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Special Project

Special Project
From the 12th Annual Shorty Awards

#PerfectDayatCocoCay GIFs

Entered in GIFs


When it comes to going on vacation, there’s one thing almost everyone can agree on: wanting to share their most bragworthy moments on social media.

And with the advent and swelling popularity of Instagram Stories, vacationers are sharing more of their travels online than ever before.

This behavior begged the question, how can Royal Caribbean inject a branded moment into our guests’ social content in a way that is both organic and beneficial to their online experience?

We wanted in on the conversation and knew exactly when to start it: the launch of Perfect Day at CocoCay, our biggest and boldest private destination yet.

Strategy and Execution

Since Perfect Day at CocoCay reimagines what an island could be with a series of record-breaking superlatives and endless ways to thrill and chill, we sought to bring this exclusive and exciting experience to life on social media and offer our fans an easy way to amp up their stories with a pop of color, personality, and tropical flare.

Enter #PerfectDayatCocoCay GIFs.

Available natively on platform, these artistic interpretations captured the essence of the island and were promoted via our official Instagram channel as we touted the launch of Perfect Day at CocoCay.

The end result? With #PerfectDayatCocoCay GIFs at their fingertips, guests now had authentic, easily accessible, and innately shareable social content that not only refreshed their personal content but raised awareness of this important brand moment.




Source: Giphy dashboard, Brandwatch Consumer Research, Social Bakers (Instagram channel)


Video for #PerfectDayatCocoCay GIFs

Entrant Company / Organization Name

Royal Caribbean International


Entry Credits