ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

LongHorn Steakhouse: Left-Handers Day

Finalist in GIFs

About this entry

Ask a left-handed person what it's like living in a world with right-handed people, and they'll quickly spout off all the ways they don't get recognized. That's why LongHorn Steakhouse wanted to cook up a bold campaign just for them. The program was designed to recognize Left-Handers Day on August 13 by making LongHorn's left-handed guests feel like it was their world and righties are just living in it.

In researching, the team discovered there were very few GIFs and Giphy stickers dedicated to left-handers. A search for high-fives, peace signs, fist bumps, and waving revealed, you guessed it, a bunch of right hands. Our approach was to right that wrong and make sure no lefties were left behind.

The result was a legendary, first-of-its-kind, left-handers experience in-restaurant, and a celebration online with special edition left-handed GIFs and Giphy Stickers just for lefties.

Why does this entry deserve to win?

To drive conversation, engagement, and earned coverage of our unique approach to this day, we created GIFs that were instantly shareable through Instagram Stories, Twitter, text, and Facebook. The goal of using GIFs and GIPHY stickers was to reach LongHorn's target audiences in a new and disruptive way via social and earned media.

A search for GIFs with high-fives, peace signs, fist bumps, hands waving reveals one thing—it's all right hands. After identifying the white space in left-handed content, we developed pieces that we knew people would be searching for on Left-Handers Day. Multiple key words and phrases pertaining to LongHorn Steakhouse were tagged in the stickers. Tags also included key words pertaining to Left-Handers Day and left-handers in general.

Fans could show their left-handed pride by using GIFs that played into left-handed phrases like "Left-Handers are always right" and "It's a Left-Handed Thing." Keeping a consistent brand theme across all social platforms was key to the implementation process. In addition to the left-handed phrases, GIFs included the LongHorn branded Moscow Mule mug, fist bumps, steaks and more.

Results

Media

Produced by

Fleishman Hillard, LongHorn Steakhouse

Link

Entry Credits