THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

From the 12th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Winner

Instagram Presence
winner
Great Big Story
As a video-based storytelling brand, our goal on Instagram was to not only expand our reach, but to…

Finalists

Instagram Presence
finalist
2019: GoPro's Best Instagram Year Yet
Throughout 2019, we made it our goal to dare fans, customers and future GoPro owners to feel inspir…
Instagram Presence
finalist
@Refugees
The UN Refugee Agency puts refugee voices first--so much so that we named our Instagram handle afte…
Instagram Presence
finalist
Hidden Scotland
Since the inception of Hidden Scotland on Instagram in 2016, we have built a brand that is an onlin…
Instagram Presence
finalist
audience honor
Pitchfork's Instagram Presence
In 2019, we wanted to develop Pitchfork’s Instagram as an editorial platform of its own, providing …
Instagram Presence
finalist
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevan…

Nominees

Instagram Presence
finalist
2019: GoPro's Best Instagram Year Yet
Throughout 2019, we made it our goal to dare fans, customers and future GoPro owners to feel inspir…
Instagram Presence
finalist
@Refugees
The UN Refugee Agency puts refugee voices first--so much so that we named our Instagram handle afte…
Instagram Presence
Arby's on Instagram
Everyone knows that Instagram is THE visual channel, filled with cookie-cutter ads that users mindl…
Instagram Presence
CNN Climate
CNN Climate captures the urgency of our climate crisis as well as actionable ways people are combat…
Instagram Presence
Free innocent people from prison
Our goal is to use Instagram’s visual platform to document the stories of people who were incarcera…
Instagram Presence
winner
Great Big Story
As a video-based storytelling brand, our goal on Instagram was to not only expand our reach, but to…
Instagram Presence
finalist
Hidden Scotland
Since the inception of Hidden Scotland on Instagram in 2016, we have built a brand that is an onlin…
Instagram Presence
House of Highlights: the No. 1 Sports Brand on Instagram
House of Highlights began as an NBA Instagram account with approximately 500K followers six years a…
Instagram Presence
Logitech G Instagram
We believe that life is more fun when you play, and our Instagram feed highlights the ways Logitech…
Instagram Presence
MLB Instagram
Our goal was to make our fans feel like a human, not a robot, was running the account. We know that…
Instagram Presence
Mickey Mouse: The True Original
Disney’s Mickey Mouse is a globally-recognized cultural figure with a rich history of over 90 years…
Instagram Presence
finalist
audience honor
Pitchfork's Instagram Presence
In 2019, we wanted to develop Pitchfork’s Instagram as an editorial platform of its own, providing …
Instagram Presence
finalist
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevan…
Instagram Presence
The Attentive Host on Instagram
At Copenhagen Airport our ultimate goal is to have an inspirational Instagram profile where travell…
Instagram Presence
The Checkdown
The Checkdown is the intersection of culture and football. We emphasize helmet-off, personality-dri…
Instagram Presence
The Real Gushers Makes Memes
The Real Gushers Instagram page is a true representation of the heart of the brand: a burst of fun …
Instagram Presence
Trolli - It’s Trolli!
More than 30 years ago, Trolli invented the gummy worm. And we’ve been making deliciously weird gum…
Instagram Presence
WWE on Instagram
From the instant the bell rings to the moment the curtain closes, WWE's official Instagram page str…
Instagram Presence
Waste-Ed
Waste-Ed’s mission is to create caring, engaging, high-quality, sharable Instagram content about ho…
Instagram Presence
Women Will Instagram
Women Will is a Grow with Google program that believes when women have equal access to information …
Instagram Presence
World Nomads Instagram
From traditional tea houses in Central Asia to monasteries in the mountains of Bhutan, our Instagra…
Instagram Presence
Zevo #WaySmarterThanBugs Influencer Program
Insect control is not necessarily a top-of-mind topic for consumers because they’ve become complace…