ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 11th Annual Shorty Awards

WWE’s official GIPHY Channel

Winner in GIFs

About this entry

After launching WWE's official GIPHY channel in 2017 and reaching 1 billion views in 4 months, mainly with GIFs from our extensive historic video library, our goal for 2018 was to make it a place where fans can engage with WWE and their favorite WWE Superstars, to connect with the brand on an emotional level, and express themselves to the world on social media using WWE GIFs.

WWE is one of the most animated brands, and our Superstars are some of the most expressive performers on earth. They are experts at displaying a wide range of emotions at the drop of a hat, making them a perfect fit for GIFs. We wanted to show our fans that those emotions don't just have to be limited to the wrestling ring, but can also be carried over to their tweets, Facebook posts and DM slides.

Why does this entry deserve to win?

Before our marquee annual event, WrestleMania 34, we launched a set of 1,500+ GIFs covering every edition of the event to date. We also launched our first set of GIPHY Stickers featuring our championship titles, allowing our fans to become WWE Champions in Instagram Stories and on Snapchat.

WWE also began posting new GIFs on GIPHY every week, featuring the best reactions and moments from our weekly television shows – Raw, SmackDown LIVE, WWE NXT, WWE 205 Live, NXT UK and WWE Mixed Match Challenge – as well as GIFs from our WWE Network live specials. When GIPHY introduced Stories to the platform, we jumped at the opportunity to take advantage of the new format and ensure WWE had a regular presence on GIPHY's homepage and app.

We continued to leverage our video library, producing GIFs to tie into milestone events for the company, like the 25th anniversary of Raw, and SmackDown LIVE's 1000th episode. These allowed us to reach out to different generations of fans, helping to reconnect them with the product they fell in love with.

WWE also experimented with original ways to showcase our Superstars on GIPHY. We created reaction packs of GIFs and Stickers featuring several of our top female Superstars (Alexa Bliss, Naomi & Bayley) showcasing their larger-than-life personalities as part of the build-up to our groundbreaking, first-ever all-women's pay-per-view event, WWE Evolution.

Results

Because of our dedication to providing our fans with unique means to express themselves, WWE's official GIPHY channel now hosts over 5,700 GIFs, and grew from 1 billion views in 2017 to nearly 4 billion views in 2018.

Our GIPHY activations surrounding WrestleMania led to April 2018 becoming one of our most successful months on GIPHY to date, garnering 314 million+ views.

The weekly uploads of new GIFs have proven to be a success, with many of them earning spots in GIPHY's "Trending GIFs" feed, going on to amass millions of views.

Our WWE Evolution reaction packs also proved to be a huge success. During the four-day lead-up to the event (10/25-10/28), the GIFs and Stickers amassed 74.8 million views. They also continued to resonate with our fans well beyond the show. By December, the packs racked up nearly 260 million views and were consistently among our most popular GIFs. The WWE Evolution reaction packs led the charge as November 2018 became our most successful month ever on GIPHY, with 496 million total GIF views. They also boosted December 2018 to become our second most-viewed month ever, with 415 million views.

WWE channel in 2018: 3 billion+ views
Most popular WWE GIF of 2018: 98 million+ views (https://gph.is/2NxgpKr)

Media

Produced by

WWE

Links

Entry Credits