12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Finalists

finalist
2019: GoPro's Best Instagram Year Yet
Throughout 2019, we made it our goal to dare fans, customers and future GoPro owners to feel inspired, live boldly and witness content innovation every day by bringing @GoPro to their feeds. Post a ph…
finalist
@Refugees
The UN Refugee Agency puts refugee voices first--so much so that we named our Instagram handle after the people we serve. Through Instagram, we have the opportunity to uniquely tell the visual story of t…
finalist
Great Big Story
As a video-based storytelling brand, our goal on Instagram was to not only expand our reach, but to firmly establish ourselves as a unique generator of original, premium content, optimized for the platfo…
finalist
Hidden Scotland
Since the inception of Hidden Scotland on Instagram in 2016, we have built a brand that is an online source of inspiration and information carefully curated to better equip travellers on their journey ar…
finalist
Pitchfork's Instagram Presence
In 2019, we wanted to develop Pitchfork’s Instagram as an editorial platform of its own, providing a Pitchfork experience to new and loyal readers that they wouldn’t be able to find anywhere else. As our…
finalist
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevance, as well as raise awareness of Snapchat's core product value: communication between close friends. Th…

Nominees

Arby's on Instagram
Everyone knows that Instagram is THE visual channel, filled with cookie-cutter ads that users mindlessly scroll through, typically giving posts less than three seconds of their attention. Our objective f…
CNN Climate
CNN Climate captures the urgency of our climate crisis as well as actionable ways people are combating the emergency. This account shares the latest climate news and highlights how people — including our…
Free innocent people from prison
Our goal is to use Instagram’s visual platform to document the stories of people who were incarcerated for crimes they did not commit; grow support for advocates who will speak up for clients who are wro…
House of Highlights: the No. 1 Sports Brand on Instagram
House of Highlights began as an NBA Instagram account with approximately 500K followers six years ago. Since then it has become the #1 sports media brand on Insta with more than 16 million followers. In …
Logitech G Instagram
We believe that life is more fun when you play, and our Instagram feed highlights the ways Logitech G helps gamers #KeepPlaying. We share gaming setups, product highlights, content from our community, an…
MLB Instagram
Our goal was to make our fans feel like a human, not a robot, was running the account. We know that MLB superfans already follow us, so our objective this season was to bring in the casual and even non-b…
Mickey Mouse: The True Original
Disney’s Mickey Mouse is a globally-recognized cultural figure with a rich history of over 90 years. He symbolizes something to everyone – from imagination to creativity to youthfulness and nostalgia. He…
The Attentive Host on Instagram
At Copenhagen Airport our ultimate goal is to have an inspirational Instagram profile where travellers get inspired and see the airport as a pleasant part of their journey. What makes our profile stro…
The Checkdown
The Checkdown is the intersection of culture and football. We emphasize helmet-off, personality-driven content about athletes and tell football stories in a lighthearted but energetic tone. Ultimately, i…
The Real Gushers Makes Memes
The Real Gushers Instagram page is a true representation of the heart of the brand: a burst of fun in every bite. In 2019, we set out to unleash our quirk and be the go-to and favorite meme account for t…
Trolli - It’s Trolli!
More than 30 years ago, Trolli invented the gummy worm. And we’ve been making deliciously weird gummies ever since. But while Trolli has always been weird, being weird has become table stakes for the can…
WWE on Instagram
From the instant the bell rings to the moment the curtain closes, WWE's official Instagram page strives to provide comprehensive coverage for all WWE live events. The primary goal of WWE's Instagram page…
Waste-Ed
Waste-Ed’s mission is to create caring, engaging, high-quality, sharable Instagram content about how we can change the world by cleaning up our act. With a focus on environmental sustainability, we set o…
Women Will Instagram
Women Will is a Grow with Google program that believes when women have equal access to information and opportunity, anything is possible! On International Women's Day, we launched on Instagram to insp…
World Nomads Instagram
From traditional tea houses in Central Asia to monasteries in the mountains of Bhutan, our Instagram feed is a selection of the best travel pics and videos on #WorldNomads. To inspire and support our…
Zevo #WaySmarterThanBugs Influencer Program
Insect control is not necessarily a top-of-mind topic for consumers because they’ve become complacent in their choices within a category that has barely evolved in decades. We were tasked with educating …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.