THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 12th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Nominees

finalist
2019: GoPro's Best Instagram Year Yet
Throughout 2019, we made it our goal to dare fans, customers and future GoPro owners to feel inspir…
finalist
@Refugees
The UN Refugee Agency puts refugee voices first--so much so that we named our Instagram handle afte…
Arby's on Instagram
Everyone knows that Instagram is THE visual channel, filled with cookie-cutter ads that users mindl…
CNN Climate
CNN Climate captures the urgency of our climate crisis as well as actionable ways people are combat…
Free innocent people from prison
Our goal is to use Instagram’s visual platform to document the stories of people who were incarcera…
winner
Great Big Story
As a video-based storytelling brand, our goal on Instagram was to not only expand our reach, but to…
finalist
Hidden Scotland
Since the inception of Hidden Scotland on Instagram in 2016, we have built a brand that is an onlin…
House of Highlights: the No. 1 Sports Brand on Instagram
House of Highlights began as an NBA Instagram account with approximately 500K followers six years a…
Logitech G Instagram
We believe that life is more fun when you play, and our Instagram feed highlights the ways Logitech…
MLB Instagram
Our goal was to make our fans feel like a human, not a robot, was running the account. We know that…
Mickey Mouse: The True Original
Disney’s Mickey Mouse is a globally-recognized cultural figure with a rich history of over 90 years…
finalist
audience honor
Pitchfork's Instagram Presence
In 2019, we wanted to develop Pitchfork’s Instagram as an editorial platform of its own, providing …
finalist
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevan…
The Attentive Host on Instagram
At Copenhagen Airport our ultimate goal is to have an inspirational Instagram profile where travell…
The Checkdown
The Checkdown is the intersection of culture and football. We emphasize helmet-off, personality-dri…
The Real Gushers Makes Memes
The Real Gushers Instagram page is a true representation of the heart of the brand: a burst of fun …
Trolli - It’s Trolli!
More than 30 years ago, Trolli invented the gummy worm. And we’ve been making deliciously weird gum…
WWE on Instagram
From the instant the bell rings to the moment the curtain closes, WWE's official Instagram page str…
Waste-Ed
Waste-Ed’s mission is to create caring, engaging, high-quality, sharable Instagram content about ho…
Women Will Instagram
Women Will is a Grow with Google program that believes when women have equal access to information …
World Nomads Instagram
From traditional tea houses in Central Asia to monasteries in the mountains of Bhutan, our Instagra…
Zevo #WaySmarterThanBugs Influencer Program
Insect control is not necessarily a top-of-mind topic for consumers because they’ve become complace…