronx. GIFS have the power to transcend platforms and show off those classic moments…
Etihad Airways Introduces: Etihad GIFs
In today’s digital world, GIFs have become more than just an image format for people to express themselves. More than 500 Million people use them on a daily basis, making them an user’s favorite, over-performing Instagram videos. They have a unique ability to capture the mood of the moment by being catchy and appropriate for almost every occasion. GIPHY …
The RE/MAX Sticker Collection
Modernizing the agent-to-buyer and agent-to-seller relationships is a priority for RE/MAX as a pioneer real estate brand, exploring channels for communication (and celebration) that have never been commonplace in the real estate industry. In the fast-paced digital world of social media, communication has surpassed texts and phone calls. We live in a visual …