THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 12th Annual Shorty Awards Best Overall Instagram Presence

This award honors the best brand presence on Instagram. Objectives may include promotion of brand style and personality, crowd-sourcing, or launching a new product or service. Unlike Best use of Instagram, this award honors year-round presence.

See previous winners and honorees here.

Winner

Instagram Presence
winner
Great Big Story
As a video-based storytelling brand, our goal on Instagram was to not only expand our reach, but to…

Finalists

Instagram Presence
finalist
2019: GoPro's Best Instagram Year Yet
Throughout 2019, we made it our goal to dare fans, customers and future GoPro owners to feel inspir…
Instagram Presence
finalist
@Refugees
The UN Refugee Agency puts refugee voices first--so much so that we named our Instagram handle afte…
Instagram Presence
finalist
Hidden Scotland
Since the inception of Hidden Scotland on Instagram in 2016, we have built a brand that is an onlin…
Instagram Presence
finalist
audience honor
Pitchfork's Instagram Presence
In 2019, we wanted to develop Pitchfork’s Instagram as an editorial platform of its own, providing …
Instagram Presence
finalist
Real Friends
Real Friends — Snap Inc.’s first-ever global integrated marketing campaign — aimed to drive relevan…

Nominees

Instagram Presence
Arby's on Instagram
Everyone knows that Instagram is THE visual channel, filled with cookie-cutter ads that users mindl…
Instagram Presence
CNN Climate
CNN Climate captures the urgency of our climate crisis as well as actionable ways people are combat…
Instagram Presence
Free innocent people from prison
Our goal is to use Instagram’s visual platform to document the stories of people who were incarcera…
Instagram Presence
House of Highlights: the No. 1 Sports Brand on Instagram
House of Highlights began as an NBA Instagram account with approximately 500K followers six years a…
Instagram Presence
Logitech G Instagram
We believe that life is more fun when you play, and our Instagram feed highlights the ways Logitech…
Instagram Presence
MLB Instagram
Our goal was to make our fans feel like a human, not a robot, was running the account. We know that…
Instagram Presence
Mickey Mouse: The True Original
Disney’s Mickey Mouse is a globally-recognized cultural figure with a rich history of over 90 years…
Instagram Presence
The Attentive Host on Instagram
At Copenhagen Airport our ultimate goal is to have an inspirational Instagram profile where travell…
Instagram Presence
The Checkdown
The Checkdown is the intersection of culture and football. We emphasize helmet-off, personality-dri…
Instagram Presence
The Real Gushers Makes Memes
The Real Gushers Instagram page is a true representation of the heart of the brand: a burst of fun …
Instagram Presence
Trolli - It’s Trolli!
More than 30 years ago, Trolli invented the gummy worm. And we’ve been making deliciously weird gum…
Instagram Presence
WWE on Instagram
From the instant the bell rings to the moment the curtain closes, WWE's official Instagram page str…
Instagram Presence
Waste-Ed
Waste-Ed’s mission is to create caring, engaging, high-quality, sharable Instagram content about ho…
Instagram Presence
Women Will Instagram
Women Will is a Grow with Google program that believes when women have equal access to information …
Instagram Presence
World Nomads Instagram
From traditional tea houses in Central Asia to monasteries in the mountains of Bhutan, our Instagra…
Instagram Presence
Zevo #WaySmarterThanBugs Influencer Program
Insect control is not necessarily a top-of-mind topic for consumers because they’ve become complace…