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Special Project

Special Project
From the 12th Annual Shorty Awards

Desus & Mero: GIFs

Entered in GIFs


When Desus and Mero made the move from Vice to Showtime, their ‘Bodega Hive’ of fans wanted the reassurance that their trademark humor would move with them. We knew we had to show them that Desus & Mero may have changed networks, but they’re still the same two guys from the Bronx. GIFS have the power to transcend platforms and show off those classic moments that make Desus and Mero who they are.

Strategy and Execution

Desus & Mero airs twice a week on Showtime and GIFs highlighting their unique voices are pulled from each episode to be uploaded to GIPHY and used by the show and by fans around the world. You don’t have to be in on the joke to share their humor… but it helps. As dedicated fans know, Desus and Mero can capture a whole mood with one perfect facial expression. Their reactions are the perfect GIF response, even for those who haven’t yet discovered the internet gold of Desus & Mero


3.2B GIPHY views; Top 10 GIF of the Year


Entrant Company / Organization Name

Art Machine, Showtime Networks


Entry Credits