13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 11th Annual Shorty Awards Best use of GIFs

These fun, move-able images have made a comeback from the early days of the internet and have dominated Tumblr feeds. Now, organizations of all types are embracing this quirky image format. This award honors the Best use of Animated GIFs by a media outlet, brand, agency, organization or institution.

See previous winners and honorees here.


Children's Miracle Network Hospitals Uses GIFs to Engage with Supporters
Our objective was to create a way to engage supporters of Children's Miracle Network Hospitals® (CMN Hospitals) in a fun and cause-connected way using GIFs featuring pediatric patients treated at CMN Hospitals. We also wanted to utilize the Giphy platform with our branded GIFs as a way to raise awareness for children's hospitals and their need of …
Chipotle Superfan Stickers
Chipotle's primary goal on social is to drive advocacy and connect to culture. Our challenge was to shift the conversation around the brand by getting Chipotle's most avid fans to organically share their love on social media.
LongHorn Steakhouse: Left-Handers Day
Ask a left-handed person what it's like living in a world with right-handed people, and they'll quickly spout off all the ways they don't get recognized. That's why LongHorn Steakhouse wanted to cook up a bold campaign just for them. The program was designed to recognize Left-Handers Day on August 13 by making LongHorn's left-handed guests feel li…
W Hotels x GIPHY
At W Hotels, staying on the pulse of what's New/Next is in our DNA. From being one of the first ever advertisers on Instagram, to one of the first hospitality brands to use Snapchat filters, we saw GIPHY as the next frontier as people started turning to GIFs to express themselves on messaging apps, social media, and beyond.In 2018, we decided to d…
We Do Our Own (Marketing) Stunts
With the 6th installment of Mission: Impossible, Tom Cruise and Christopher McQuarrie took the franchise to new heights. Of course, we had to create a multi-platform, innovative marketing campaign to match. We had to showcase the new movie pushing boundaries in stunts, technology and more. In order to do this, we set out to immerse fans in the wo…


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.