13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 12th Annual Shorty Awards Best use of GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the Best use of Animated GIFs by a media outlet, brand, agency, organization or institution.

See previous winners and honorees here.

Finalists

finalist
gold
audience
Southwest Airlines GIFs Put a Fresh Face on Social Care
The People of Southwest Airlines are famously known for being the Company’s greatest asset, so it’s no surprise we look for any and every opportunity to highlight them. Over the years, Southwest has highlighted Employees in advertising campaigns and storytelling efforts spanning paid, owned and earned media. As our social media practice evolved, i…
finalist
silver
NFL's Official GIPHY Account
The NFL’s GIPHY channel has forever provided fans with quick, animated versions of their favorite players and moments from the season. So much so, that our GIPHY content received 3.8B views during the 2018 season alone.  While we could’ve stayed satisfied with that number, we knew we wanted to step it up a notch, and we knew we COULD.  Our o…
finalist
#PerfectMoment
To respond to Lotus' desire to communicate on its products, and particularly on its innovative "Comfort Toilet Paper Without Tube", We Are Social has deployed an activation to promote them by surfing on a social, viral and engaging trend: The Satisfying GIFs.  While a few brands have lent themselves to the exercise, our objective has been to st…
finalist
WWE's GIFs run wild across social media
After a hugely successful 2018, which saw WWE’s GIPHY channel reach nearly 4 billion views, our goal for 2019 was to continue using our incredible Superstars and our extensive video library to create GIFs that allow our fans to express themselves on an emotional level across social media and help introduce the WWE brand to new audiences. WWE Su…
finalist
Women Will Instagram
Women Will is a Grow with Google program that believes when women have equal access to information and opportunity, anything is possible! On International Women's Day, we launched on Instagram to inspire and connect with our growing global audience and people passionate about closing the gender gap.  

Nominees

#PerfectDayatCocoCay GIFs
When it comes to going on vacation, there’s one thing almost everyone can agree on: wanting to share their most bragworthy moments on social media. And with the advent and swelling popularity of Instagram Stories, vacationers are sharing more of their travels online than ever before. This behavior begged the question, how can Royal Caribbean inject a …
Desus & Mero: GIFs
When Desus and Mero made the move from Vice to Showtime, their ‘Bodega Hive’ of fans wanted the reassurance that their trademark humor would move with them. We knew we had to show them that Desus & Mero may have changed networks, but they’re still the same two guys from the Bronx. GIFS have the power to transcend platforms and show off those classic moments…
Etihad Airways Introduces: Etihad GIFs
In today’s digital world, GIFs have become more than just an image format for people to express themselves. More than 500 Million people use them on a daily basis, making them an user’s favorite, over-performing Instagram videos. They have a unique ability to capture the mood of the moment by being catchy and appropriate for almost every occasion. GIPHY …
The RE/MAX Sticker Collection
Modernizing the agent-to-buyer and agent-to-seller relationships is a priority for RE/MAX as a pioneer real estate brand, exploring channels for communication (and celebration) that have never been commonplace in the real estate industry. In the fast-paced digital world of social media, communication has surpassed texts and phone calls. We live in a visual …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.